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Video
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20
 minutes
Jared Fuller: Trust is the New Data | Supernode 2022
Video
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 minutes
Marco De Paulis: Why You Should Always Give Value Before You Get It — Supernode 2023
Video
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 minutes
Increase Partner Engagement & Grow Partner Pipeline by 26%
Video
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 minutes
Howdy Partners #74: Reactive Partner Marketers Are Salary Wasted with Jessica Fewless
Video
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 minutes
Howdy Partners #73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems
Video
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 minutes
Howdy Partners #72: Psychology of team wide buy in: The Answer to Partner Program Success
Video
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 minutes
Howdy Partners #71: Natasha Walstra on Increasing Luck Surface Area in Business
Video
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 minutes
Howdy Partners #69: Why Fractional Partner Management with Pat Ferdig
Video
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22
 minutes
Howdy Partners #60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
Video
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22
 minutes
Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein
Video
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 minutes
Howdy Partners #54: Using AI to Drive Partnerships with Jessica Baker
Video
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 minutes
Howdy Partners #53: Getting Executive Buy in On Partnerships with Josh Baumrind
Video
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 minutes
Howdy Partners #49: Placing Customers Front and Center Through a Partnerships Lens
Video
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32
 minutes
Howdy Partners #46: Driving Revenue Together
Video
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 minutes
Howdy Partners #38: The 80 20 Rule Balancing Revenue & Influence
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 minutes
Howdy Partners #36: Nearbound
Video
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21
 minutes
Howdy Partners #33: How to Get the Most Out of Partnership Communities
Video
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Howdy Partners #35: Productive Partner Recruitment
Video
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 minutes
Howdy Partners #31: The Salesforce Ecosystem: Tech vs. Service Partner Perspectives
Video
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 minutes
Howdy Partners #29: Developing Examples to Foster Internal Buy In
Video
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 minutes
Howdy Partners #26: What to Look for in Partnership Talent
Video
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28
 minutes
How to Organize, Prioritize, and Expand Partnerships
Video
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49
 minutes
How to Leverage Account Mapping for Revenue Growth
Video
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18
 minutes
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
Video
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 minutes
From Recruitment to Revenue: How to Turn Your Ideal Partner Into ARR
Video
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 minutes
Friends with Benefits #36: Operationalizing Partner Programs with Aaron Howerton
Video
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61
 minutes
Friends with Benefits #26 - The Power of Small, Consistent Steps - Justin Zimmerman
Video
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 minutes
Friends with Benefits #33: Valentine’s Day Special
Video
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 minutes
Friends with Benefits #24: Building Tasty Partnerships with Grayson Hogard
Video
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 minutes
Friends with Benefits #22: Building Revenue Generating Partnerships with Cody Sunkel
Video
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29
 minutes
Foundations of Partner Ecosystems for Efficient Growth
Video
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 minutes
Friends With Benefits #05: Be Like Messi
Video
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45
 minutes
ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht
Video
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45
 minutes
ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta
Video
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27
 minutes
Delete: Nearbound Marketing #33: The Nearbound ABM Play You Can Run Today - Blake Wiliams
Video
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64
 minutes
Delete: Friends with Benefits #19: ABM for Partner Pros - Blake Williams
Video
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 minutes
Ecosystem Activation Made Easy
Video
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19
 minutes
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Video
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22
 minutes
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Video
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20
 minutes
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Video
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24
 minutes
Andy Cochran: How to Clone Yourself | Supernode 2023
Video
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19
 minutes
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Video
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 minutes
Agencies and Tech Partnerships with Alex Glenn
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

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6
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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
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Discover how Aircall and HubSpot turned a relationship-based partnership into a scalable co-selling engine using process, alignment, and Ecosystem Intelligence.

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Ecosystem Intelligence: The Shortcut to Sales That Actually Close
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How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
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4
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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Following to Lead: How to Win Buyer-Driven Deals
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Crossbeam Explains: Co-Selling
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9
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How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
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3
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How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
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1
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Speed Up Deals with this Warm Intro Email Template
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57
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The Future of Revenue: What You Need to Know
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5
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With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
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Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
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3
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Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
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19
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Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
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How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
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Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
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The 15+ Questions That Accelerate Co-Selling
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Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
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29
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Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
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15
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Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
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6
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Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
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4
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Harness Your Sales Reps as Channel Managers
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6
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The Big Bet: Why 23% of Companies are All In on Co-Selling
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8
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A Career in Partnerships Could Help You Make More Money Faster
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7
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The Four Main Sales Pain Points From 2022 and How To Beat Them
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10
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Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
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5
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4 Parts of the Sales Cycle Where Partnerships Can Help
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4
 minutes
The Secret to a Successful Second Sales Call: Involving a Partner
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5
 minutes
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
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5
 minutes
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
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11
 minutes
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
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8
 minutes
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
Article
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6
 minutes
SaaS Reseller Partnerships: What they Are & How They Work
Article
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7
 minutes
Partnerships 101: What is Cross-Selling?
Article
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9
 minutes
7 Tips for Co-Selling Like a Supernode
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6
 minutes
Partnerships 101: What Is Co-Selling?
Article
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7
 minutes
8 Times Sales Reps Won the Deal by Co-Selling With Partners
Article
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9
 minutes
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Article
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7
 minutes
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
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6
 minutes
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
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13
 minutes
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
Article
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12
 minutes
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
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5
 minutes
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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11
 minutes
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
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1
 minutes
Your Slack Connect Channels: Now Powered by Crossbeam
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6
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You Should Train Your Sales Team to be Tech Stack Experts
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7
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AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
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2
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How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
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5
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Want to Meet Quota? Befriend Your Partner Team
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The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
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5
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The Anatomy of a Partnership: Partner Leads Versus Cold Leads
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8
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How We Use Partner Data to Drive Conversions and Product-Led Growth
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7
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How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
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6
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4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
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7
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3 Steps to Ensure Partnerships Outperforms Outbound Sales
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9
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It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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