Today, we are excited to announce that we are joining forces with Reveal. This move marks a major milestone for both companies and a big step in the evolution of GTM.
Reveal made news last year when they raised a $50M Series A round led by Insight Partners and has grown the network of companies sharing data on their platform to over 8,000.
PartnerHacker was founded less than a year ago, and we’ve experienced explosive growth with our daily newsletter, articles, the publication of a best-selling book, and the largest B2B SaaS partnerships event ever – the PL[X] Summit.
The merger is a big bet on the power of conversations to evangelize the emerging partner ecosystem category known as Nearbound.
As part of the deal, Jared Fuller, Isaac Morehouse, in addition to their ongoing roles at PartnerHacker, will join the leadership team at Reveal. Jared will become the Chief Ecosystem Officer, and Isaac will lead marketing as the Chief Market Officer.
"We’re thrilled to combine Reveal’s software solution with PartnerHacker’s ability to drive conversations in the market.
This is a new era for Go-To-Market. Outbound drove how companies targeted the market. Inbound drove how companies attracted the market. Now, Nearbound drives how companies partner with the market. This decade’s winners are driving revenue together with a nearbound GTM motion, and we want to help them succeed.”
– Jared Fuller, PartnerHacker CEO and Co-Founder
The merger was announced live at the Nearbound.com event, where Reveal CEO Simon Bouchez, Jared, and Isaac were joined by industry leaders Jill Rowley, Jay McBain, Chief Analyst at Canalys, and Allan Adler, Managing Partner at Digital Bridge Partners.
When asked what prompted the deal, Simon Bouchez said:
“The shift in the market is real. Direct sales and marketing tactics are struggling, but there was no playbook for involving your partner ecosystem until now.
We are excited to bring PartnerHacker’s expertise into our team to help the industry unlock the potential of Nearbound. I truly believe it is a framework the B2B world needs for the next evolution of Go-To-Market."
Both companies will maintain independent teams, branding, databases, and activities. Nearbound.com will host a joint project to get more resources into the hands of sales, marketing, and partnership leaders on how to layer Nearbound onto their sales and marketing GTM efforts.
Our motto at PartnerHacker is "Trust is the new data." We will continue to stay true to our principles and drive conversations for the entire partner ecosystem.
The future is Nearbound, so let’s build it!
P.S. To stay up to date on all things Nearbound, sign up at Nearbound.com and get a copy of The Ultimate Guide to Driving Revenue with Nearbound Sales 100% free.
