Nearbound Trends for 2024
Nearbound Weekend 01/27: Finally Explaining The Difference: Nearbound VS. Partnerships
Nearbound Ops: Leveraging Nearbound Data and Operations to Optimize Revenue
Nearbound Daily #588: 💰 High Versus Low ROI Partnering
Nearbound Daily #567: How Partner Pros Can Help Marketing Close the Content Gap
Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue
Nearbound Daily #552: Good Morning, Ecosystem ☀️
Nearbound Daily #547: 6 Ways AI Can Help You Keep Up
Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem
Nearbound Daily #542: 🤐 Nelson Wang's Tested Method For Presenting to CxOs
Nearbound Daily #540: $54 Billion In Revenue Analyzed 😱
Nearbound Daily #539: Your Secret Weapon 🤐
Nearbound Daily #530: What's the Big Deal with Nearbound Sales?
Nearbound Daily #519: A Sneak Peek Into The FIRST Ever Nearbound Book
Nearbound Daily #492: 3 Tips to Make Nearbound Work Internally
Nearbound Daily #483: The Art of Permissionless Partnering
Nearbound Daily #482: Your Path to Chief Partner Officer?!
Nearbound Daily #473: How To Do Integrations Right
Nearbound Daily #478: How Splash got 3x pipeline from events
Nearbound Daily #480: Unleash the Power of Your Ecosystem
Nearbound Daily #479: Pigment's Kobe Bryant Approach to Partnerships 🏀
Nearbound Daily #464: Pitch nearbound on easy-mode 🎮
Nearbound Daily #463: ⚡ Dave Gerhardt's nearbound marketing strategy
Nearbound Daily #461: The CRO: B2B's master code breaker 🕵️
Nearbound Daily #457: How this HubSpot partner taps into intel at scale 🏗️
Nearbound Daily #456: Why the outreach memo matters
Nearbound Daily #444: Nearbounders, mount up! 🤠
Nearbound Daily #455: Why "happy" customers aren't enough 👀
Nearbound Daily #451: How Databox builds faster, with higher margins 📈
Nearbound Daily #442: From spooky to inspiring 👻
Nearbound Daily #429: Weaving a nearbound fabric 🌐
Nearbound Daily #423: Siri, play "Wide Awake" by Katy Perry 🎶
Nearbound Daily #132: The first giver wins
Nearbound Daily #107: Help partners solve problems
Nearbound Daily #087: You've got to find the right fit
Nearbound Daily #080: Master the 4 stages of partnerships
Nearbound Daily #086: Partnerships takes a bit of string theory
Nearbound Daily #074: A one pager won't cut it
Nearbound Daily #062: Partner program Y1 = foundation, Y2 = victory
Nearbound Daily #050: Trust is the new data
Nearbound Daily #054: Crack the code
Nearbound Daily #042: Ask the Right Questions
Nearbound Daily #040: Play the Long Game
Nearbound Daily #039: Focus on What Matters
Nearbound Daily #035: An Excuse to Get Wild
Nearbound Daily #031: Partnerships Start with the Customer
Nearbound Daily #027: Don't hold back
Nearbound Daily #021: Will AI takeover partnerships?
Nearbound Daily #011: The promised land
Monetize Your Tech Partnerships in 2023 with The Digital Bridge GoToEco Referral Flywheel
Meet your new partnerships mentor
Kind Folks Finish First: An Anthem For A New Era of Business
Introducing the Partnering Reference Architecture
Influence is the New Inbound
In the Face of Recession Pain, Partnerships Are the Answer
Howdy Partners #20: Partner Certifications
Howdy Partners #2 - Why You Need (Or Don't Need) A Partner Program
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story
How to communicate effectively with your customer success team about partnerships
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
How to land your next strategic partnership and build your reputation in the market
How to Get Your Partners’ Teams Using Nearbound
Harnessing the Power of Partner Led Sales with Lisa Lawson of SaaSy Sales
GoToEco for Sales
Google No Longer King: We've Entered the "Who Economy"
From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year
Ford and Tesla Shock the World with a Supercharged Partnership
Exclusive: In Revenue Capital Announces Launch on Nearbound Podcast Podcast
First-Giver Advantage
ELG Insider Daily #634: Amplify MEDDIC with ELG
ELG Insider Daily #633: The Ecosystem-Led Growth is coming from inside the house
Driving Partner Activation with ABM
ELG Insider Daily #615: Give Your Sales Team Ecosystem Intelligence
EcoOps and Scaling Partner Ecosystems
Connecting your CRM to The Partnerverse
Collision 2023 – Authenticity Is More Important Than AI
Building a Nearbound Strategy at the Nearbound Summit
Become a World-Class Partner Ecosystem Leader - Todd Hussey of SEBS
Bitly Bets Big On Partnerships With New VP of Partnerships Kevin Raheja
B2B Ecosystem Collaboration with Hubspot's Scott Brinker
A model to guide you to partnership success
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
3 Steps to Ensure Partnerships Outperforms Outbound Sales
The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
It’s Time for the Other CEO: Chief Ecosystem Officer
How Bombora discovered hidden pipeline and closed $100K in 2 months with Crossbeam
Build Affective and Cognitive Trust to Bond With Your Remote Team. Here’s How.
7 Questions to Ask Before Starting a B2B Partnership Program
Sales Leadership Pathway 4: 3 Tips for Starting
Sales Leadership Pathway 3: Cross-functional Alignment
Sales Leadership Pathway 2: Seller Adoption
Sales Leadership Pathway 1: Why This Matters To My Sales Org
How Crossbeam’s Ecosystem Revenue Platform Empowers Channel Teams
Leveraging
Technology for Success
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue
The Problem is Access
The Nearbound Mindset: Part One

