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Howdy Partners #15: Your Partner Team Tech Stack

Five Soft Skills You Need as a Partnerships Leader

Nearbound Podcast #091: Going-To-Market through Community with Kathleen Booth

The Four Main Sales Pain Points From 2022 and How To Beat Them

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Partnership Success Checklist: How to Start the Year Strong

Sunday Stories: The Unseen Cost of Not Integrating

Howdy Partners #11: Revenue Generating Activities

Nearbound Podcast #088: Building Partner Relationships, A CrossPod Takeover with Ecosystem Aces

Nearbound Podcast #087: Ecosystems Expansion and Enablement: The How Behind Growth and Partner Engagement

Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue

Andreessen Horowitz’s Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022

IRL Partnerships and Ecosystem Conferences to Attend in 2023

Introduction to Partner Manager

The Secret to Partner Retention: Treating your Partners Like Customers

Nearbound Podcast #085: Integrating Partnerships Into Products: A Crosspod Takeover with Mark Brigman

Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)

Foreword of the Nearbound and the Rise of the Who Economy Book

Getting Your Frogs Out of the Pot to Incubate Packaged Ecosystem IP

4 Parts of the Sales Cycle Where Partnerships Can Help

Building Your Dream ELG Tech Stack

ELG Insider Daily #695: Connected selling = connected customers

Nearbound Podcast #083: Building Partnerships from the Ground-up

Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

The Secret to a Successful Second Sales Call: Involving a Partner

How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence

First Friday: Partner Success Maturity Model

Hunting for Leverage Points in Partnerships

Howdy Partners #75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo

The Direct vs Partner-Led Dilemma

How to Win Over Your Strategic Partner’s Customer Success Team Right Away

How to Build a Partner Program From the Ground Up

Want To Up Your Integration Game? Adopt A Product Mindset.

Building a Partnership Program That Works - with Donagh Kiernan

The Inside Track: Top Partnership Plays from Chris Lavoie at Gorgias

Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)

Why Co-innovation Between Tech Partners Is So Hard

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

WorkSpan Raises $30M Series C

School of Partnerships - Recordings

Using Composable Ecosystem Management To Break Down Market Silos

Nearbound Daily #010: Creator economy in B2B

3 Companies on Building Their First Partnerships Team (And Hiring From Within)

Howdy Partners #37: Conference Strategy

Howdy Partners #28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch

The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership

18 Partnerships People You Should Follow On LinkedIn In 2022

The Power In GoToEco Bundles

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Overcoming the Homelessness Problem in Tech Partnerships

Nearbound Podcast #072: F*ck the Funnel - The Beginning of the End, with Allan Adler

Email Service Providers

Why is GoToEcosystem Necessary for B2B SaaS, Part II

Every Stat We Have That Proves The Value Of Partnerships

Why is GoToEcosystem Necessary for B2B SaaS?

How Box Uses Reveal Everyday to Power Their Nearbound GTM

Nearbound Podcast #070: Xero to Hero — Building a World-Class Platform Ecosystem

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Strategic partnerships create competitive advantages and accelerate growth

Howdy Partners #9: Tiering Your Partnership Programs

Size Isn't Everything: How Small Programs Win Big Partners

Everything You Should Know About Launching a Startup Partner Program

Nearbound Podcast #122: Category Design and Trust

The Era of Second-Party Data is Here. Are You Ready?

Nearbound Podcast #067: Be a Gardener, not a Builder - Platforms, Ecosystems, and Complexity

Your Vision, Mission and Core Values Are Foundational to a Successful Partnership Organization

The Relationship-First Engagement Model, Part II

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Nearbound Podcast #066: What Complex B2B Marketing Can Learn from Simple B2C Partnerships

The Community Mindset: How Building a Customer Community Empowers Partnerships

Crossbeam Explains: The Three Partnership Types

What Symbiotic Relationships In Nature Teach Us About Partnerships

Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention

Partnership Manager or Master Politician?

Nearbound Weekend 07/02: Driving the bus

Everything You Didn't Know You Could Do With Partner Data

Nearbound Daily #005: Dear reader

A Hiring Manager’s Guide to Partnerships Roles and Job Titles

How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale

Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of an ISV: How to Be a Good Channel Partner

Sales Leadership and Partner Enablement: Part 3

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Reflections on 'The Age of Connected Work'

Is ELG Right For Me? Find Out With the ELG Readiness Matrix

Sales Leadership and Partner Enablement: Part 1

The growing importance of partner attach across the buying cycle

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Crossbeam Product Drop Webinar: New Features Worth Buzzing About

How to Become the Beyoncé of Your Ecosystem

Nearbound Podcast #057: What Your Agency Partners Won't Tell You

How to be a customer-obsessed partner manager

Six Tips for Strengthening the Bond Between Your CSMs and Partners

SAS Gets IPO Ready via Partnerships

Nearbound Podcast #055: The Partner Manager Playbook — Managing the Front Lines

Partnerships 101: What Is Partner Marketing

Partnership Secrets: Enable Sales Teams and Hit Revenue Goals

SaaS Reseller Partnerships: What they Are & How They Work

March 21, 2023

minutes

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Nearbound Daily #023: Don't swim against the current

Nearbound.com

Partner marketing often fails

Not because your campaign wasn’t good...

But because you swam against the partner marketing stream.

Imagine the buyer’s journey as a river:

Customer first buys their CRM.
Then, their webinar platform generates leads.
Finally, a tool to launch post-event feedback surveys.

If you are a webinar platform, your survey integration partners won’t send you any new customers.

Why?

Because by the time a customer floats down into their inbox, they already have a CRM and Webinar platform!

Upstream partners talk to your ideal customers before the current pushes them past you.

Cast your co-marketing net in the right place. 🎣

Shout out to Ben Wright for the river metaphor! 🌊

Thanks for contributing to this section of the PhD Franz-Josef Schrepf.

Partnering is the ultimate hack

If partnering up is the ultimate hack and greatest cheat code, then is partnering with PartnerHacker full-on godmode 🤔 ?

RevGenius has partnered up on our Sell[ing] Together podcast with Jessie Shipman.

It’s a podcast that’ll help you dominate your co-selling in the Nearbound era. Sign up to get the pod delivered to your inbox every Wednesday morning.

Thanks for the shoutout Jared Robin!

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today!

Happenings

Reveal - Australia Partnerships Event - March 23 6PM – Join Reveal’s VP of Partnership Activation, Antoine Roubaud, Sally Van der Linden, and Jobadder Partnership Manager Shuba Paheerathan, plus some of Australia’s brightest B2B partnership professionals for an evening of learning and networking. Register here.
Firneo - How to Kick-Ass in Your First Partnerships Role - Wednesday, March 29th, 12 – 1 PM ET – Learn practical, tactical insights to conquer your new role so you can start putting wins on the board immediately. Register here.
PartnerXperience Partnerships Meetup Berlin March 29th - This event is for Partnership Professionals, who would like to connect, learn and exchange best practices on how to build successful partnerships with other peers. Register here.
InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Thursday, March 30th, 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.