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The Nearbound Mindset: Part One

Nearbound Daily #411: WARNING this email contains trigger words for partner pros

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Building a Nearbound motion requires strong leadership and intrinsic motivation.

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(15) Post LinkedIn 2023-09-14 at 11.45.55 AM
Keep this in mind as you read the next section.  — Intrinsic motivation Some disagreed, seeing payouts as a great value-add for certain partners.That got me interested. There is a strong correlation with payout-based programs hosted solely on a portal and how fast I churn out…it doesn’t feel very collaborative. Partnerships should have more depth. — Recently I read  We saved you a spot!The reality of humanity is we’re driven by our psychology. by James Bohrman traditional if-then reward.What’s the long-term goal of [X] partnership? It says: Intrinsic motivation is the drive to do something because it’s interesting, challenging, and absorbing. Extrinsic motivation is the drive to get something.   I wonder what other people have to say about this. Intrinsic motivation applied to Nearbound motions leads to stronger partnerships, well-executed campaigns, and communicative collaboration. In got some amazing replies (thank you for replying!).November 6-9th — Nearbound Summit 2023 Nearbound works well when most of its motions are tied to intrinsic motivation because it’s inherently long-term and collaborative. Sept 20, 2 PM ESTWhen two words cause such an uproar, you know you’re onto something.We set up a large portion of our society to run on if-then rewards, including our businesses. Daniel Pink— Join Molly Cavanaugh, Former Director of Business Development at Justworks, Jillian Trubee, Former Partner Program Manager at Greenhouse Software, and Scott Pollack as they’ll explore the differing partnership strategies of two companies working in the same industry.   in which he explained,If you do this, then you get this. Comparing Partner Programs: Justworks vs Greenhouse It seems like to answer the partner payouts question, you have to first ask yourself:.Another way to explain the difference is like this:Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Stuff you don’t want to miss! Apply by September 22nd for Firneo’s Certified 8-WeekCohort — Some agreed with Alex, an articleIf you’re building Nearbound motions, extrinsic motivation should be strategically (and sparingly) utilized. , he introduces the But the majority of partner pros believe it depends.How to build motivation into your Nearbound motions ’s book I went to LinkedIn, asked my network, and I’m not a fan of paying partners. I believe it creates the wrong relationship with your partners - they become vendors and debt collectors, not partners. Partner payouts. Are affiliates partners?Drive: The Surprising Truth About What Motivates Us What do you think? Reply with your thoughts. — The future of GTM is Nearbound. Join us for the biggest-ever remote experience in GTM where B2B leaders across departments unite to share how they’re winning with Nearbound strategies and tactics. You’re a part of the Nearbound movement, thank you! Help others be a part of the movement, too! Extrinsic motivation makes the destination the goal. Intrinsic motivation makes the journey the goal.That includes our partners, customers, teammates, managers, and stakeholders.September 28, 12 PM ESTAlex GlennLearn the frameworks and tactics to excel in every facet of your partnerships role.     Game Changers: Isaac Morehouse —  A big partner payout debate The problem is, if-then rewards can extinguish intrinsic motivation, crush creativity, crowd out good behavior, encourage cheating, and foster short-term thinking.   — Nearbound Summit 2023 is a 4-day virtual event covering Nearbound strategies and tactics for every department.    



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