In our recent guide to winning in the AI cybersecurity ecosystem, we highlighted key plays for co-selling at scale. Now, it’s time to show what that looks like in practice.

In this article, we’ll break down how CrowdStrike — a leading cybersecurity innovator — put those plays into action. Thanks to this approach, the company is projecting $7.9 billion in revenue and $691.1 million in earnings by 2028, driven by unprecedented partner alignment and data-driven GTM motions.

The challenge

In late 2025, CrowdStrike faced a fast-evolving security landscape shaped by hybrid clouds, AI workloads, and the growing expectation for unified, cross-product security. The business needed to maintain 22% annual revenue growth to hit its 2028 targets ($7.9B revenue, $691.1M earnings), while addressing:

• Growing ecosystem complexity across multi-cloud and hybrid environments
• Rising demand for AI-driven security coverage at enterprise scale
• Competitive pressure from platform security players and point solutions

At the same time, AI created a critical inflection point for cybersecurity vendors.

Threat actors began using AI to power more adaptive ransomware and phishing campaigns. Cybersecurity vendors needed to move beyond static defense strategies and adopt adaptive, AI-driven frameworks and tooling.

Enterprises, meanwhile, shifted from conceptual discussions about “securing AI” to full-scale implementation across the attack surface, embedding cybersecurity into every layer of AI deployment.

The challenge: most companies lacked the expertise to execute this transition effectively. As a result, partners and interoperable tools and platforms became essential enablers.

The solution

CrowdStrike made two strategic moves to accelerate growth. 

1. Expanding the Accelerate Partner Program

CrowdStrike expanded its Accelerate partner program, featuring four partner tracks with enhanced incentives, tools, training, and resources. This program now unifies CrowdStrike’s full cybersecurity ecosystem — including service providers, distributors, resellers, ISVs, MSSPs, and MSPs.

“Our core mission in protecting our customers with our partners remains the same: stop the breach,” said Amanda Adams, CrowdStrike’s Vice President of Americas Alliances. “We know that partners are instrumental at every stage of the sales cycle, driving adoption of the CrowdStrike Falcon platform and delivering the expertise that customers need. That’s why we’ve expanded the Accelerate partner program, not just to meet the demands of today, but to future-proof our ecosystem with even more rewards and benefits.”

Partners can now benefit from new revenue-based incentives, dedicated training, and streamlined deal registration.The overhauled Accelerate Program (March and November 2025) provides channel partners up to $7 in services revenue for every $1 spent on CrowdStrike solutions.

2. Deep, open ecosystem collaboration

CrowdStrike also launched several new alliances, including:

• Google Unified Security Recommended Program: As the only endpoint partner selected, CrowdStrike integrated its Falcon platform with Google Security Operations and Chrome Enterprise. This enabled unified protection across identity, endpoint, cloud, and data, while opening up new joint sales campaigns. 
• F5 BIG-IP Technology Alliance: By embedding Falcon Sensor directly into F5’s network stack, CrowdStrike extended endpoint security to the network edge. F5 promoted OverWatch Threat Hunting and Falcon Sensor free of charge through October 2026, and launched a new ADSP Partner Program featuring CrowdStrike as a lead integration. 
• CoreWeave AI Cloud Partnership: CrowdStrike combined Falcon security with CoreWeave’s high-performance AI cloud to protect the infrastructure where AI is built, trained, and deployed, positioning both companies as ecosystem leaders for secure AGI. 

Extra tip

By using Crossbeam, companies like CrowdStrike can map account overlaps, launch coordinated pipeline campaigns with their partners, and track co-selling attribution in real time. 

Crossbeam enables:

• Faster partner alignment
• Clearer co-selling attribution
• Actionable data for ecosystem-led plays

Amanda emphasized the importance of partner feedback loops:

“We continuously gather insights from our partners throughout the year, tracking engagement requests, evaluating opportunities in real time across regions, and assessing the impact of proposed changes on partner profitability. Everything we do is centered around our mission: putting customers first and stopping breaches. We collect feedback through multiple channels. Formally, we hold partner advisory board meetings twice per year in each theater (AMS, EMEA, and APJ), as well as distributor advisory council meetings and technology/cloud advisory board sessions. We also maintain regular cadence calls with executives from our top elite and focus partners, along with formal partner quarterly business reviews (QBRs), where we gather direct input on program enhancements.”

The results

The impact of these strategies is reflected in several key performance outcomes:

• Projected 2028 Revenue: $7.9 billion, up from $4.8 billion in late 2025
• Annual Growth Rate Needed: 22.1%
• Q3 FY26 Revenue: $1.23 billion; ARR: $4.92 billion as of October 31, 2025 (23% YoY growth)
• FY26 Total Revenue Guidance: $4.80B-$4.81B
• Time to Close: Reduced via joint Google, F5, and CoreWeave campaigns
• Partner Incentives: New program tiers, exclusive discounts, partner margins sustained via ecosystem deals
• Service Revenue Multiplier: $7 in partner-delivered services per $1 CrowdStrike sale

Lessons for the cybersecurity ecosystem

If you want to build an Ecosystem-Led Growth (ELG) motion in the cybersecurity industry, here’s what you have to have in mind: 

• Modern partner programs require not just technical integration, but co-selling alignment and attribution of value across stakeholders
• Use account mapping tools like Crossbeam to proactively uncover ecosystem overlap and maximize every opportunity
• AI-first security requires collaboration across infrastructure, not single-point solutions, leveraging joint GTM and data-sharing wins
• Incentivize at each touchpoint, from sales through deployment, to enable durable ecosystem revenue and partner retention

Forward look: The path to $7.9B and beyond

As the AI ecosystem continues to mature, CrowdStrike’s approach exemplifies how data-driven collaboration, partner incentives, and unified GTM deliver category-defining growth.

“We’ve removed barriers to make co-selling more seamless across ISV partners, CSPs, GSI partners, and resellers, ensuring that everyone is aligned and moving forward together with CrowdStrike,” said Amanda. “When our partners have a clear and defined role within the engagement, and are rowing in the same direction, we collectively deliver more value to customers.”

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Join other companies in the cybersecurity ecosystem in Crossbeam to win in the ecosystem era, align data, incentives, and track channel attribution. Explore how Crossbeam can help your ecosystem strategy here.

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FAQ

• What is the Google Unified Security Recommended Program, and why is CrowdStrike’s selection important?
  It’s a Google initiative for unified multi-cloud security. CrowdStrike was selected as the endpoint leader, enabling deeper sales and technical alignment.
• How do the F5 and CoreWeave partnerships impact CrowdStrike’s ecosystem growth?
  They extend protection to the network and AI infrastructure layers, unlocking new co-selling opportunities and accelerating GTM motions.
• What role can Crossbeam play?
  Crossbeam provided account mapping, co-selling acceleration, and pipeline visibility—making attribution and ecosystem execution possible across complex partner networks.

References

• Crowdstrike Accelerate Partner Program
• CrowdStrike Named an Inaugural Google Unified Security Recommended Partner‍
• F5 and CrowdStrike strengthen web traffic security with Falcon for F5 BIG-IP‍
• CrowdStrike and CoreWeave Partner to Power the Secure AI Cloud for the Agentic Era

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