Announcing the biggest book in partnerships history
NEARBOUND and the Rise of the Who Economy, the biggest book in partnerships history, launches Tuesday, February 27th.
Join the official launch party for Nearbound and the Rise of the Who Economy by Jared Fuller with guest speaker Sangram Vajre, CEO of GTM Partners and bestselling author of MOVE.
Register for the event for FREE.
A sneak peek into the book…
I was reading the manuscript of NEARBOUND and the Rise of the Who Economy, and I couldn’t stop thinking about you, the readers of the Nearbound Daily.
The Nearbound Daily readers need to read this FIRST, before the rest of the market!
I’m going to share a sneak peek, but before I do, I need you to promise me this stays between us. Promise?
Okay. Here it goes:
Chapter 2: Nearbound Defined
Outbound → Inbound → Nearbound
At its core, nearbound is the next evolution of go-to-market motions that builds upon the mass adoption of outbound and inbound models.
In the past, outbound sales motions were primarily associated with the sales department, while inbound was connected to marketing. However, nearbound is not solely defined by the partnerships department. Instead, nearbound is an integrated motion and strategy that encompasses every department.
AppBind CEO Sunir Shah likes to say, "The only reason partnerships should exist is because customers want them."
It is important to recognize that nearbound has emerged in response to customer preferences and actions. It is not a speculative exercise. It’s an acknowledgment of reality. Buyer behavior has evolved, and go-to-market strategies should adapt to and embrace this change instead of resisting it.
To understand what nearbound is, let’s break it down using this formula:
- Nearbound in a word
- Nearbound in a sentence
- Nearbound in a paragraph
- Nearbound in a page
- Nearbound in a chapter (this one!)
- Nearbound in a book (the rest of this book)
Nearbound in a Word
Surround.
Nearbound in a Sentence
A business strategy that connects to buyers with and through the network of partnerships and relationships that surround them.
Nearbound in a Paragraph
Nearbound is a business strategy that connects to buyers through the network of partnerships and relationships that surround them. As a B2B Go-To-Market (GTM) motion, nearbound can be overlayed to outbound and inbound strategies. The difference lies in the foundation: outbound targets the customer, inbound attracts the customer, and nearbound surrounds the customer. With the advent of the networked database, "2nd party data" or "nearbound data" provides the most valuable signal to surround your top accounts, customers, influencers, and partners. In a world where trust is the new data, companies that prioritize identifying, collaborating, and executing nearbound plays with influential partners have the advantage.
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To make sure you get your copy before the rest of the market, register for the launch event on February 27th.
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Shhhh...only share the sneak peak with those you trust
Today’s NbD isn’t meant for everyone. Only share with a partner pro you want to help stay ahead of the curve!
