Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
Stand Up Your Co-Sell Orchestration Playbook
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
One major lesson in building partnerships from zero to $150M+ ARR
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
nearbound.com Editorial Guidelines
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Nearbound Weekend 11/18: A BIG thank you 🙏
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Nearbound Weekend 05/20: A tectonic shift is upon us
Nearbound Weekend 04/29: Retention is the new acquisition
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
Ecosystem Operations and Alignment

Tips on optimizing your GTM strategy through cross-functional alignment, including insights on buy-in, incentive comp, attribution, and more.

Don’t miss these

Article
|
7
 minutes
Turning Clojure Code into Temporal Gold: Crossbeam’s Data Pipeline Transformation
Read article
by
Bailey Kremiller-Kocin

Discover how Crossbeam’s engineering team transformed their data pipelines by integrating Temporal with Clojure. In this article, Bailey Kremiller-Kocin shares their step-by-step journey to optimize data orchestration, reduce duplication, and boost efficiency using Temporal’s powerful workflow capabilities.

Article
|
5
 minutes
When Sales and Partnerships Partner Up
Read article
by
First Last

Lorem ipsum

Article
|
5
 minutes
Measure and Prove: How PartnerOps Drives SaaS Success
Read article
by
First Last

Lorem ipsum

More resources

No items found.
A Lack of GTM Support for ELG Could Cost You Millions in Revenue
Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Four Signs it’s Time to Expand Your API Docs
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
Six Tips for Expanding Internationally Using Channel Partners
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
The Most Common Partnership KPIs (According to Company Size and Maturity)
Democratize Partner Insights with Crossbeam’s Chrome Extension
20 Integrations and Chrome Extensions for Partner Managers
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
The Seven Filters You Need for Your Agency Partner Directory
Get Off the Partner Enablement Treadmill
Your Partnerships Team Should Report to Sales (At First)
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
Source, Decide, Execute: Your Framework For a Successful Partner Program
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Sign up and subscribe to get the latest content delivered to your inbox weekly.

Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2026 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826