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Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Video
|
52
 minutes
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
Article
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7
 minutes
From Pitch to Program: Winning Internal Buy-In for Channel Success
Article
|
10
 minutes
The Anatomy of a Channel Reseller Program
Article
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5
 minutes
What Is a Reseller Program? A Modern Guide for GTM Leaders
Article
|
6
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Build a Modern AI Sales Tech Stack
Article
|
4
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The 2x2 Matrix of AI Data
Article
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6
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AI at Crossbeam
Video
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45
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Build a Smarter Sales Playbook: Powered by Ecosystem Data
Article
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6
 minutes
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Article
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7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
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7
 minutes
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Video
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29
 minutes
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Video
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28
 minutes
Introducing Deal Navigator and the Performance Dashboard
Video
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30
 minutes
What's new in Crossbeam: elevate your GTM strategy
Article
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6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
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7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
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6
 minutes
How to Use Gong for Partnerships
Article
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5
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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Video
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18
 minutes
ELG Attribution in Crossbeam: Measuring What Matters
Video
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20
 minutes
What's New in Crossbeam: Streamlined Ecosystem Insights
Article
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6
 minutes
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
Article
|
5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
|
5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
|
5
 minutes
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
|
6
 minutes
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Article
|
7
 minutes
How CoPort Launched Their PLM Platform with the Help of ELG
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
eBook
The 2025 Future of Revenue Report
Article
|
4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Article
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6
 minutes
Let's save your deal, one intro at a time
Article
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6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Video
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28
 minutes
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Article
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5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Video
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20
 minutes
The Inside Track: Get to Know Crossbeam's Salesforce App
Article
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7
 minutes
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
Article
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4
 minutes
5 Ways to Leverage Your Partner’s Influence and Trust
Article
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3
 minutes
ELG Insider Daily #694: Ditch drag for drive
Article
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3
 minutes
ELG Insider Daily #693: Turn data into dollars
Article
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3
 minutes
ELG Insider Daily #692: ELG isn’t just B2B
Article
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3
 minutes
ELG Insider Daily #691: Stop chasing revenue alone
Article
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4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
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3
 minutes
ELG Insider Daily #689: Lean into your winning niche
Article
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3
 minutes
ELG Insider Daily #687: The email inbox that ate my productivity 🎃
eBook
Template: Impact of integration tracker
eBook
Template: Tracking your tech ecosystem's impact on churn
eBook
Template: Warm intro emails
eBook
Template: Tech integrations by partner
eBook
Template: Partner tiering checklist
eBook
Template: Partner onboarding workbook template
eBook
Template: Integration questionnaire
eBook
Template: Integration announcement
eBook
Template: Co-marketing checklist
Article
|
3
 minutes
ELG Insider Daily #686: AI is a partner’s partner
Video
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50
 minutes
Uncovering the Crossbeam Ecosystem Revenue Platform
Article
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3
 minutes
ELG Insider Daily #685: 43% of buyers don’t want a rep…
Article
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3
 minutes
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Article
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4
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Follow the network: Your path to market expansion
Article
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4
 minutes
Following to Lead: How to Win Buyer-Driven Deals
Video
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ARReasons to pay for Crossbeam
Article
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3
 minutes
ELG Insider Daily #681: The 5S framework is not just for marketing
Article
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3
 minutes
Incentives: The Key to Activating Your Partner Ecosystem
Article
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3
 minutes
ELG Insider Daily #680: A lush forest of opportunity
Article
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4
 minutes
ELG Insider Daily #676: What it really means to scale
Article
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4
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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
Article
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6
 minutes
5 Ways to Leverage Ecosystem Data
Article
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3
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ELG Insider #677: In business, context is everything
Article
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1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
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5
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ELG Insider #661: Step aside, spreadsheets
Article
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3
 minutes
ELG Insider Daily #674: Help write the new GTM playbook
Article
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3
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ELG Insider Daily #673: I just want to sell, sell, sell
Article
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3
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ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
Article
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4
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How to Scale Your Reselling Program
Article
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4
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ELG Insider Daily #670: Trust the process
Article
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4
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ELG Insider Daily #669: The foundation of a $1B partnership program
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3
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ELG Insider Daily #668: This is what great sales leaders are made of
Article
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3
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ELG Insider Daily #667: When less is more in your partner ecosystem
Article
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3
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Good partner managers/ bad partner managers
Article
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3
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Good Sales Leader / Bad Sales Leader
Article
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3
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ELG Insider Daily #666: How much power do numbers really have?
Article
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4
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ELG Insider Daily #665: Fix your GTM problem
Article
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4
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ELG Insider Daily #664: Meet the fresh new ELG Insider
Article
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4
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ELG Insider Daily #663: Every GTM motion is a fact-finding mission
Article
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5
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How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Article
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4
 minutes
ELG Insider Daily #662: When your own GTM team is your ICP
Article
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3
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ELG Insider Daily #660: Decode your deal
Article
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3
 minutes
ELG Insider #658: The new high-performing seller
Article
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4
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ELG Insider Daily #651: Use this easy account mapping win for customer retention
Article
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6
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Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue
Article
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4
 minutes
ELG Insider #657: Who is the MVP of your GTM motion?
Article
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4
 minutes
ELG Insider #656: Money, money, money, must be funny
Article
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4
 minutes
ELG Insider #655: How to develop a top skill of the best sellers
Article
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6
 minutes
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
Article
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5
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ELG Insider #654: What sets high-performing sales teams apart
Article
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6
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ELG Insider #653: Curiosity killed the cat?
Article
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3
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ELG Insider #652: Cheers to outreach success
Article
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4
 minutes
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
Article
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7
 minutes
How to Win with Partner Marketing
Article
|
1
 minutes
Nearbound.com is now ELG Insider!
Article
|
4
 minutes
ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins
Article
|
5
 minutes
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
Read article
by
Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

