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Nearbound Trends for 2024

Nearbound Weekend 01/27: Finally Explaining The Difference: Nearbound VS. Partnerships

Nearbound Ops: Leveraging Nearbound Data and Operations to Optimize Revenue

Nearbound Daily #588: 💰 High Versus Low ROI Partnering

Nearbound Daily #567: How Partner Pros Can Help Marketing Close the Content Gap

Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue

Nearbound Daily #552: Good Morning, Ecosystem ☀️

Nearbound Daily #547: 6 Ways AI Can Help You Keep Up

Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem

Nearbound Daily #542: 🤐 Nelson Wang's Tested Method For Presenting to CxOs

Nearbound Daily #540: $54 Billion In Revenue Analyzed 😱

Nearbound Daily #539: Your Secret Weapon 🤐

Nearbound Daily #530: What's the Big Deal with Nearbound Sales?

Nearbound Daily #519: A Sneak Peek Into The FIRST Ever Nearbound Book

Nearbound Daily #492: 3 Tips to Make Nearbound Work Internally

Nearbound Daily #483: The Art of Permissionless Partnering

Nearbound Daily #482: Your Path to Chief Partner Officer?!

Nearbound Daily #473: How To Do Integrations Right

Nearbound Daily #478: How Splash got 3x pipeline from events

Nearbound Daily #480: Unleash the Power of Your Ecosystem

Nearbound Daily #479: Pigment's Kobe Bryant Approach to Partnerships 🏀

Nearbound Daily #464: Pitch nearbound on easy-mode 🎮

Nearbound Daily #463: ⚡ Dave Gerhardt's nearbound marketing strategy

Nearbound Daily #461: The CRO: B2B's master code breaker 🕵️

Nearbound Daily #457: How this HubSpot partner taps into intel at scale 🏗️

Nearbound Daily #456: Why the outreach memo matters

Nearbound Daily #444: Nearbounders, mount up! 🤠

Nearbound Daily #455: Why "happy" customers aren't enough 👀

Nearbound Daily #451: How Databox builds faster, with higher margins 📈

Nearbound Daily #442: From spooky to inspiring 👻

Nearbound Daily #429: Weaving a nearbound fabric 🌐

Nearbound Daily #423: Siri, play "Wide Awake" by Katy Perry 🎶

Nearbound Daily #132: The first giver wins

Nearbound Daily #107: Help partners solve problems

Nearbound Daily #087: You've got to find the right fit

Nearbound Daily #080: Master the 4 stages of partnerships

Nearbound Daily #086: Partnerships takes a bit of string theory

Nearbound Daily #074: A one pager won't cut it

Nearbound Daily #062: Partner program Y1 = foundation, Y2 = victory

Nearbound Daily #050: Trust is the new data

Nearbound Daily #054: Crack the code

Nearbound Daily #042: Ask the Right Questions

Nearbound Daily #040: Play the Long Game

Nearbound Daily #039: Focus on What Matters

Nearbound Daily #035: An Excuse to Get Wild

Nearbound Daily #031: Partnerships Start with the Customer

Nearbound Daily #027: Don't hold back

Nearbound Daily #021: Will AI takeover partnerships?

Nearbound Daily #011: The promised land

Monetize Your Tech Partnerships in 2023 with The Digital Bridge GoToEco Referral Flywheel

Meet your new partnerships mentor

Kind Folks Finish First: An Anthem For A New Era of Business

Introducing the Partnering Reference Architecture

Influence is the New Inbound

In the Face of Recession Pain, Partnerships Are the Answer

Howdy Partners #20: Partner Certifications

Howdy Partners #2 - Why You Need (Or Don't Need) A Partner Program

How We Use Partner Data to Drive Conversions and Product-Led Growth

How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story

How to communicate effectively with your customer success team about partnerships

How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide

How to land your next strategic partnership and build your reputation in the market

