Crush events by partnering up
Let’s face it... most events SUCK👎.
Want to create winning events? 👇
Don’t do it alone.
Here’s what happens when you run solo events:
🛑1) Less trust
🛑2) Less reach
🛑3) Less helpful
🛑4) Lower attendance
Your solo events just don’t have the same excitement.
Audience members immediately pick up on this.
Here’s what happens when you run partnered events:
✅️1) Tell a joint narrative
✅️2) Significantly reduce bias
✅️3) Bring more people together
✅️4) Much higher attendance rate
The reality is that events are a big lift.
Doing it together makes it more efficient and creates more of an outcome.
People want real value. And you deliver more of that when you partner up.
Partnerships are a long—haul investment
You need a long-term mindset combined with short-term goals to get partnerships to work.
If you want to build great partnerships, you need to build access to partners by showing them that you’re committed to it for the long run.
🤝Will Taylor wrote about how Gong surrounds their customers with partners.
They have an entire month devoted just to their partners. Here are some of the things they accomplished during partner month:
- Launched their first Partner Powered feature, Recommended - Contacts (an exciting milestone for Gong)
- Reached 34,000 sales leaders and reps to bring awareness to the Gong partner ecosystem.
- Announced more than 40 new partners
- Exceeded target of new partner applications and pipeline
- A 50% attendance rate for webinars An increased close rate with partners involved.
📅 Happenings
- Today, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint—Georges, 75009 Paris, France.
- June 28, 2 PM ET — HubSpot is hosting "The Co—Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot).
- June 29, 1 PM ET — Nearbound: Supercharge Revenue With Partner-led Events — Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event-Led-Growth to the next level.
- July 12, 12 PM ET — What is Account Mapping? Join David Herzog, Senior Worldwide Go—to—Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping.
🗣️ Quote of the Day
The only way you’re gonna be able to open up opportunities is by utilizing your network and your brand. I believe that go—to—market is not dead but go—to—market is dying and that will be replaced by go—to—network methodologies including partner selling, co—selling community—led growth, and customer—led growth. — Scott Leese on PartnerUp 115
🤝 Don’t go solo, share the PhD
Share the PhD and get some PartnerHacker swag while you’re at it.
