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Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022

How do you align your go-to-market teams for an ecosystems-first approach? First, you need to frame the conversations you have with each team around their priorities and how they contribute to and benefit from ecosystem growth. Then, it’s all about tools and processes. Allan Adler, Managing Partner at Digital Bridge Partners, shares how you can adopt the #GoToEcosystem Framework to reframe these conversations, reorganize and automate your processes, and ultimately embed partnerships throughout your organization. You’ll learn how to approach each GTM team through a pointed maturity model lens to transform your organization.