Video
|
51
 minutes
Nearbound Podcast #160: How Open Source Unlocked Our Ecosystem - with Clint Oram
Article
|
7
 minutes
Unleashing the power of nearbound: The stats you need to know
Video
|
28
 minutes
Howdy Partners #68: Automating Revenue Generating Partnerships with Rob Rebholz
Article
|
6
 minutes
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Article
|
4
 minutes
Partner Professionals Need to Pick a Career Path—It’s Either Partnering or Ecosystems
Article
|
4
 minutes
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs
Article
|
8
 minutes
How nearbound can help keep and win back customers
Article
|
6
 minutes
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
Article
|
5
 minutes
Nearbound Daily #555: The Back-A$$ward Way To Do Community
Article
|
12
 minutes
A Deep Dive Into the Nearbound Book, With Mike Midgley, Part 3
Article
|
3
 minutes
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads
Article
|
16
 minutes
How to do co-marketing when you’re not a marketer
Article
|
2
 minutes
Follow the 'Customer Value' Rule in 2023 and You'll Win
Article
|
5
 minutes
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
Video
|
52
 minutes
Nearbound Podcast #159: Meet Your Partnerships Mentor - Nelson Wang on First Principles
Article
|
4
 minutes
Nearbound Daily #553: The Convenient Age of SaaS Is Over
Article
|
5
 minutes
Insider Daily #682: Winning in the ELG era
eBook
Nearbound and the rhythm of business
Article
|
2
 minutes
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
Article
|
4
 minutes
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
Article
|
5
 minutes
The Role of Nearbound Partnerships for Customer Success
Article
|
5
 minutes
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
Video
|
45
 minutes
Nearbound Podcast #158: Why Agency Programs are the HARDEST. The Pirate Island Problem, with Max Traylor
Video
|
30
 minutes
Howdy Partners #67: Sales Insights Unleashed - Jakub Hon
Article
|
4
 minutes
Nearbound Daily #548: Learn to Say No. It'll Save You
Article
|
4
 minutes
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
Article
|
2
 minutes
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Article
|
9
 minutes
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Article
|
4
 minutes
Nearbound Daily #545: 2024, The Year of Partnerships
Article
|
4
 minutes
Nearbound Daily #544: 🤐 6 Top Revenue Leaders Told Us What They Really Think About Partnerships
Article
|
5
 minutes
Measure and Prove: How PartnerOps Drives SaaS Success
Article
|
14
 minutes
Key Trends Discussed at the Summit
Article
|
12
 minutes
What top revenue leaders really think of partnerships
Article
|
4
 minutes
Nearbound Daily #541: 😱 Renewals Aren't Automatic...Here's What To Do About It
Article
|
2
 minutes
Nearbound Weekend 03/16: Find Your Pot of Gold ☘️
Article
|
11
 minutes
How to Win Hearts and Minds in Partnerships
Article
|
6
 minutes
Nearbound Daily #537: The Rise of Nearbound Revenue Platforms with Canalys Experts
Article
|
8
 minutes
How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
Article
|
4
 minutes
Nearbound Daily #535: Every Partner Has Favorites, Become One
Video
|
62
 minutes
Friends with Benefits #34: The Power of Direct Mail and Building Genuine Relationships with Katie Penner
Article
|
4
 minutes
Nearbound Daily #534: From Lack of Buy-In to All-In
Article
|
2
 minutes
The Book that GTM Needs
Article
|
4
 minutes
Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric
Video
|
40
 minutes
Nearbound Podcast #155: How Integrated and Partner Marketing Strategies Achieve Win-Win Scenarios with Calen Holbrooks
Video
|
41
 minutes
Nearbound Podcast #154: The Nearbound Book Launch with Jared Fuller and Isaac Morehouse
Article
|
4
 minutes
Nearbound Daily #532: Partner Emails Done Right
Article
|
5
 minutes
Realize the Full Value of Your Software and Service Partner Marketplace with Integrated Ecosystem Clusters
Article
|
5
 minutes
Nearbound Daily #531: Let’s Get to Know Your Buyer
Article
|
3
 minutes
Nearbound Weekend 03/02: Standing on the Shoulders of Giants
Article
|
4
 minutes
Nearbound Daily #529: How Versus Who
Article
|
5
 minutes
Nearbound Daily #528: Stop trying to force the market
Article
|
5
 minutes
Nearbound Daily #527: The Nearbound Book is LIVE!
Article
|
6
 minutes
Nearbound Daily #526: You're the Guide to Your Customer's Promised Land
Article
|
3
 minutes
How Hatch boosted its close rate by 24% by incentivizing its partner’s account managers
Article
|
3
 minutes
Nearbound Weekend 02/24: When Reality Strikes
Article
|
4
 minutes
Nearbound Daily #525: What is my strategy?
Video
|
24
 minutes
Nearbound Podcast #153: The Evolution of Business in the Decade of Ecosystems with Jay McBain
Video
|
33
 minutes
Howdy Partners #66: Pipeline Paradigms: Unveiling Event Marketing Mastery - Justin Zimmerman
Video
|
3
 minutes
Good, Great, & Goals: Redesigning Ecosystem-Led Companies for Today and Tomorrow
Video
|
6
 minutes
How Do Partnerships Impact Higher Win Rates
Video
|
47
 minutes
Friends with Benefits #32: Building a Partnership Program from Scratch with Rasheité Calhoun
Article
|
2
 minutes
Nearbound Daily #524: The Psychology of Partnering
Article
|
5
 minutes
Nearbound Daily #523: How to Layer Partners Into Co-Marketing
Article
|
7
 minutes
How Services Partners Make Ecosystem Clusters Super Sticky
Video
|
42
 minutes
Nearbound Podcast #151: Sales Shift - Navigating the Evolving Playbook with Mark Bedard
Article
|
3
 minutes
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Article
|
3
 minutes
How Gong Wins by Surrounding Customers with Partners
Article
|
5
 minutes
The Nearbound Book is live!
Article
|
4
 minutes
Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot
Article
|
6
 minutes
How to Engage Your Partners: The Critical Step Between Recruiting & Revenue
Article
|
4
 minutes
Nearbound Daily #517: Use This Framework to Disqualify Partners
Article
|
4
 minutes
Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily
Article
|
3
 minutes
Nearbound Weekend 02/10: Relationships and Revenue
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Article
|
4
 minutes
Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue
Video
|
53
 minutes
Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies
Article
|
5
 minutes
Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars
Article
|
3
 minutes
How To Win Budget For Partner Tech
Article
|
4
 minutes
How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program
Video
|
29
 minutes
Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld
Article
|
2
 minutes
Nearbound Daily #513: How Agencies Want You To Partner With Them
Article
|
3
 minutes
Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting
Article
|
3
 minutes
A sneak peek at the state of the partner ecosystem in 2023
Video
|
44
 minutes
Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal
Article
|
2
 minutes
Solving the biggest challenge: Starting with the right partners
Article
|
3
 minutes
Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos
Video
|
50
 minutes
Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts
Video
|
0
 minutes
Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023
Article
|
3
 minutes
Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot
Article
|
3
 minutes
Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries
Video
|
45
 minutes
Friends with Benefits #30: Passionate about Partnership Enablement
Article
|
3
 minutes
Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice
Article
|
3
 minutes
Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty
Article
|
3
 minutes
Nearbound Daily #507: Unlocking Intelligence With Partners & AI
Article
|
1
 minutes
Integrations as a Growth Lever
Article
|
3
 minutes
Nearbound Daily #506: Good Partner Managers Don't Do These Things
Article
|
4
 minutes
Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams
Video
|
59
 minutes
Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing
Article
|
4
 minutes
Nearbound Daily #504: Use the Value Chain To Determine Your IPP
Article
|
4
 minutes
Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business
ELG Success Stories
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
by
Bob Moore
SHARE THIS

