The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
Stand Up Your Co-Sell Orchestration Playbook
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
One major lesson in building partnerships from zero to $150M+ ARR
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
nearbound.com Editorial Guidelines
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Nearbound Weekend 11/18: A BIG thank you 🙏
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Nearbound Weekend 05/20: A tectonic shift is upon us
Nearbound Weekend 04/29: Retention is the new acquisition
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
ELG Insider Newsletters

Nearbound Daily #481: 'Twas the Night Before a Partner Deal

by
Ella Richmond
SHARE THIS

Twas the night before a deal,Not a moment to pass.Conversations building, excitement brewingIn hopes that a prosperous partnership would soon be there.

by
Ella Richmond
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

’Twas the night before a partner deal

Untitled design

’Twas the night before a deal,

Not a moment to pass.

Conversations building, excitement brewing

In hopes that a prosperous partnership would soon be there.

 

The execs had convened,

To align on a better-together story,

Innovation and market opportunity filling their minds.

 

When suddenly, buzz among teams did arise,

New insights emerged, illuminating the way.

 

The black swan had been found, a grand opportunity uncovered.

Away to the negotiations, we flew with a dash,

Discussing integrations and go-to-market, each detail to hash.

 

With stakeholders animated, and teams enthusiastic,

We knew in an instant, this match would produce.

 

And we cheered, we toasted, we exclaimed it by name:

"Now nearbound! Now ecosystems! Now, partners of all types! On collaborative growth! On strategic alliances! This partnership won’t lack!

 

In a moment of certainty, it all became clear,

This partnership would drive growth.

 

With visions aligned and objectives refined,

We sealed the deal, our commitment defined.

 

Then together shouted with all our might, "Happy Partnership to all, and to all a good night!"

 

A Christmas gift that keeps giving

The best Christmas gifts keep giving all year ‘round.

 

Bookmark these nearbound email templates. Use and reuse them.

 

Merry Christmas y’all!

 

 

Nearbound Email Templates
🍾
to be approached—through trusted sources. of Christmas-themed spam... In the nearbound future, customers will be approached the way they Until then, don’t let the spam make you a Grinch!Brace yourselves for the Christmas spama ton want Let me guess, you’ve already received  Here’s to our nearbound future.
✨
Grinch Christmas

Stuff you don’t want to miss!

  • Nearbound Summit 2023 Recordings—The future of GTM is Nearbound. Watch the recordings to hear how B2B leaders across departments unite with Nearbound strategies and tactics. Listen here.
  • January 25th— CEO Summit —Join Pavilion and many more companies to be part of expert-led educational sessions, covering top-of-mind issues for CEOs and Founders. Learn about the latest sales insights, building a pricing strategy, and co-selling. Register here
  • Feb 5-7th in Miami—Impartnercon 2024—Partnerships are the future of growth. Join partner leaders to learn what it means to build the future of business, together.  Register here.
  • March 19-20th—Affiverse’s Amplify Summit—Join them for a 2-day virtual event to help affiliate businesses amplify their performance. Learn about digital, partnership, and affiliate marketing. Register here.

You’ll also be interested in these

Nearbound Daily #478: How Splash got 3x pipeline from events
Nearbound #477: Don't Get Blinded By The Shine 😵