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Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck

Partner Teams Need Better Positioning - Introducing Co-Selling Teams

Looking for GoToEco Hidden Gems

Howdy Partners #32: Measure What Matters: How To Create Alignment Internally

Alessandra Andrenacci: Programmatic Partner Distribution - Leveraging Verticalized Partner Programs | Supernode 2023

Nearbound Sales #13: 10 Years of Driving Growth Through Partnerships

Nearbound Marketing #12: The YouTube Strategy that Actually Works in B2B

Partnerships are Transforming the Auto Industry

Leveraging Ecosystem Clusters to Drive Many:Many Reciprocal Co-Sell

Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Nearbound Daily #046: The partner moment has arrived

Nearbound Marketing #11: How Strategic Advisors Help You Live In Market

Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?

Nearbound Daily #044: Keep your head up

Harness Your Sales Reps as Channel Managers

Nearbound Sales #11: Want To Stand Out From The Crowd Of Sellers?

How to use Reveal for Co-marketing Events

Nearbound Daily #041: Don't Be Normal

Nearbound Marketing #10: 6 Do's & Don'ts of Partner Marketing You Can't Ignore

Did AI Just Kill SEO?

Brian Jambor: Building a Partner Program From Zero | Supernode 2022

Prove the Value of Your Channel Program Using 7 Critical Metrics

Nearbound Sales #10: Close More Deals With The Secret Partner Sauce

Nearbound Daily #038: Measure What Matters

"The End is Near" For 3rd-Party Data Says Scott Brinker

Weak Economy Equals Nearbound Opportunity says Bain Executive

Nearbound Daily #037: Better Than a Cold Email

Nearbound Daily #036: What Stops Referrals from Scaling?

Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team

Nearbound Podcast #105: Mastering Partnerships Skills Through AI

The Partnering Reference Architecture: Managing Your CRM

Nearbound Daily #034: Give Value First

Howdy Partners #3: Ideal partner profile (IPP)

Building a Partner-First Mindset in Your Organization

Nearbound Sales #9: How to De-Risk Your Investment In Partnerships

The Big Bet: Why 23% of Companies are All In on Co-Selling

Nearbound Daily #033: 12 Rules for Partner Pros

Nearbound Daily #032: Use Partnerships to Turn On Easy Mode

Nearbound Weekend 04/01: AI Changes Things (or does it?)

Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered

Nearbound Daily #030: The keys to unlock your partner program

Nearbound Daily #029: Build a nearbound motion

Nearbound Sales #8: The Best Analogy In Partnerships

Nearbound Podcast #104: When Sales and Partnerships Partner Up

Nearbound Daily #025: The partner motion never stops

Howdy Partners #27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

A Partnership Made in Heaven (well, space anyway)

Nearbound Sales #7: They Win, You Win

Nearbound Daily #024: Partnerships are your greatest resource

Nearbound Podcast #103: Think Customer Outcomes or Die - Raja Nucho on Surrounding the Sale with Partners

You Only Get One Shot At A First Impression: How To Ace Partner Onboarding

Nearbound Daily #023: Don't swim against the current

Howdy Partners #25: What is the 'SaaS Buying River'

What are ecosystem leads and how to find them

Nearbound Sales#6: Sell Together, Sell More

The partner experience weekly: Should partnerops role up to revops?

Nearbound Daily #020: GTM is about to get wild

Nearbound Podcast #102: War Stories with Legends

Nearbound Marketing #20: Creators Are Your Cheat Code

Women in SaaS Partnerships Are (Probably) Underpaid

Nearbound Sales #5: Unlock Unstoppable Momentum and Build a Flywheel

The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan

Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org

How to earn the respect of your sales team in 60 Days

Building an Ecosystem Cluster Strategic Co-Sell Program

Nearbound Weekend 03/04: How can we save B2B?

Nearbound Marketing #4: Evangelism Leads Where?

The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?

Howdy Partners #24: How to Make Partner Enablement Actually Engaging

Nearbound Sales #4: The Dark Side of Working with Partners

The Partner Experience Weekly: Building CRM for Partnerships

Nearbound Podcast #100: From Scorpions and Casinos to Hubspot and PartnerHacker

8 SaaS Leaders You Should Follow: Partnerships Edition

Nearbound Marketing #3: How to Use Events to Drive Your Marketing

Unlocking the Power of Partnerships with Martin Scholz of PartnerXperience

Howdy Partners #22: Developing Your Ideal Partner Profile

Getting Started with Ecosystem-Led Growth: Your First 3 Plays

The Partner Experience Weekly: Salesforce List Views for Partnerships

Nearbound Marketing #2: Building a Brand with Zero Network

Leveraging Nearbound Data in HubSpot

Your 2023 Interview Kit For Landing Your Next Partnerships Role

Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner

The Partner Experience Weekly: Building a Partnership App in Salesforce CRM

Nearbound Marketing #1: Market Like a Journalist

5 Reasons to Attend Supernode 2023

Howdy Partners #19: Approaching Agency Partnerships

Nearbound Sales #1: 1 + 1 = 1

The Partner Experience Weekly: Partner Recruitment in Salesforce (with screenshots)

The Most Common Partnership KPIs and Quarterly Targets for 2023

7 Ways to Sabotage Your Partner Ecosystem: A Guide for Partner Managers

How to build a B2B affiliate program in seven steps

Top tips for managing a successful B2B partnership

nearbound.com CEO Jared Fuller Wins 2023 SaaSy Sales Leadership Award

A Career in Partnerships Could Help You Make More Money Faster

Howdy Partners #17: Living in the Ecosystem

HubSpot Ecosystem Set to Reach $17.9 Billion in Revenue by 2025

nearbound.com principles: show me you know me — Samantha McKenna

Partnerships 101: What Is Ecosystem-Led Growth?

ELG Insider Newsletters

May 18, 2023

minutes

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Nearbound Daily #064: Retention is the new acquisition

Nearbound.com

Churn butter, not customers

We’ve got a major problem in B2B SaaS right now.

It’s a trust attrition problem.

Partner programs are built on trust.

The partner leader gains trust on behalf of the company.

The company doesn’t bestow trust unto the PAM or magically gain it from a partner.

It’s a relationship, through and through.

Trust attrition is creating a relationship deficiency between companies and their most valuable partners.

And if retention is the new acquisition, then relationship retention must be a strategic intention.

The next time you think about cutting your partner program, think about the trust attrition that could follow.

Thanks for contributing to this section of the PhD, Jason Yarborough.

New partner pods

Connor Jeffers of Aptitude 8 joins Isaac Morehouse on PartnerUp 110 to talk about the evolution of HubSpot’s ecosystem.

Chris Lavoie joins the Howdy Partners Posse to talk about how to set priorities in partnerships. Listen to episode 34.

Jessie Shipman and Leslie Venetz geek out on the dos and don’ts of authentic sales in episode 14 of Selling Together.

In episode 13 of Marketing Together, Logan Lyles and Casey Hill talk about how to host webinars that don’t suck.

Gwyn Edwards tells us how to create strategic alliances to grow revenue.

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today.

Happenings

May 24, 12 PM ET – Firneo’s Partner School Series: WTF is an Ecosystem? Allan Adler from Digital Bridge Partners will be joining Firneo to share his insights on building a kickass partner ecosystem.
June 1, 1 PM ET – PartnerHacker x Magentrix – Increase Partner Engagement and Grow Partner Pipeline by 26%.
June 15, 12 PM ET – No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works.
June 27, 17:00 - 21:00 CET – Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.