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Friends with Benefits #24: Building Tasty Partnerships with Grayson Hogard
Friends with Benefits #22: Building Revenue Generating Partnerships with Cody Sunkel
Foundations of Partner Ecosystems for Efficient Growth
Friends With Benefits #05: Be Like Messi
ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht
ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta
Delete: Nearbound Marketing #33: The Nearbound ABM Play You Can Run Today - Blake Wiliams
Delete: Friends with Benefits #19: ABM for Partner Pros - Blake Williams
Ecosystem Activation Made Easy
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Andy Cochran: How to Clone Yourself | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Agencies and Tech Partnerships with Alex Glenn
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24
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Andy Cochran: How to Clone Yourself | Supernode 2023

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In this Supernode 2023 talk, Andy Cochran, Head of Strategic Alliances at Drift, shares the exact workflows he’s implemented to engage partners in co-selling motions at scale. Learn how he uses the Crossbeam Salesforce Widget to empower his sales team to initiate partner intro requests (PIR) directly from Salesforce. Now he is enabling his customer success (CS) team to use the PIR workflow and initiating the “fast follow” to engage partners immediately when Drift’s prospect becomes one of their partners’ customers.

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Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023

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