Nearbound Daily #105: It's not about the funnel

by
Multiple Contributors
SHARE THIS

The sales funnel is broken and everyone knows it.

by
Multiple Contributors
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

We’re hosting a Nearbound party today! 🎉

No biggie, we’re just about to rewrite B2B history with today’s massive announcement 😲.

 

And we want to do it LIVE. Together. With you.

 

At 1 PM EDT, Isaac Morehouse, Jared Fuller, and Justin Zimmerman will drop the news.

 

And you’re not going to want to miss it.

 

We’ll give out prizes and rewards to those who join us.

 

Don’t miss us today at 1 PM EDT.

 

REGISTER HERE.

 

Sales needs a new approach

Three of the top salespeople I know, Scott Leese, Jared Robins, and Jill Rowley, are talking about how the sales funnel is broken.

 

What does that tell you? 🤔

 

Your funnel is f*cked.

 

Inbound and outbound strategies aren’t working.

 

It’s time to build a Nearbound motion.

 

Start making connections.

 

Get intros.

 

Gain intel.

 

Build influence.

 

Your funnel is broken, and it isn’t getting better in the next 12 months.

 

It’s time for a Nearbound approach.

 

Everything goes through the ecosystem

 

Everything we do is driven through our ecosystem. That’s our primary go—to—market strategy." — James Hodgkinson

 

On the PartnerUp Podcast 117, James Hodgkinson talks about the Nearbound tools and methods he’s using to grow his business.

 

Using a Nearbound approach is the next opportunity for his business to level up.

 

Direct sales are no longer working like they used to.

 

People are overwhelmed with information.

 

You need to leverage the people and businesses your customers already know and trust.

 

The ultimate partnership episode

 

 

Last week on Friends with Benefits, THE power partner couple Jay McBain and Michelle Ragusa-McBain joined Sam and Jason to talk about everything relationships.

 

This one was SO FUN.

 

It’s one partner couple talking to another partner couple.

 

You’re going to love getting to know the McBains!

 

Here’s what they discussed:

 

👯 How to build purpose—driven relationships in a digital world

 

🎯 How to gain trust at the point of influence

 

🔎 How to narrow your focus when setting goals

 

📅 Happenings

  • TODAY – July 12, 12 PM ET — In the next Nearbound at Work session, Logan Lyles will tell you how to leverage the Who Economy and Nearbound as he guides you through the last two phases of marketing together: Activation and Iteration.
  • TODAY – July 12, 12 PM ET — What is Account Mapping? Join David Herzog, Senior Worldwide Go—to—Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping. 

 

Quote of the Day

There’s no need to go through the struggle from the very beginning. Talk to folks that have managed that type of partnership learning from their experience, what’s worked & what hasn’t worked. It really lets you have an upper hand in starting fresh. —Alyshah Walji, Director of Partnerships at Vividly on Howdy Partners

 

🤝 Help a partner fix their funnel, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.

 

 

You’ll also be interested in these