How to Get Your Partners’ Teams Using Nearbound

Harnessing the Power of Partner Led Sales with Lisa Lawson of SaaSy Sales

GoToEco for Sales

Google No Longer King: We've Entered the "Who Economy"

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

Ford and Tesla Shock the World with a Supercharged Partnership

Exclusive: In Revenue Capital Announces Launch on Nearbound Podcast Podcast

First-Giver Advantage

ELG Insider Daily #634: Amplify MEDDIC with ELG

ELG Insider Daily #633: The Ecosystem-Led Growth is coming from inside the house

Driving Partner Activation with ABM

ELG Insider Daily #615: Give Your Sales Team Ecosystem Intelligence

EcoOps and Scaling Partner Ecosystems

Connecting your CRM to The Partnerverse

Collision 2023 – Authenticity Is More Important Than AI

Building a Nearbound Strategy at the Nearbound Summit

Become a World-Class Partner Ecosystem Leader - Todd Hussey of SEBS

Bitly Bets Big On Partnerships With New VP of Partnerships Kevin Raheja

B2B Ecosystem Collaboration with Hubspot's Scott Brinker

A model to guide you to partnership success

4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time

14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems

3 Steps to Ensure Partnerships Outperforms Outbound Sales

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

It’s Time for the Other CEO: Chief Ecosystem Officer

How Bombora discovered hidden pipeline and closed $100K in 2 months with Crossbeam

Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.

7 Questions to Ask Before Starting a B2B Partnership Program

Sales Leadership Pathway 4: 3 Tips for Starting

Sales Leadership Pathway 3: Cross-functional Alignment

Sales Leadership Pathway 2: Seller Adoption

Sales Leadership Pathway 1: Why This Matters To My Sales Org

How Crossbeam’s Ecosystem Revenue Platform Empowers Channel Teams

Leveraging Technology for Success

How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam

How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue

The Problem is Access

The Nearbound Mindset: Part One

March 21, 2023

minutes

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Nearbound Daily #023: Don't swim against the current

Nearbound.com

Partner marketing often fails

Not because your campaign wasn’t good...

But because you swam against the partner marketing stream.

Imagine the buyer’s journey as a river:

Customer first buys their CRM.
Then, their webinar platform generates leads.
Finally, a tool to launch post-event feedback surveys.

If you are a webinar platform, your survey integration partners won’t send you any new customers.

Why?

Because by the time a customer floats down into their inbox, they already have a CRM and Webinar platform!

Upstream partners talk to your ideal customers before the current pushes them past you.

Cast your co-marketing net in the right place. 🎣

Shout out to Ben Wright for the river metaphor! 🌊

Thanks for contributing to this section of the PhD Franz-Josef Schrepf.

Partnering is the ultimate hack

If partnering up is the ultimate hack and greatest cheat code, then is partnering with PartnerHacker full-on godmode 🤔 ?

RevGenius has partnered up on our Sell[ing] Together podcast with Jessie Shipman.

It’s a podcast that’ll help you dominate your co-selling in the Nearbound era. Sign up to get the pod delivered to your inbox every Wednesday morning.

Thanks for the shoutout Jared Robin!

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today!

Happenings

Reveal - Australia Partnerships Event - March 23 6PM – Join Reveal’s VP of Partnership Activation, Antoine Roubaud, Sally Van der Linden, and Jobadder Partnership Manager Shuba Paheerathan, plus some of Australia’s brightest B2B partnership professionals for an evening of learning and networking. Register here.
Firneo - How to Kick-Ass in Your First Partnerships Role - Wednesday, March 29th, 12 – 1 PM ET – Learn practical, tactical insights to conquer your new role so you can start putting wins on the board immediately. Register here.
PartnerXperience Partnerships Meetup Berlin March 29th - This event is for Partnership Professionals, who would like to connect, learn and exchange best practices on how to build successful partnerships with other peers. Register here.
InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Thursday, March 30th, 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.