‍

Nearbound Daily #080: Master the 4 stages of partnerships

Move through these stages to become a partnerships master

Here are the stages of partner enablement mastery:

Beginner: Distributing internal sales enablement content to partner sellers.

Intermediate: High touch at the beginning of a partnership but losing momentum after the initial excitement.

Advanced: Find ways to connect the dots between your sellers and your partner sellers to create relational network effects.

Mastery: Using PartnerOps to orchestrate the delivery of relevant content, in context because of curated relationships and detailed partner journey mapping.

Want to get from Beginner to Master?

Start here:

1. Have clear rules of engagement.

2. Have insights into customer journeys and provide them with relevant content to help them close deals and retire quotas.

3. Foster relationships! It’s helpful if you know these people before you try to transact with them. It’s even better if you can help them to foster relationships inside and outside of your organization.

4. Be top of mind. Use technology to nudge them every time you’re relevant to their business.

By following these steps, you’ll be on your way to becoming a partnerships master.

Thanks for contributing to this section of the PhD, Jessie Shipman.

📰 Ford & Tesla created a supercharged partnership

Ford reached an agreement with Tesla to access more than 12,000 of Tesla’s Superchargers across the US and Canada.

Instead of taking years to build its own network of charging stations, Ford is using the partnership to leapfrog into the EV marketplace.

A great product never beats a great GTM.

But a great GTM never beats a great ecosystem.

Ford is choosing to integrate into a flourishing ecosystem that will soon blossom into more benefits for consumers of EV cars.

🏅 Become a certified partner pro

Firneo’s Certified Partnerships Professional program is an 8-week certification program that teaches you the playbook for creating game-changing partnerships.

You’ll learn frameworks and tactics that will help you excel in every facet of your partnerships role.

During the course, you’ll get hands-on practice with negotiations, collaboration with peers, and case studies designed to challenge you to think outside the box.

Register here to get a preview of the program on June 14th at 12 PM EDT.

📅 Happenings

• June 14, 12 PM ET — How to Be a Partnerships MVP: Firneo Summer 2023 Cohort Program Preview. 
• June 15, 12 PM ET — No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works.
• Jun 23, 1 PM ET, Unf*ck My Funnel — There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go—to—market wrongs and improve the lives of revenue pros everywhere. 
• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint—Georges, 75009 Paris, France. 
• June 28, 2 PM ET — HubSpot is hosting "The Co—Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot).

🗣️ Quote of the Day

I tell my team, we’re gonna paint 🖌 LinkedIn with our company colors. Everybody gets hyped up about it. I send out calendar invites to everyone so that every 30 minutes, we’ve got a batch of 3—4 people posting on social media. — Zoë Hartsfield on the Marketing Together Podcast

🤝 The 5th step to becoming a partner master – sharing the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.