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Nearbound marketing: A trust-driven path in the Who Economy

Nearbound Daily #126: B2B SOS

Nearbound Podcast #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust

Nearbound Daily #124: The 80/20 principle still stands

Mindmatrix: A Deeply Human Approach to an Increasingly Complex World

Howdy Partners #45: The Journey to Partnership Success

Friends With Benefits #10: Trust Isn’t One Dimensional

Nearbound Daily #119: Don't complicate partnerships

Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace

Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners

Nearbound Daily #117: Start tracking impact

Friends With Benefits #09: Building Trust and Adding Value in the B2B Landscape

Better together–Reveal and Reachdesk

Preparing for your nearbound pitch

Nearbound Daily #116: All games get gamed

Nearbound Podcast #121: It’s Math, Not Magic — Why Partner Attach is King

Airmeet Leads the Way on Event-Led Growth via Nearbound

Nearbound Daily #113: It's about more than money

Nearbound Marketing #24: How Partners Made This Event Series More Efficient

Nearbound Daily #112: What's the difference 🤨 channel, partnerships, nearbound

3 Nearbound Use Cases You’ve Never Thought Of

Howdy Partners #44: Setting Up Your Affiliate Program for Success

Friends With Benefits #07: Divorce Avoidance: Your Guide To Healthy Partnerships

Nearbound Daily #110: It isn't rocket science

Nearbound Podcast #120: WTF Is Happening In B2B Sales Right Now?!

Nearbound Daily #109: Authentic intention, the new AI

Nearbound Daily #108: 4 questions to WOW your partners

Nearbound Marketing #23: The 4 Missing Pieces of Your Employee Evangelism Program

Howdy Partners #43: Approaching Strategic Partnerships

Friends with Benefits #35 - Beyond the Microphone: Trust, Values & Engaging Listeners in Podcasting

Nearbound ABM strategy: Winning the attention of high-value accounts

Nearbound Daily #105: It's not about the funnel

How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal

Nearbound Podcast #119: The Power of Nearbound

Nearbound Weekend 07/08: What is nearbound?

Howdy Partners #42: Success or Sales? Making Your First Partner Hire

Friends With Benefits #06: If Henry Ford Announced The Model-T Today

Nearbound Daily #099: Nearbound FTW

Nearbound Daily #097: Start giving to new partners

Nearbound Weekend 07/01: Where do you start with partnerships?

Nearbound Marketing #21: Going-To-Market Through Community

Nearbound Daily #095: Let's demystify nearbound

Howdy Partners #41: Key Tips for Leveraging Influencers

Friends With Benefits #04: Everybody Wins If The Customer Succeeds

Nearbound Daily #094: Gain intel, intros, and influence

Nearbound Daily #093: Don't underestimate the fun factor

Nearbound Podcast #117: Channel, Nearbound, and Platform

Nearbound Daily #092: Never go solo

Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)

Nearbound Daily #091: Try this partnerships hack

Nearbound Weekend 06/24: The early mover advantage

Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche

Nearbound Daily #090: A path to the promised land

Howdy Partners #40: Strengthening The Foundation

Prerequisites for Monetizing B2B SaaS Tech Partnerships

Nearbound Daily #088: Make partnerships stupid simple

How to Communicate Effectively With Your Sales Team About Partnerships

Nearbound Marketing #19: The Relationship Focus Most Marketers Are Missing

Friends With Benefits #03:Think Different

Howdy Partners #4: Partner Recruitment

Nearbound Daily #083: A bigger magnet won't cut it

Nearbound Podcast #115: From Go-To-Market To Go-To-Network

Nearbound Daily #081: The promise of partnership automation

Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)

Nearbound Daily #079: Steal this nearbound partner play

Forrester Predicts Ecosystem to Replace Channel and More

Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%

Nearbound Daily #077: Buy-in guaranteed

How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success

Nearbound Weekend 06/03: The promise of partnerships

Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)

Nearbound Daily #075: Trust is the only way

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

The Partner Experience Weekly: Finding Balance as a Creator (Pivot!)

Co-Sell Orchestration: The Ultimate RevOps Solution

Nearbound Sales #17: Beat Your Company's Drum

Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact

Nearbound Daily #072: It's all about trust

Nearbound Weekend 05/27: Make better decisions

Howdy Partners #34: Realistic Priority Setting

Nearbound Daily #069: Partnerships ecosystem > your GTM strategy

The Partner Experience Weekly: How to Select an Account Mapping Solution

Nearbound Daily #068: Don't wait for permission

Nearbound Podcast #112: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies

Nearbound Daily #066: Put your money on partnerships

How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%

Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

The what, why, and how of B2B SaaS tech partnerships: Part 1

Nearbound Daily #064: Retention is the new acquisition

Nearbound Sales #15: Get Warm Intros Every Time

The Partner Experience Weekly: Drop the CRM

Nearbound Podcast #111: The Chaos Quotient

Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)

Nearbound Daily #060: Get tribal

How to make agencies and tech partnerships work

Nearbound Sales #14: How To Earn the Right To Their Attention

The Partner Experience Weekly: Getting Started with Partner Experience

Transforming Informal Channel Relationships Into Strategic Alliances

Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program

ELG Insider Newsletters

June 28, 2023

minutes

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Nearbound Daily #093: Don't underestimate the fun factor

Nearbound.com

🎉 It’s okay to get excited about partnerships!

In SaaS, excited partners > incentivized partners.

They are your advocates, your champions, and your loyal allies in the market.

If you figure out the right incentives on top of how to properly drive engagement, trust, and excitement, you’re definitely on track to success.

Thanks for contributing to this section of the PhD, Rob Rebholz.

🔋 GM joins Tesla’s charging stations

GM doesn’t want to be left without juice to charge their EVs.

Within weeks of Ford partnering up with Tesla to gain access to charging stations, GM followed suit.

The partnerships are a boon for drivers of EV vehicles as the new partnerships will encourage manufacturers to use the NACS charging port as the new standard.

📈 Level up your events strategy

Here’s the path to killer events 👇

1) Partner Up. 🤝

2) 🛑 STOP Product Pitching.

3) Make the event an experience. 🤩

4) Lead with value. 💸

Want to go deeper?

Check out our event with GTM Partners and Airmeet on June 29th.

Join Jill Rowley, Mark Kilens, Bryan Brown, and Jared Fuller as they unveil how to use Nearbound events to supercharge revenue.

📅 Happenings

Today, 2 PM ET – HubSpot is hosting "The Co-Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot).
June 29, 1 PM ET - Nearbound: Supercharge Revenue With Partner-led Events – Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event-Led-Growth to the next level.
July 12, 12 PM ET – What is Account Mapping? Join David Herzog, Senior Worldwide Go-to-Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping.