Find out how you can help

"We’ll make you more money" is not good enough.

To win, your pitch needs to dig into the partner’s funnel:

Awareness /

Acquisition /

Activation /

Retention /

Revenue /

Which stage can you help with?

Your job as a partnerships leader is to understand your partner’s business like your own.

Thanks for contributing to this section of the PhD, Franz—Josef Schrepf.

Turn your employees into evangelists

Ryan Musselman joined the Marketing Together podcast to talk about the importance of unleashing the untapped potential in your employees.

By getting your employees to advocate for your company on social media, you work with internal evangelists to share content that’s more trusted because it comes from people (not a faceless company logo).

The Nearbound Sales Blueprint is here

STOP playing sales on hard mode in 2023.

Get the blueprint every GTM team has been dying for.

--> Outbound, alone, is playing the game on hard mode.

--> Partnerships, silo’d from sales, is playing the game on hard mode.

And nobody has time for that in 2023. We want the answers to the test.

That means the moment is here to FINALLY connect the dots.

The Nearbound Sales Blueprint is here.

You’ll never think about selling the same way again.

Download your FREE blueprint at ELG Insider.

Check out this epic video about the future of selling in B2B.

📅 Happenings

• July 26th, 2 PM ET – Mastering Power Dynamics in Negotiations — Join Janet Giesen (Principal at JetPath Consulting) and Scott Pollack as they teach effective strategies to leverage power dynamics so you can negotiate from a position of strength. 

🤝 Help a partner pro, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.