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The State of Sales
Nearbound Daily #426: The state of startups is grim ☠️
Nearbound Marketing #34: Building Trust in the Age of Data Overload - Dan Sanchez
Nearbound Daily #425: Mathematician or not, nearbound math is easy 🔢
Howdy Partners #52: Building a Program with No Budget or Tools
Nearbound Daily #424: Beyoncé, the platform genius? 🤔
Nearbound Podcast #131: Navigating the Changing SaaS Landscape - Alexandra Zagury
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
Nearbound Daily #421: Grow better, together 💪
Nearbound Weekend 09/30: How to use nearbound to position your company in market
Nearbound Daily #420: Sangram Vajre on the undeniable shift in GTM
Friends with Benefits #17: Relationships Over Revenue
Nearbound Daily #419: What got you here won't get you there
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Nearbound Daily #418: Study shows trust in influencers has grown
How to Be the Perfect Partner: An Agency Perspective
Nearbound Podcast #130 - Strategy and Evangelism - Jill Rowley
Nearbound Daily #417: This company killed its website
The Nearbound Summit is Near - Four Days You Don't Want to Miss
Nailing your Nearbound Sales Math
The Nearbound Mindset: Part Two
Nearbound Marketing #32: Two Ways to Drive Intros with New Partners - Sam Dunning
Nearbound Daily #415: Microsoft and Facebook +$100M alliance
Nearbound Daily #414: Build a more competitive GTM
Why Every Partnership Leader Should Care About Net Revenue Retention
Nearbound Daily #413: Rand Fishkin and nearbound
Partner Attach: The great debate
Nearbound Podcast #129: Unlocking Sales Success with a Nearbound Mindset - Matt Cameron
Nearbound Daily #411: WARNING this email contains trigger words for partner pros
Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now
Nearbound Daily #149: AI just killed SEO
Friends with Benefits #16: How to do Dreamforce Right
Welcome to Supernode
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
The State of the Partner Ecosystem 2023
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Sara Du: How I Built a Partner Program With No Experience | Supernode 2022
Sara Du: How Top Partnership Leaders Get Integrations Built 2x Faster | Supernode 2023
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Polina Marinova Pompliano: Taking Risks in Times of Uncertainty | Supernode 2023
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
Michelle Geltman: Ways to Shift Your Sales Team’s Mindset | Supernode 2023
How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022
Crossbeam explains: How Oyster grew its partner ecosystem and team in one year
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Crossbeam and Reveal are Joining Forces to Disrupt Go-To-Market Strategy As We Know It
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Bob Moore, Lindsey DeFalco, Adam Michalski, Amanda Groves: Unleashing ELG with Crossbeam: Attribution, Revenue, Education | Supernode 2023
Ben Warshaw: RevOps to the Rescue: The Secret Ingredient to Scaling Your ELG Motion | Supernode 2023
Ask Me Anything with Crossbeam Experts
Andrew Lindsay and Bob Moore: AI, The Market, & How to Thrive | Supernode 2023
Alyshah Walji: It’s Time To Develop An Ecosystem Ideal Customer Profile | Supernode 2022
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Allan Adler, Jill Rowley, Kevin Kriebel: ELG and the C-Suite | Supernode 2023
The 2023 State of the Partner Ecosystem Report
No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners
How to Buy a Partner Ecosystem Platform
4 Easy Wins: The Crossbeam Guide to Account Mapping
Whale Watching: The Inside Story of the +$100M Microsoft and Facebook Alliance
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
How to Find the Right Integration Partnerships
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Getting Partnership Reporting Right
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Celebrating Excellence: Announcing the 'Boundies Awards Winners 2023
Co-Sell Orchestration: The New Imperative for Every Partner Team
Breaking Down Silos and Getting a Seat at the Table
Bridging the Gap Between Insights to Outcomes Requires Playbooks + Training
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
Best Practices in B2B SaaS Tech Partnership Monetization Models - Part 3
Best practices for co-selling with partners using nearbound
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Nearbound Podcast #128 - Be a Beacon of Customer-Centricity
Nearbound Daily #144: Jill Rowley becomes nearbound.com Chief Evangelist
Diving Into the Co-Sell Orchestration Playbook
Howdy Partners #50: Nearbound Motions for Strategic Tech Partners
Friends With Benefits #13: Being Intentional in Work and Life
The 3 I’s of ELG in action
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
The Ultimate Partner Program Guide
The Nearbound Guide
The Nearbound Sales Blueprint
Drive Tech Partner Attribution through Productization
Nearbound Podcast #126: Having the Right Conversations with the Right People
Nearbound Marketing #29: 3 Ways to Market with Your Community Members
Howdy Partners #48: First 8 Months as a Channel Account Manager
Nearbound Daily #136: How to get intel from partners
Nearbound Podcast #125: How Partnerships Build Unshakable Brands
How to Talk to Your CEO About the Ecosystem
Nearbound Daily #133: The long way home
Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing
Friends With Benefits #12: Leading with Empathy
EcoOps Framework–Understanding the Partner Operations Big Picture
Do You Know Your Public and Private Ecosystems?
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company
Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Friends With Benefits #11: The Benefits of Community
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

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The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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