Article
|
6
 minutes
5 Ways to Leverage Ecosystem Data
Read article
by
First Last

Lorem ipsum

Article
|
4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Read article
by
First Last

Lorem ipsum

Editor’s Picks

All
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TOOLS
DATA
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MEASURE
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Article
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7
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How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
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6
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How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
eBook
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How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
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Insider Collections

Channel
SALES
MARKETING
PARTNERSHIPS
OPS & ALIGNMENT
CUSTOMER SUCCESS
SUCCESS  STORIES
EVENTS & WEBINARS

ELG Success Stories

Article
|
5
 minutes
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Article
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5
 minutes
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
Article
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5
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ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Article
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7
 minutes
How CoPort Launched Their PLM Platform with the Help of ELG
Article
|
6
 minutes
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
Article
|
5
 minutes
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
Article
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6
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How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
Article
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4
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ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
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3
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ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
Article
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8
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How Fivetran Powers its Ecosystem-Led Sales with Data
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5
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Meet the RevOps-Turned-Partnerships Leader Who Transformed LeanData's Sales and Attribution Processes
Article
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8
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How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
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4
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How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
Article
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4
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This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
Article
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12
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How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Article
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24
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Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Article
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9
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How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Article
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7
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How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Article
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8
 minutes
Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
Article
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7
 minutes
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
Article
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10
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How Box Uses Reveal Everyday to Power Their Nearbound GTM
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6
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How RingCentral Built an Internal Culture of Partnerships
Article
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11
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It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Article
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4
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How Typeform Went from 30 Integrations to 100+ in Just One Year
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6
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How Typeform Improved Their Revenue by 40% with ELG and PLG
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43
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How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
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7
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How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
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5
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How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
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21
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An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
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5
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How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
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9
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WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
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8
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The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
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2
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ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
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10
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Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

ELG Channel

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What Is a Reseller Program? A Modern Guide for GTM Leaders
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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
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Build a Modern AI Sales Tech Stack
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Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
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Ecosystem Intelligence: The Shortcut to Sales That Actually Close
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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
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4
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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Following to Lead: How to Win Buyer-Driven Deals
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How to Scale Your Reselling Program
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Good Sales Leader / Bad Sales Leader
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Everything You Need to Know to Build a Reseller Program
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2
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Crossbeam Explains: Co-Selling
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9
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How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
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How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
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1
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Speed Up Deals with this Warm Intro Email Template
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57
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The Future of Revenue: What You Need to Know
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With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
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5
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Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
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3
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Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
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19
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Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
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12
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How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
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37
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Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
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The 15+ Questions That Accelerate Co-Selling
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2
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Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
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Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
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Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
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15
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Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
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Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
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4
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Harness Your Sales Reps as Channel Managers
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6
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The Big Bet: Why 23% of Companies are All In on Co-Selling
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8
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A Career in Partnerships Could Help You Make More Money Faster
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7
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The Four Main Sales Pain Points From 2022 and How To Beat Them
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10
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Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
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5
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4 Parts of the Sales Cycle Where Partnerships Can Help
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4
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The Secret to a Successful Second Sales Call: Involving a Partner
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5
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How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
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Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
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11
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The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
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8
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Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
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SaaS Reseller Partnerships: What they Are & How They Work
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7
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Partnerships 101: What is Cross-Selling?
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8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
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15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
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11
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Your Slack Connect Channels: Now Powered by Crossbeam
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You Should Train Your Sales Team to be Tech Stack Experts
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AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
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How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
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The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
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The Anatomy of a Partnership: Partner Leads Versus Cold Leads
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It’s Time for the Other CEO: Chief Ecosystem Officer

The ultimate channel reseller playbook is here.

