Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?
The best partner intros are high-intention messages that give context as to why the introduction is relevant to your prospect. And it just makes sense—customers are more likely to consider and adopt a product or service recommended by someone they already trust.
Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal. Join the movement here. And ask NearBot a question here.
PRINCIPLES
You're better off partnering
Comparative advantage is the simple concept that it's better to capitalize on your strengths than to try to improve on your weaknesses.
The idea is attributed to David Ricardo's 1817 text On the Principles of Political Economy and Taxation.
In the text, Ricardo calculates that even though both England and Portugal are capable of producing cloth and wine, England produces cloth with much less effort, while Portugal is much better at producing wine. Therefore, they would be better off trading with each other rather than trying to produce both goods independently.
Find what you do best and partner up for the rest.
TACTICS FOR REVEAL USERS
Use these four channels to ask for an intro
The best partner intros are high-intention messages that give context as to why the introduction is relevant to your prospect.
And it just makes sense—customers are more likely to consider and adopt a product or service recommended by someone they already trust.
If you're a Reveal user, here are four channels you need to make sure you're leveraging to ask for intros:
- Reveal’s Get Intro
- Your CRM
- Slack
Reveal's Get Intro
With Reveal’s Get Intro, your Sales team can collaborate directly with you, and/or partners to request nearbound help (in the form of introductions, intel, and influence) and drive revenue on their accounts. Click here to learn more.
Your CRM
You can easily ask for an intro to the Partner Manager, Account Manager, or even your partner’s AEs directly from your HubSpot or Salesforce widget. With Reveal’s Get Intro button, you can choose who you want the intro to (make sure you select a deal influencer).
Slack
Reveal’s Get Intro to Slack is a better way to get your Sales team to request help on accounts while allowing Partner Managers to maintain transparency and control with partners. This seamless process, tracked directly on Slack, streamlines connections with partner reps, fostering valuable relationships for both present and future collaborations.
Every Friday, Reveal users receive a weekly digest email on partnerships that they favorited on Reveal, containing the latest updates on open opportunities, prospects without open opportunities, and new joint customers. If you saw that one of your prospects became a customer of your partner, this might be the right time to connect with a partner and ask for an intro directly from that e-mail.
FROM THE ECOSYSTEM
Who killed ABM?
Our friends over at Inverta just launched a B2B marketing murder mystery, and they need your help!
ABM swept marketing in the mid-2010s but little actually changed.
It was everywhere. Now it’s nowhere.
Did it go underground? Did it die? Who’s to blame?
Over a nine-part series, Inverta and friends investigate and uncover a fact that will change everything you thought you knew.
And just like a real murder mystery, they want your anonymous tips.
UPCOMING EVENTS
Stuff you don't want to miss!
- June 18th—Too Early To Hire Partner Ops—Join Sonya Jamula (VP of Partnerships at Gusto) and Franz-Josef Schrepf (Strategic Partnerships at StreamYard) to discuss the perfect time to hire partner ops. Register here.
- July 22nd-25th—Arcadia Leadership Conference—Discover the best of your partner program and the best of yourself through an intentional gathering in Bozeman, Montana. This is not a conference, this is a fully immersive experience - with luxury glamping, actual fireside chats, fresh mountain air and an elite community to help you tactically scale your program. Register here.
- Nearbound Summit 2023 Recordings—The future of GTM is nearbound. Watch the recordings to hear how B2B leaders across departments unite with Nearbound strategies and tactics. Listen here.
You're all caught up.
RECENTLY PUBLISHED ON NEARBOUND.COM
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- How to Help Your Sales Team with Intros by Andrea Vallejo
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- Howdy Partners #74: Reactive Partner Marketers Are Salary Wasted with Jessica Fewless
- Expanding into New Markets with Nearbound by Andrea Vallejo
- The GTM Bowtie: How To Overlay Partners Across the Complete Customer's Journey Part One by Ella Richmond and Will Taylor
- How GTM Leaders are Tracking Nearbound Metrics
- Your Deal Isn't Dead, It's Just Not Partner-Led by Andrea Vallejo
- How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal with Wilson Favre-Delerue
- The Elephant in the Ecosystem by Chris Messina
- The Era of Ecosystem Orchestration is Finally Here by James Hodgkinson
- How Fullstory Builds their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14% with Nigel Liaw
- Nearbound and the Rhythm of Business by Jared Fuller
- Rhythm of Business Checklist by Jared Fuller
- How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal with Wendy Wen
- How to use Reveal for Co-marketing Events
See you tomorrow
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