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The Most Common Partnership KPIs (According to Company Size and Maturity)

State of the Partner Ecosystem 2021

Your Slack Connect Channels: Now Powered by Crossbeam

Demystifying Partnership KPIs: Know What to Measure & When

Democratize Partner Insights with Crossbeam’s Chrome Extension

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

20 Integrations and Chrome Extensions for Partner Managers

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

We Mapped the Career Paths of 6 Women in Partnerships

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's

Nine Micro Co-Marketing Motions for Warming Up a Partnership

ELG and the revenue team: How to break down silos so every GTM function wins

Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Standout Traits for a Great Partner Case Study (with Examples)

The Seven Filters You Need for Your Agency Partner Directory

Growth Hack: Where to Find your First Partner

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Your Partnerships Team Should Report to Marketing

The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership

Friends With Benefits #8: Good Things Come to Good People

Get Off the Partner Enablement Treadmill

How alliances can leverage their channel partners to go to market with their integrated solution

The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

Nearbound Podcast #010: Creating Categories and Partner Ecosystems

You Should Train Your Sales Team to be Tech Stack Experts

Your Product-First Partnerships Team Should Report Directly to the CEO

How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your Partnerships Team Should Report to Sales (At First)

Nearbound Podcast #004: Secrets of Partner Enablement & Marketing

Nearbound Podcast #001: Landing your first Sumo

Nearbound Podcast #003: Building API ecosystems, Stripe & Notion

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out

AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster

The 12 Best Partnership and Business Development Podcasts (So Far)

Monetize Your Technology Partnerships With These 8 Tactics

Source, Decide, Execute: Your Framework For a Successful Partner Program

4 Easy Account Mapping Wins

Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

Crawl, walk, run: The co-marketing framework that will keep you sane

How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)

Partnerships 101: How to Organize and Execute An Online Event with Your Partners

Your SaaS Partnership Has Stalled. Now What?

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

4 Leadership Lessons We Learned at Our First Happy Hour

Okay, So It’s a Down Market. Now What?

2020 State of the Partner Ecosystem Report

5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack

Partnerships 101: How to Launch a Tech Partnership Program

6 Questions to Answer Before Launching Your Channel Partner Program

There are 270+ job titles in partnerships. Why?

My $2.6 Billion Ecosystem Fail

Your Brain on Story

Why Identifying Ideal Partners is Key for Partner Program Success

When to Hire Your First Partnerships or BD Leader

What's in a Vibe?

Want to Meet Quota? Befriend Your Partner Team

Using Nearbound Data to Expand Into New Markets

Turning Online Events Into a Business Machine

The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success

The Three Pillars of Partnership Success

The PartnerHacker Handbook

The Partner Experience Weekly: Partner Experience is Shifting

The Partner Experience Weekly: My Dream State - Partner Tech

The Next Bestselling GTM Book Has Arrived

The Nearbound Marketing Blueprint: Key Plays

The Crawl, Walk, Run Strategy

The Case for Investing in Partner Operations

The Anatomy of a Partnership: Partner Leads Versus Cold Leads

Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey

Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival

Sunday Stories: Turning Support Request Lead into Service Partner Gold

Sunday Stories: Empowering Agencies to Sell SaaS

Stand Up Your Co-Sell Orchestration Playbook

Sales Leadership and Partner Enablement: Part 2

Partnerships and Contracts: How to Navigate the Legal Jungle

PartnerHacker Merges with Reveal to Bring Nearbound to the Market

One major lesson in building partnerships from zero to $150M+ ARR

Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot

nearbound.com Editorial Guidelines

Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice

Nearbound Weekend 07/15: Insights from 100+ conversations with partner

Nearbound Weekend 11/18: A BIG thank you 🙏

Nearbound Weekend 06/10: Great GTM never beats a great ecosystem

Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era

Nearbound Weekend 05/20: A tectonic shift is upon us

Nearbound Weekend 04/29: Retention is the new acquisition

Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships

Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)

Nearbound Weekend 04/15: Partner Up With A Partner Pro

Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People

ELG Insider Newsletters

May 18, 2023

minutes

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Nearbound Daily #064: Retention is the new acquisition

Nearbound.com

Churn butter, not customers

We’ve got a major problem in B2B SaaS right now.

It’s a trust attrition problem.

Partner programs are built on trust.

The partner leader gains trust on behalf of the company.

The company doesn’t bestow trust unto the PAM or magically gain it from a partner.

It’s a relationship, through and through.

Trust attrition is creating a relationship deficiency between companies and their most valuable partners.

And if retention is the new acquisition, then relationship retention must be a strategic intention.

The next time you think about cutting your partner program, think about the trust attrition that could follow.

Thanks for contributing to this section of the PhD, Jason Yarborough.

New partner pods

Connor Jeffers of Aptitude 8 joins Isaac Morehouse on PartnerUp 110 to talk about the evolution of HubSpot’s ecosystem.

Chris Lavoie joins the Howdy Partners Posse to talk about how to set priorities in partnerships. Listen to episode 34.

Jessie Shipman and Leslie Venetz geek out on the dos and don’ts of authentic sales in episode 14 of Selling Together.

In episode 13 of Marketing Together, Logan Lyles and Casey Hill talk about how to host webinars that don’t suck.

Gwyn Edwards tells us how to create strategic alliances to grow revenue.

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today.

Happenings

May 24, 12 PM ET – Firneo’s Partner School Series: WTF is an Ecosystem? Allan Adler from Digital Bridge Partners will be joining Firneo to share his insights on building a kickass partner ecosystem.
June 1, 1 PM ET – PartnerHacker x Magentrix – Increase Partner Engagement and Grow Partner Pipeline by 26%.
June 15, 12 PM ET – No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works.
June 27, 17:00 - 21:00 CET – Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.