No, seriously.

by
Bob Moore
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Five years ago, two founders set out to change how all companies grow. Their shared vision was to unlock the wellspring of unrealized value inside modern partner ecosystems. They wanted to build a new kind of technology platform where partners could connect and safely share data, unlocking a new library of ecosystem-led playbooks for sales and growth.

There was just one problem: Those two founders, Bob Moore and Simon Bouchez, had never met. In fact, they lived an ocean apart. Simon, based in Paris, called his company Reveal and promoted a philosophy called “Nearbound.” Bob, based in Philadelphia, called his company Crossbeam and promoted a philosophy called “Ecosystem-Led Growth.” 

Despite the differences in geography and naming, these companies were kindred spirits with far more in common than not. Both were building powerful data networks, and both created products that resonated strongly with an emerging market. By 2024, more than 25,000 companies had adopted either Crossbeam or Reveal to automate account mapping, share CRM data across their partner ecosystems, and supercharge their go-to-market teams with partner data and relationships.

In that time, one feature request stood out more than any other: combining the networks. The dense, complicated mesh of partner relationships across these 25,000 companies had become fragmented across the two networks. This left users hopping between the platforms to fully connect with everyone in their ecosystems.

That ends today. We are thrilled to announce the merger of Crossbeam and Reveal into a single entity. Everyone will be able to partner with everyone. Finally.

The combined company will hold a north star vision of creating a best-of-both-worlds customer experience that includes a single unified data network. This will allow us to drive an innovative roadmap of products for all go-to-market teams that goes above and beyond today’s commoditized world of intent signals and workflows. 

In the era of AI, this path is a critical one. The combined network will represent the world’s largest repository of ecosystem data, a critical input to all AI tools and copilots used by go-to-market teams. Our product integrations with AI leaders including Microsoft, Salesforce, HubSpot, Gong, and others will grow in strategic focus as our data helps power their powerful AI-driven insights and workflows. 

In the coming months, our users can expect a thoughtful and decisive combination of our platforms, messaging, and teams. We will combine our greatest superpowers to create something even more valuable than the sum of its parts. With the most powerful account mapping data network ever created, we help more companies win, unlock new kinds of insights, and enable the go-to-market playbooks of the future. 

The combined company will bear the name Crossbeam. Bob Moore will serve as co-founder and CEO. Simon Bouchez will lead multiple teams across the company as co-founder and COO, and executives from both companies have taken leadership posts across the combined entity. The company’s Board of Directors will consist of Simon, Bob, and representatives from each company’s key investors a16z, Insight Partners, Redpoint Ventures, and FirstMark Capital.

We’ll be communicating early and often as we combine our functionality and offerings. Stay tuned for news on events and announcements related to those important steps. We could not be more excited to bring you the power of our unified platform, amazing teams, and shared vision for the future of how companies grow.

In the meantime, please visit our FAQ page for all you need to know about this next chapter.

You’ll also be interested in these

Article
|
11
 minutes
Article
|
11
 minutes
Article
|
11
 minutes