Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Friends With Benefits #11: The Benefits of Community
Nearbound marketing: A trust-driven path in the Who Economy
Nearbound Daily #126: B2B SOS
Nearbound Podcast #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust
Nearbound Daily #124: The 80/20 principle still stands
Mindmatrix: A Deeply Human Approach to an Increasingly Complex World
Howdy Partners #45: The Journey to Partnership Success
Friends With Benefits #10: Trust Isn’t One Dimensional
Nearbound Daily #119: Don't complicate partnerships
Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace
Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners
Nearbound Daily #117: Start tracking impact
Friends With Benefits #09: Building Trust and Adding Value in the B2B Landscape
Better together–Reveal and Reachdesk
Preparing for your nearbound pitch
Nearbound Daily #116: All games get gamed
Nearbound Podcast #121: It’s Math, Not Magic — Why Partner Attach is King
Airmeet Leads the Way on Event-Led Growth via Nearbound
Nearbound Daily #113: It's about more than money
Nearbound Marketing #24: How Partners Made This Event Series More Efficient
Nearbound Daily #112: What's the difference 🤨 channel, partnerships, nearbound
3 Nearbound Use Cases You’ve Never Thought Of
Howdy Partners #44: Setting Up Your Affiliate Program for Success
Friends With Benefits #07: Divorce Avoidance: Your Guide To Healthy Partnerships
Nearbound Daily #110: It isn't rocket science
Nearbound Podcast #120: WTF Is Happening In B2B Sales Right Now?!
Nearbound Daily #109: Authentic intention, the new AI
Nearbound Daily #108: 4 questions to WOW your partners
Nearbound Marketing #23: The 4 Missing Pieces of Your Employee Evangelism Program
Howdy Partners #43: Approaching Strategic Partnerships
Friends with Benefits #35 - Beyond the Microphone: Trust, Values & Engaging Listeners in Podcasting
Nearbound ABM strategy: Winning the attention of high-value accounts
Nearbound Daily #105: It's not about the funnel
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Nearbound Podcast #119: The Power of Nearbound
Nearbound Weekend 07/08: What is nearbound?
Howdy Partners #42: Success or Sales? Making Your First Partner Hire
Friends With Benefits #06: If Henry Ford Announced The Model-T Today
Nearbound Daily #099: Nearbound FTW
Nearbound Daily #097: Start giving to new partners
Nearbound Weekend 07/01: Where do you start with partnerships?
Nearbound Marketing #21: Going-To-Market Through Community
Nearbound Daily #095: Let's demystify nearbound
Howdy Partners #41: Key Tips for Leveraging Influencers
Friends With Benefits #04: Everybody Wins If The Customer Succeeds
Nearbound Daily #094: Gain intel, intros, and influence
Nearbound Daily #093: Don't underestimate the fun factor
Nearbound Podcast #117: Channel, Nearbound, and Platform
Nearbound Daily #092: Never go solo
Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Nearbound Daily #091: Try this partnerships hack
Nearbound Weekend 06/24: The early mover advantage
Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche
Nearbound Daily #090: A path to the promised land
Howdy Partners #40: Strengthening The Foundation
Prerequisites for Monetizing B2B SaaS Tech Partnerships
Nearbound Daily #088: Make partnerships stupid simple
How to Communicate Effectively With Your Sales Team About Partnerships
Nearbound Marketing #19: The Relationship Focus Most Marketers Are Missing
Friends With Benefits #03:Think Different
Howdy Partners #4: Partner Recruitment
Nearbound Daily #083: A bigger magnet won't cut it
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Nearbound Daily #081: The promise of partnership automation
Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)
Nearbound Daily #079: Steal this nearbound partner play
Forrester Predicts Ecosystem to Replace Channel and More
Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%
Nearbound Daily #077: Buy-in guaranteed
How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success
Nearbound Weekend 06/03: The promise of partnerships
Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)
Nearbound Daily #075: Trust is the only way
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
The Partner Experience Weekly: Finding Balance as a Creator (Pivot!)
Co-Sell Orchestration: The Ultimate RevOps Solution
Nearbound Sales #17: Beat Your Company's Drum
Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact
Nearbound Daily #072: It's all about trust
Nearbound Weekend 05/27: Make better decisions
Howdy Partners #34: Realistic Priority Setting
Nearbound Daily #069: Partnerships ecosystem > your GTM strategy
The Partner Experience Weekly: How to Select an Account Mapping Solution
Nearbound Daily #068: Don't wait for permission
Nearbound Podcast #112: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies
Nearbound Daily #066: Put your money on partnerships
How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)
The what, why, and how of B2B SaaS tech partnerships: Part 1
Nearbound Daily #064: Retention is the new acquisition
Nearbound Sales #15: Get Warm Intros Every Time
The Partner Experience Weekly: Drop the CRM
Nearbound Podcast #111: The Chaos Quotient
Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)
Nearbound Daily #060: Get tribal
How to make agencies and tech partnerships work
Nearbound Sales #14: How To Earn the Right To Their Attention
The Partner Experience Weekly: Getting Started with Partner Experience
Ecosystem Content

SHI International Accelerates Enterprise Security Outcomes Through Microsoft Ecosystem Collaboration

by
Andrea Vallejo
SHARE THIS

When traditional security tooling wasn’t delivering value, SHI partnered with Microsoft to help customers operationalize AI-driven defenses — unlocking faster deployment, deeper usage, and stronger business outcomes.

by
Andrea Vallejo
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

In our recent guide to winning in the modern partner ecosystem era, we shared tactical plays for co-selling and data-driven collaboration. Here’s how SHI International, one of the world’s largest technology solutions providers, put those plays into action in 2025 — transforming how customers realize value from Microsoft-aligned security investments.

