Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
Stand Up Your Co-Sell Orchestration Playbook
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
One major lesson in building partnerships from zero to $150M+ ARR
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
nearbound.com Editorial Guidelines
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Nearbound Weekend 11/18: A BIG thank you 🙏
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Nearbound Weekend 05/20: A tectonic shift is upon us
Nearbound Weekend 04/29: Retention is the new acquisition
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

Article
|
6
 minutes
How ELG Drives Revenue: Metrics for Co-Selling Success
Read article
by
Amelia Nash

Discover how to prove the revenue impact of Ecosystem-Led Growth using metrics like partner-sourced pipeline, sales cycle acceleration, and ACV lift.

‍

Article
|
6
 minutes
Leveraging AI, automation, and ELG for better sales performance
Read article
by
First Last

Lorem ipsum

Article
|
7
 minutes
How Gong and NewEdge Turned Partnerships into Real Deals
Read article
by
First Last

Lorem ipsum

More resources

No items found.
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Sign up and subscribe to get the latest content delivered to your inbox weekly.

Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2026 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826