Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Template: Tech integrations by partner
Template: Partner tiering checklist
Template: Partner onboarding workbook template
Template: Integration questionnaire
Template: Integration announcement
Template: Co-marketing checklist
ELG Insider Daily #686: AI is a partner’s partner
Uncovering the Crossbeam Ecosystem Revenue Platform
ELG Insider Daily #685: 43% of buyers don’t want a rep…
ELG Insider Daily #683: How to put your buyer in the driver’s seat
Follow the network: Your path to market expansion
Following to Lead: How to Win Buyer-Driven Deals
ARReasons to pay for Crossbeam
ELG Insider Daily #681: The 5S framework is not just for marketing
Incentives: The Key to Activating Your Partner Ecosystem
ELG Insider Daily #680: A lush forest of opportunity
ELG Insider Daily #676: What it really means to scale
ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
5 Ways to Leverage Ecosystem Data
ELG Insider #677: In business, context is everything
What's Better Than an Open Opportunity? 1.6 Million of Them
ELG Insider #661: Step aside, spreadsheets
ELG Insider Daily #674: Help write the new GTM playbook
ELG Insider Daily #673: I just want to sell, sell, sell
ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
How to Scale Your Reselling Program
ELG Insider Daily #670: Trust the process
ELG Insider Daily #669: The foundation of a $1B partnership program
ELG Insider Daily #668: This is what great sales leaders are made of
ELG Insider Daily #667: When less is more in your partner ecosystem
Good partner managers/ bad partner managers
Good Sales Leader / Bad Sales Leader
ELG Insider Daily #666: How much power do numbers really have?
ELG Insider Daily #665: Fix your GTM problem
ELG Insider Daily #664: Meet the fresh new ELG Insider
ELG Insider Daily #663: Every GTM motion is a fact-finding mission
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
ELG Insider Daily #662: When your own GTM team is your ICP
ELG Insider Daily #660: Decode your deal
ELG Insider #658: The new high-performing seller
ELG Insider Daily #651: Use this easy account mapping win for customer retention
Maximize Your Existing Accounts: 3 Proven Ways to Boost Revenue
ELG Insider #657: Who is the MVP of your GTM motion?
ELG Insider #656: Money, money, money, must be funny
ELG Insider #655: How to develop a top skill of the best sellers
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
ELG Insider #654: What sets high-performing sales teams apart
ELG Insider #653: Curiosity killed the cat?
ELG Insider #652: Cheers to outreach success
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
How to Win with Partner Marketing
Nearbound.com is now ELG Insider!
ELG Insider Daily #650: How to boost your Ecosystem-Led Customer Success wins
ELG Insider Daily #649: ELG for and by marketers
ELG Insider Daily #648: The Google + HubSpot story
ELG Insider Daily #646: EQLs, the gifts that keep on giving
What Can B2B SaaS Companies Learn About Ecosystem-Led Growth from a Solo Entrepreneur?
ELG Insider Daily #645: Where is the AI in ELG?
ELG Insider Daily #644: Three easy ELG plays
ELG Insider Daily #642: Make the money follow you
When Sales and Partnerships Partner Up
ELG Insider Daily #640: Do not let anybody ghost you
ELG Insider Daily #639: Do not be an ordinary seller, instead do this!
ELG Insider Daily #638: The secret to customer retention
ELG Insider Daily #636: Speed up deals with this warm intro email template
ELG Insider Daily #635: How to Make the Right Noise at INBOUND
ELG Insider Daily #632: To win in sales, Always Be Collaborating
ELG Insider Daily #631: How to turn frenemies into power partners
Everything You Need to Know to Build a Reseller Program
ELG Insider Daily #630: Give your prospects the gift of time
ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
ELG Insider Daily #627: 3 tips to master co-selling with partners
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
ELG Insider Daily #626: Shorten your enterprise sales cycles by 44%
ELG Insider Daily #625: The sales vet who turned an ecosystem into a revenue machine
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
The story behind the merger: A recap from ELG Con London
ELG Insider Daily #622: To the infinity and beyond of channel partners
ELG Insider Daily #621: Focus on market trends, not just on product demand
ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
ELG Insider Daily #619: The GTM Attribution Conundrum
ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
ELG Insider Daily #618: Get the Exclusive Story of the Crossbeam x Reveal Merger
ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
ELG Insider #679: Build a revenue-driven partner ecosystem
Nearbound Podcast #168: The BIG Announcement
Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
Crossbeam Explains: Co-Selling
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces
Is Your SaaS Org an Ecosystem Business?
Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie
Nearbound Daily #610: Nelson Wang #1 Lesson Working With Resellers
Nearbound Daily #609: Five Ways To Create Nearbound Sales Champions
Nearbound Podcast #167: Building SaaS Credibility in a Skeptical World - Bobby Napiltonia
Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments
My #1 Lesson in Reseller Strategy that led to $250M+
Nearbound Daily #607: Find and Leverage Signals for Partnerships
Nearbound Weekend 06/15: The Soul of Nearbound
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

Article
|
6
 minutes
How ELG Drives Revenue: Metrics for Co-Selling Success
Read article
by
Amelia Nash

Discover how to prove the revenue impact of Ecosystem-Led Growth using metrics like partner-sourced pipeline, sales cycle acceleration, and ACV lift.

‍

Article
|
6
 minutes
Leveraging AI, automation, and ELG for better sales performance
Read article
by
First Last

Lorem ipsum

Article
|
7
 minutes
How Gong and NewEdge Turned Partnerships into Real Deals
Read article
by
First Last

Lorem ipsum

More resources

No items found.
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Sign up and subscribe to get the latest content delivered to your inbox weekly.

Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2026 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826