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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: What is Cross-Selling?
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
What Partner Ecosystem Maturity is and Why it Matters
The nearbound.com manifesto: Trust is the new data
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
2022 State of the Partner Ecosystem Report
Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
The Case for a Co-Marketing-First Approach
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Secrets to Building a High-Impact Partner Program
How to Ensure Accurate Ecosystem Data
A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach
A Primer: 3 Things to Lookout for as a Partnership Leader
Your Guide to Preparing for Your Next Partner Pitch Meeting
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
How to Guide: Partnership Alignment with Internal Stakeholders
How to measure and attribute nearbound impact
Balancing AI, automation, and the human touch in partner management in 2024
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
How to nail co-marketing events in 2024 with nearbound
How to Gain Internal Buy-in to Build New Integrations | Connector Summit 2022
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
The State of the Partner Ecosystem 2022 Webinar
Crossbeam Explains: What are System Integrators?
The Awkward Dance: Should You or Your Partner Build the Integration?
Building the Flywheel Starts with Your Partners
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Four Signs it’s Time to Expand Your API Docs
7 Tips for Co-Selling Like a Supernode
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
20+ Interview Questions for Hiring Your First Tech Partner Manager
3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team
Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
Partner Ecosystems 101
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
The Inside Track: Crossbeam Security 101 with CISO Chris Castaldo
Six Tips for Expanding Internationally Using Channel Partners
10 steps to develop a co-marketing strategy
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
Partnerships 101: What Is Co-Selling?
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
How to Communicate Effectively With Your Entire GTM Team and The C-Suite
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The Inside Track: Get to know the Crossbeam Salesforce App
The 7 Metrics That Prove the Business Impact of Your Tech Integrations
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
How Co-Selling & Co-Marketing Build Revenue
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen
The 4 Levels of Tech Ecosystem Maturity
8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less
The 5 Things to Do in Your First 90 Days as a Partnership Leader
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Nearbound Podcast #026: Building Trust in Channel Partnerships
Partnership KPIs For Marketing, Sales, Customer Success + More
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How We Foster Collaboration Remotely at Crossbeam
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
3-step strategy for partnership managers
How to Execute an Effective Nearbound Channel Strategy
Don't Try To Fit Ecosystem Partners into a Channel Hole
Nearbound Podcast #022: Build, Buy, or Partner
You Should be Account Mapping at Every Stage of the Customer Lifecycle
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
How to Learn the Partnerships Love Languages
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

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The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

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