Get laser-focused on solving problems
Successful partnerships don’t just address every problem, but rather, they are laser—focused on solving significant, meaningful issues.
Partnerships are not to be taken lightly — they consume time, resources, and effort.
They require negotiation, integration, collaborative marketing, and often extensive onboarding and enablement.
If a partnership is centered around resolving minor issues, the return on investment may simply not justify the expended resources.
Furthermore, the distraction could take away focus from the initiatives that truly matter.
So next time you assess a new partner (or even an existing one!), ask yourself,
How much of an impact does this collaboration truly have on the success of our company and our customers?”
Thanks for contributing to this section of the PhD, Rob Rebholz.
GTM through community
Here’s an oldie, but a goodie. Kathleen Booth joined PartnerUp 91 to talk about the importance of go—to—market through community.
Here are 4 takeaways from the episode:
- Build a community before you even have a product (the "Rand Fishkin model").
- Start a membership. A membership model brings a sense of belonging which can create passionate and long-term customers.
- Form a long-term partnership with an established community, which may turn into an acquisition.
- Buy an already established community.
Don’t just show up. Give.
Simon Sinek reminds us: "Don’t hold back. Show up with a giver’s heart."
Give first. Help before you ask.
The first giver advantage is one of the PartnerHacker Principles.
Simon Sinek shares how people are drawn to those who give first.
Image of the Day
Thanks for the image, Allan Adler.
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