Get the tactical steps and real stories to win with resellers.

Download for free

ELG Partnerships and Ecosystems

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4
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The 2x2 Matrix of AI Data
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6
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How to Use Gong for Partnerships
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5
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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
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Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
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4
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5 Ways to Leverage Your Partner’s Influence and Trust
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6
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5 Ways to Leverage Ecosystem Data
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What's Better Than an Open Opportunity? 1.6 Million of Them
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Ecosystem-Led Growth: The Power of Your Partner Ecosystem
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The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
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Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
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Why Every Partnership Leader Should Care About Net Revenue Retention
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The State of the Partner Ecosystem 2023
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The 2023 State of the Partner Ecosystem Report
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The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
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Your 2023 Interview Kit For Landing Your Next Partnerships Role
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IRL Partnerships and Ecosystem Conferences to Attend in 2023
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18 Partnerships People You Should Follow On LinkedIn In 2022
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Every Stat We Have That Proves The Value Of Partnerships
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Partnerships 101: Sandboxes (And Why You Should Consider Building One)
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Crossbeam Explains: The Three Partnership Types
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39
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13
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A Hiring Manager’s Guide to Partnerships Roles and Job Titles
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Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
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Confessions of an ISV: How to Be a Good Channel Partner
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Is ELG Right For Me? Find Out With the ELG Readiness Matrix
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Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
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10
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A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Article
|
1
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A Primer: 3 Things to Lookout for as a Partnership Leader
Article
|
4
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
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12
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Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
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5
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8
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3
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Article
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2
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Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
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14
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20+ Interview Questions for Hiring Your First Tech Partner Manager
Article
|
11
 minutes
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
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9
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
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6
 minutes
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Article
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11
 minutes
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
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11
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The 5 Things to Do in Your First 90 Days as a Partnership Leader
Video
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44
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No More Silos: 4 New Ways to Use Partner Data
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12
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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7
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21 Partnerships People You Should Follow on LinkedIn
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10
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
eBook
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The Partner Playbook
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4
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10 Facts You Oughta Know if You Work in B2B Partnerships
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11
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5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
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12
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We Mapped the Career Paths of 6 Women in Partnerships
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6
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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12
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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4
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
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27
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The 12 Best Partnership and Business Development Podcasts (So Far)
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33
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Monetize Your Technology Partnerships With These 8 Tactics
Video
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38
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4 Easy Account Mapping Wins
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15
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Partnerships 101: How to Launch a Tech Partnership Program
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6
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6 Questions to Answer Before Launching Your Channel Partner Program
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5
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5
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5
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What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?
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4
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Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace
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8
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The Community Mindset: How Building a Customer Community Empowers Partnerships
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5
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7
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5
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The Case for a Co-Marketing-First Approach
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8
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Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
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8
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7
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Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
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4
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7
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7
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4
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14
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9
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Partnerships 101: How to Organize and Execute An Online Event with Your Partners

ELG Customer Success: Expansion, Upsell, and Renewal

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6
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6
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How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success
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7
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Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
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3
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9
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6
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AI at Crossbeam
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7
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5
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11
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18
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6
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15
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9
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15
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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
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8
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6
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Article
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25
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25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
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8
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Four Signs it’s Time to Expand Your API Docs
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12
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Tech Ecosystem Maturity: How to Level Up Your Integrations Team
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8
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6
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Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
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7
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12
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11
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Article
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26
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9
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9
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10
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4
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5
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5
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7
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10
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13
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Article
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6
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Video
|
29
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Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

eBook
The 2025 Future of Revenue Report
eBook
The Future of Revenue 2023
eBook
Chapter 2: Nearbound Defined
eBook
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
eBook
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
eBook
The Ultimate Partner Program Guide
eBook
The Nearbound Sales Blueprint
eBook
Better together–Reveal and Reachdesk
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
The PartnerHacker Handbook

Events and Webinars

Collection
ELG Con
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Supernode
Collection
ELG Webinars
Collection
Connector Summit

Newsletter Archive

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Nearbound Archive

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The Nearbound Summit 2023
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