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The Most Common Partnership KPIs (According to Company Size and Maturity)

State of the Partner Ecosystem 2021

Your Slack Connect Channels: Now Powered by Crossbeam

Demystifying Partnership KPIs: Know What to Measure & When

Democratize Partner Insights with Crossbeam’s Chrome Extension

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

20 Integrations and Chrome Extensions for Partner Managers

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

We Mapped the Career Paths of 6 Women in Partnerships

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's

Nine Micro Co-Marketing Motions for Warming Up a Partnership

ELG and the revenue team: How to break down silos so every GTM function wins

Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Standout Traits for a Great Partner Case Study (with Examples)

The Seven Filters You Need for Your Agency Partner Directory

Growth Hack: Where to Find your First Partner

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Your Partnerships Team Should Report to Marketing

The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership

Friends With Benefits #8: Good Things Come to Good People

Get Off the Partner Enablement Treadmill

How alliances can leverage their channel partners to go to market with their integrated solution

The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

Nearbound Podcast #010: Creating Categories and Partner Ecosystems

You Should Train Your Sales Team to be Tech Stack Experts

Your Product-First Partnerships Team Should Report Directly to the CEO

How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your Partnerships Team Should Report to Sales (At First)

Nearbound Podcast #004: Secrets of Partner Enablement & Marketing

Nearbound Podcast #001: Landing your first Sumo

Nearbound Podcast #003: Building API ecosystems, Stripe & Notion

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out

AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster

The 12 Best Partnership and Business Development Podcasts (So Far)

Monetize Your Technology Partnerships With These 8 Tactics

Source, Decide, Execute: Your Framework For a Successful Partner Program

4 Easy Account Mapping Wins

Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

Crawl, walk, run: The co-marketing framework that will keep you sane

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

Partnerships 101: How to Organize and Execute An Online Event with Your Partners

Your SaaS Partnership Has Stalled. Now What?

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

4 Leadership Lessons We Learned at Our First Happy Hour

Okay, So It’s a Down Market. Now What?

2020 State of the Partner Ecosystem Report

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

Partnerships 101: How to Launch a Tech Partnership Program

6 Questions to Answer Before Launching Your Channel Partner Program

There are 270+ job titles in partnerships. Why?

My $2.6 Billion Ecosystem Fail

Your Brain on Story

Why Identifying Ideal Partners is Key for Partner Program Success

When to Hire Your First Partnerships or BD Leader

What's in a Vibe?

Want to Meet Quota? Befriend Your Partner Team

Using Nearbound Data to Expand Into New Markets

Turning Online Events Into a Business Machine

The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success

The Three Pillars of Partnership Success

The PartnerHacker Handbook

The Partner Experience Weekly: Partner Experience is Shifting

The Partner Experience Weekly: My Dream State - Partner Tech

The Next Bestselling GTM Book Has Arrived

The Nearbound Marketing Blueprint: Key Plays

The Crawl, Walk, Run Strategy

The Case for Investing in Partner Operations

The Anatomy of a Partnership: Partner Leads Versus Cold Leads

Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey

Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival

Sunday Stories: Turning Support Request Lead into Service Partner Gold

Sunday Stories: Empowering Agencies to Sell SaaS

Stand Up Your Co-Sell Orchestration Playbook

Sales Leadership and Partner Enablement: Part 2

Partnerships and Contracts: How to Navigate the Legal Jungle

PartnerHacker Merges with Reveal to Bring Nearbound to the Market

One major lesson in building partnerships from zero to $150M+ ARR

Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

nearbound.com Editorial Guidelines

Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice

Nearbound Weekend 07/15: Insights from 100+ conversations with partner

Nearbound Weekend 11/18: A BIG thank you 🙏

Nearbound Weekend 06/10: Great GTM never beats a great ecosystem

Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era

Nearbound Weekend 05/20: A tectonic shift is upon us

Nearbound Weekend 04/29: Retention is the new acquisition

Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships

Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)

Nearbound Weekend 04/15: Partner Up With A Partner Pro

Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People

ELG Insider Newsletters

July 7, 2024

minutes

‍
ELG Insider Daily #619: The GTM Attribution Conundrum

Shawnie Hamer

The state of ELG

You've likely felt the pessimism of the market.

And we're sad to say but it's true—market pessimism is rooted in hard data.

Most GTM teams are expecting to miss their revenue targets this year.
Sales processes are showing strain.
And old strategies are struggling.

A little while ago Pavilion and Crossbeam published a report showing 89% of respondents (across marketing, sales, customer success, and partnerships) say their companies are looking for new strategies.

Ecosystem-Led Growth is the future of efficient revenue.

Register for ELG Con: London to hear CEO of Crossbeam, Bob Moore share the future of ELG and what you should be taking advantage of right now.

P.S. It'll be the first event where Crossbeam and Reveal show up united! We can't wait to see you there.

TACTICS

The GTM attribution conundrum

Toni Hohlbein (CEO at Growblocks), Sangram Vajre (CEO at GTM Partners), and the team at GTM Partners partnered on a great content piece on GTM metrics.

Here are some of the best points...

These days, it's common to hear how Go-to-Market teams are tasked with maintaining efficient growth by cutting spending, demonstrating their value, and achieving results.

However, as GTM professionals attempt to prove their value, problems arise around metric relevance, trustworthiness, and the reliability of data sources.

Read the full breakdown here.

FROM THE ECOSYSTEM

A more complete approach to GTM

Andrei Zinkevich, Co-Founder at FullFunnel.io, shared this great visual for thinking about an evolved approach to marketing and sales strategy.

Read through his full post for his step-by-step recommended process.

Then, think about how you can overlay partners into each different stage.

UPCOMING EVENTS

LIVE from ELG Con London

For the first time, get the exclusive story on the deal of the decade from Bob and Simon. Join us for the virtual fireside chat here.

Save your spot here.

Stuff you don't want to miss!

July 10th—The Partnership Death Cycle and How to Avoid it—Scott Pollack (CEO at Firneo) will share the biggest challenges keeping partnership professionals up at night. By the end of the webinar you will know exactly how to overcome your daily challenges and what steps you need to take to put your partner program and career on the fast track. Register here.