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Video
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20
 minutes
Jared Fuller: Trust is the New Data | Supernode 2022
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Marco De Paulis: Why You Should Always Give Value Before You Get It — Supernode 2023
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Increase Partner Engagement & Grow Partner Pipeline by 26%
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Howdy Partners #74: Reactive Partner Marketers Are Salary Wasted with Jessica Fewless
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Howdy Partners #73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems
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Howdy Partners #72: Psychology of team wide buy in: The Answer to Partner Program Success
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Howdy Partners #71: Natasha Walstra on Increasing Luck Surface Area in Business
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Howdy Partners #69: Why Fractional Partner Management with Pat Ferdig
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22
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Howdy Partners #60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
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22
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Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein
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Howdy Partners #54: Using AI to Drive Partnerships with Jessica Baker
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Howdy Partners #53: Getting Executive Buy in On Partnerships with Josh Baumrind
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Howdy Partners #49: Placing Customers Front and Center Through a Partnerships Lens
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32
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Howdy Partners #46: Driving Revenue Together
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Howdy Partners #38: The 80 20 Rule Balancing Revenue & Influence
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Howdy Partners #36: Nearbound
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21
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Howdy Partners #33: How to Get the Most Out of Partnership Communities
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Howdy Partners #35: Productive Partner Recruitment
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Howdy Partners #31: The Salesforce Ecosystem: Tech vs. Service Partner Perspectives
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Howdy Partners #29: Developing Examples to Foster Internal Buy In
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Howdy Partners #26: What to Look for in Partnership Talent
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28
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18
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How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
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From Recruitment to Revenue: How to Turn Your Ideal Partner Into ARR
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Friends with Benefits #36: Operationalizing Partner Programs with Aaron Howerton
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61
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Friends with Benefits #26 - The Power of Small, Consistent Steps - Justin Zimmerman
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Friends with Benefits #33: Valentine’s Day Special
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Friends with Benefits #24: Building Tasty Partnerships with Grayson Hogard
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Friends with Benefits #22: Building Revenue Generating Partnerships with Cody Sunkel
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29
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Foundations of Partner Ecosystems for Efficient Growth
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Friends With Benefits #05: Be Like Messi
Video
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45
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ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht
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45
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ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta
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27
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Delete: Nearbound Marketing #33: The Nearbound ABM Play You Can Run Today - Blake Wiliams
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64
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Delete: Friends with Benefits #19: ABM for Partner Pros - Blake Williams
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Ecosystem Activation Made Easy
Video
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19
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Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Video
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22
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Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Video
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20
 minutes
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Video
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24
 minutes
Andy Cochran: How to Clone Yourself | Supernode 2023
Video
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19
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Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Video
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Agencies and Tech Partnerships with Alex Glenn
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3
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Good, Great, & Goals: Redesigning Ecosystem-Led Companies for Today and Tomorrow

Join Adam Michalski, VP of Ecosystem at Crossbeam and Ashi Aber, Head of Technology Partnerships at Gong for a discussion on how to build and execute an Ecosystem-Led Growth strategy. Get advice on how to get started with ELG strategies, learn what good looks like, and walk away with a handful of tactics you can apply at your own company.

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23
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Roadmap Review: See What's New and Upcoming at Crossbeam
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Playbook: How Twilio 8x’d Partner-Sourced Pipeline with a Single Partner
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19
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Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
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4
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How to Properly Leverage a Rebrand To Expand Your Ecosystem
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9
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Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
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11
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How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022
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How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
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How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
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29
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18
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Foundations of Partner Ecosystems for Efficient Growth

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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