The challenge: Under-utilized security investments

By early 2025, many enterprise customers were facing a common set of challenges:

  • Dormant or underused security tooling included in existing Microsoft licensing
  • Difficulty translating AI capabilities into operational security outcomes
  • Fragmented workflows between IT, security, and governance teams
  • Skills and staffing gaps that slowed incident response and threat detection

Even though organizations had paid for advanced security features — including machine-assisted analytics and natural-language support tools — these capabilities often remained disconnected from day-to-day operations. 

SHI recognized that customers weren’t just buying technology; they needed help unlocking and operationalizing it.

The solution: A Microsoft-centric security practice focused on outcomes

In April 2025, SHI launched Stratascale, a dedicated Microsoft security practice designed to help customers unlock the full potential of the capabilities already included in their licenses — especially AI-enabled security features such as Copilot-assisted workflows and predictive analytics.

Step one: Aligning with customer reality

Rather than treating security as another add-on, SHI approached it as a business-critical mission, helping organizations:

  • Identify dormant security tools they already possess
  • Embed advanced features directly into incident response, threat hunting, and analytics processes
  • Improve cross-team collaboration between security, IT, and governance functions

This helped customers move from “tool ownership” to security outcome realization, which was the core challenge most organizations faced.

Step two: Operationalizing AI-driven security

SHI’s practice emphasized activation over acquisition, enabling customers to leverage:

  • AI-assisted natural-language workflows for faster incident response
  • Machine learning insights for proactive threat hunting
  • Integrated analytics across security domains

This made advanced security features more accessible, reducing reliance on niche skills and addressing talent shortages in security teams.

Step three: Educating and coordinating teams

SHI encouraged customers to break down silos between security, IT operations, and governance — recognizing that modern defense requires cross-functional execution. Bringing diverse teams into shared planning and operations helped accelerate adoption and improve results.

The results: Stronger security, faster value

While specific numerical results vary by customer, SHI reported consistent themes in 2025 outcomes:

  • Accelerated activation of AI-driven security tooling that had previously sat unused
  • Reduced time to value, as organizations saw real-world impact from capabilities already paid for
  • Stronger cross-team execution, especially between security and IT operations
  • Better preparedness for evolving threats, thanks to machine-assisted defense capabilities

One leader within SHI’s practice noted that these changes were not just technological — they fundamentally changed how customers think about security strategy and execution.

Lessons for the ecosystem

SHI’s work yields several transferable lessons for partners and customers alike:

1. Activation matters more than purchase: Owning advanced features isn’t enough — embedding them into workflows makes the difference.

2. AI is a tool, not a replacement: When paired with human expertise and governance, AI amplifies effectiveness — especially in security.

3. Cross-team collaboration drives adoption: Security isn’t just a “security team” problem — it’s an enterprise-wide delivery motion.

4. Align to business outcomes: Customers care about measurable impact (response times, resilience, risk reduction), not just tool deployment.

5. Use account mapping tools like Crossbeam to proactively uncover ecosystem overlap and maximize every opportunity

Modern ecosystem collaboration relies on shared visibility, alignment, and attribution — especially when multiple partners and capabilities are involved.

Platforms like Crossbeam enable partners to see overlapping opportunity areas, align co-sell motions more effectively, and attribute impact with confidence — turning ecosystem data into execution, not just insight.

Forward look: Security and ecosystem collaboration in 2026

As AI-driven capabilities continue to mature and enterprises demand faster time-to-value, ecosystem-centric execution will only grow in importance. Partners that can help customers operationalize advanced tooling — not just sell it — will lead in revenue growth, resilience outcomes, and customer loyalty.

Explore how data-driven ecosystem alignment can elevate your partner strategy.

Join other companies in the cybersecurity ecosystem in Crossbeam to win in the ecosystem era, align data, incentives, and track channel attribution. Explore how Crossbeam can help your ecosystem strategy here.

FAQ

  • How did SHI help customers unlock more value from Microsoft security tools?

By focusing on activation, SHI helped customers operationalize AI-driven security features already included in their licenses and embed them into daily workflows.

  • Why does ecosystem collaboration matter for enterprise security?

Modern security requires coordination across teams and partners. Ecosystem collaboration reduces silos and accelerates execution in complex environments.

  • How does Ecosystem Intelligence support partner-led security motions?

Ecosystem Revenue Platforms like Crossbeam provide visibility into shared accounts and impact, enabling faster alignment and clearer attribution.

You’ll also be interested in these