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The Most Common Partnership KPIs (According to Company Size and Maturity)

State of the Partner Ecosystem 2021

Your Slack Connect Channels: Now Powered by Crossbeam

Demystifying Partnership KPIs: Know What to Measure & When

Democratize Partner Insights with Crossbeam’s Chrome Extension

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

20 Integrations and Chrome Extensions for Partner Managers

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

We Mapped the Career Paths of 6 Women in Partnerships

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's

Nine Micro Co-Marketing Motions for Warming Up a Partnership

ELG and the revenue team: How to break down silos so every GTM function wins

Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Standout Traits for a Great Partner Case Study (with Examples)

The Seven Filters You Need for Your Agency Partner Directory

Growth Hack: Where to Find your First Partner

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Your Partnerships Team Should Report to Marketing

The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership

Friends With Benefits #8: Good Things Come to Good People

Get Off the Partner Enablement Treadmill

How alliances can leverage their channel partners to go to market with their integrated solution

The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

Nearbound Podcast #010: Creating Categories and Partner Ecosystems

You Should Train Your Sales Team to be Tech Stack Experts

Your Product-First Partnerships Team Should Report Directly to the CEO

How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your Partnerships Team Should Report to Sales (At First)

Nearbound Podcast #004: Secrets of Partner Enablement & Marketing

Nearbound Podcast #001: Landing your first Sumo

Nearbound Podcast #003: Building API ecosystems, Stripe & Notion

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out

AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster

The 12 Best Partnership and Business Development Podcasts (So Far)

Monetize Your Technology Partnerships With These 8 Tactics

Source, Decide, Execute: Your Framework For a Successful Partner Program

4 Easy Account Mapping Wins

Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

Crawl, walk, run: The co-marketing framework that will keep you sane

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

Partnerships 101: How to Organize and Execute An Online Event with Your Partners

Your SaaS Partnership Has Stalled. Now What?

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

4 Leadership Lessons We Learned at Our First Happy Hour

Okay, So It’s a Down Market. Now What?

2020 State of the Partner Ecosystem Report

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

Partnerships 101: How to Launch a Tech Partnership Program

6 Questions to Answer Before Launching Your Channel Partner Program

There are 270+ job titles in partnerships. Why?

My $2.6 Billion Ecosystem Fail

Your Brain on Story

Why Identifying Ideal Partners is Key for Partner Program Success

When to Hire Your First Partnerships or BD Leader

What's in a Vibe?

Want to Meet Quota? Befriend Your Partner Team

Using Nearbound Data to Expand Into New Markets

Turning Online Events Into a Business Machine

The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success

The Three Pillars of Partnership Success

The PartnerHacker Handbook

The Partner Experience Weekly: Partner Experience is Shifting

The Partner Experience Weekly: My Dream State - Partner Tech

The Next Bestselling GTM Book Has Arrived

The Nearbound Marketing Blueprint: Key Plays

The Crawl, Walk, Run Strategy

The Case for Investing in Partner Operations

The Anatomy of a Partnership: Partner Leads Versus Cold Leads

Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey

Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival

Sunday Stories: Turning Support Request Lead into Service Partner Gold

Sunday Stories: Empowering Agencies to Sell SaaS

Stand Up Your Co-Sell Orchestration Playbook

Sales Leadership and Partner Enablement: Part 2

Partnerships and Contracts: How to Navigate the Legal Jungle

PartnerHacker Merges with Reveal to Bring Nearbound to the Market

One major lesson in building partnerships from zero to $150M+ ARR

Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

nearbound.com Editorial Guidelines

Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice

Nearbound Weekend 07/15: Insights from 100+ conversations with partner

Nearbound Weekend 11/18: A BIG thank you 🙏

Nearbound Weekend 06/10: Great GTM never beats a great ecosystem

Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era

Nearbound Weekend 05/20: A tectonic shift is upon us

Nearbound Weekend 04/29: Retention is the new acquisition

Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships

Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)

Nearbound Weekend 04/15: Partner Up With A Partner Pro

Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People

ELG Insider Newsletters

July 8, 2024

minutes

‍
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships

Shawnie Hamer

Stoic advice

Ut sementem feceris, ita metes. (You reap what you sow).

—Marcus Tullius Cicero

This advice began as an agrarian ideal.

It was well understood—you can't hurry the process or cut corners.

If you hurry, your crops won't have time to grow and if you cut corners, you'll hurt the quality of your crop yield.

As a partner pro keep this in mind—focus on cultivating partnerships that are quality, even if it takes a bit of time.

TACTICS

How Cloud GTM is transforming legacy partnerships

Roman Kirsanov, founder & CEO of Partner Insight, recently shared his thoughts on why the explosion of SaaS marketplaces has changed everything for partnerships and channels.

He summarized the change in an awesome visual.

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Then he outlined 6 key steps for software companies that want to win.

Leadership buy-in
ISV success signup
CXO level owner(s)
Learn the market
Get listings live
Align key teams

He explains,

Cloud GTM isn't just about getting your products listed; it's about creating a robust system that ties to business objectives and drives growth through cloud marketplace engagement and co-sell.

Read his full breakdown here.

FROM THE ECOSYSTEM

Major SaaS meltdown?!

He finished the post by sharing a few takeaways:

It’s a scary time in our industry.

The competition is real and they are as hungry as we are.

We can’t sell to everyone - or we’ll sound like everyone else we’re competing with.

More markets is not the answer.

More focus is.

When our team reads that, our first thought is—there's never been a better time to partner up.

Go deep with your partners. Get embedded into specific networks. And win there.

Read Jonathan Spier's full breakdown here.

UPCOMING EVENTS

Last chance to join us LIVE from ELG Con

Get your spot to get the full story behind the Crossbeam x Reveal merger from Bob Moore and Simon Bouchez.

Save your spot here.

Stuff you don't want to miss!

July 10th—The Partnership Death Cycle and How to Avoid it—Scott Pollack (CEO at Firneo) will share the biggest challenges keeping partnership professionals up at night. By the end of the webinar you will know exactly how to overcome your daily challenges and what steps you need to take to put your partner program and career on the fast track. Register here.