Nearbound Podcast #143 - Cracking the Nearbound Code: Secrets to Successful Nearbound Plays - Isaac Morehouse and Will Taylor
Nearbound Daily #471: Uncover Your Shadow Partner Program
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue
The Future of Revenue: What You Need to Know
Nearbound Daily #470: Yes, It Really Is That Easy
Nearbound Daily #469: No BS Guide to Revenue 💰
Nearbound Daily #468: Some triggering advice from Jason Lemkin 🤐
Key takeaways: The 2023 state of partner-led growth report
Nearbound Podcast #142 - The Kobe Bryant Approach to Partnerships: A Conversation with Rohan Batra
Nearbound Daily #467: Overcome partnerships negativity
Nearbound Daily #466: Ecosystem revenue times infinite 💰
Nearbound Weekend 12/02: Nearbound synergy 👩‍🔬
Howdy Partners #59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Friends with Benefits #23: The Power of Storytelling - Priya Sam
Nearbound Podcast #141 - Unleashing the Nearbound Mindset - Jared Fuller
Getting to "All In": Achieving Cross-Functional Buy-In for Your Ecosystem Strategy and Plan
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
The Future of Revenue 2023
Nearbound Daily #454: Why your GTM determines co-sell strategy 💪
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Nearbound Weekend 11/11: Good language produces results
Friends with Benefits #21: A Masterclass in Purposeful Networking - Scott Leese
Session two. Why Sales Teams Need Nearbound by Bobby Napiltonia and Jared Fuller
Session twelve. Phone a Friend: How Nearbound Social Warms Up Cold Calls by Daisy Chung, Avi Mesh, and Adam Sockel
Session three. When the Buzzword Meets the Road: Does Co-Selling Have to be So Hard? by Sam Yarborough, Stephanie Pennell, Xiaofei Zhang, and Rasheité Calhoun
Session thirteen. Beyond the Data: Henry Schuck’s Journey from Bootstrapped to Billions by Henry Schuck and Simon Bouchez
Session ten. Public Ecosystems and Private Ecosystems by Harbinder Khera, Theresa Caragol, and Kevin Linehan
Session six. Level Up Your 2024 Results: The Big Partner Bet by Judd Borakove
Session seven. Go To Network & The 3 Nearbound Sales Plays by Scott Leese
Session one. The Challenge for CROs Thinking Nearbound by Mark Roberge and Jill Rowley
Session nine. The Antidote to More: How Nearbound Rewrites the Better Together Story by Latané Conant
Session fourteen. 30 Minutes to President's Club LIVE at the Nearbound Summit by Nick Cegelski and Armand Farrokh
Session four. Operational Rigor in the Nearbound Era by Cindy Zu and Graham Younger
Session five. When Partner Attach Goes Wrong and How to Coach Your Way Out of It by Aaron McGarry and Cory Bray
Session eleven. Turning Your Company’s Network Into Pipeline by Joshua Perk
Session eight. Real Templates You Can Use to Run Nearbound Sales Today by Will Allred and Jared Fuller
Nearbound Daily #448: 👊 A never-before-seen lineup of top marketers
Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse
Session twelve. The 3 Best Event Types for Driving Revenue by Kate Hammitt and Emily Wilkes
Session thirteen. The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI by Deeksha Taneja and Yiz Segall
Session ten. How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue by Mark Kilens and Nick Bennett
Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman
Session one. The End of the Demand Waterfall bySidney Waterfall
Session nine. The Data is In: It's About 'Who' not 'How' by Vinay Bhagat
Session fourteen. LIVE Freestyle Performance by Harry Mack
Session four. People Trust People: How to Drive Pipeline with Personalities by Adam Ryan and Daniel Murray
Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer
Session eleven. What is Nearbound Social? by Logan Lyles
Session fifteen. Marketing Against the Grain LIVE at the Nearbound Summit by Kipp Bodnar and Kieran Flanagan
Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder
Session two. How Our Product Team Is Thinking About Partnerships in 2024 by Simon Bouchez
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
Session seven. An Ecosystem Strategy to Evolve from a Product to a Platform by Kenny Browne and Cody Sunkel
Session one. Unleashing the Power of Partnerships: Driving Product Innovation and Performance by Katie Landaal and Sophie Cheng
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
Session four. Partner Led Product Strategy by Bryan Williams and Ben Wright
Session four. How to Attach Partners to Customers so Everyone Wins by Jen Spencer and Rich Gardner
Session eight. Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem by Karen Ng and Kelly Sarabyn
Building Successful Partnerships with Phil McKennan from Qualtrics
Chapter 2: Nearbound Defined
Session two. GTM Unplugged: 5 Easy-to-Use Frameworks That Make GTM Simple by Sangram Vajre and Lindsay Cordell
Session twelve. The Top 10 Biggest Mistakes I See Revenue Leaders Making in 2023/2024 by Jason Lemkin
Session three. Alliances: Becoming a Number 1 App Partner as a Startup by Mike Stocker, Marc Ginsberg, and Madelyn Wing
Session ten. Play Bigger with Nearbound: A Conversation with the Best Selling Author of "Play Bigger" by Kevin Maney and Isaac Morehouse
Session six. Venture Capital Through the Nearbound Lens by Justin Gray, Josh Wagner, and Sean kester
Session nine. Collaborative Growth: Building a Fast-Growth, High Margin Business Through Partnerships by Peter Caputa
Session four. Nearbound Starts with You: Why Personal Networks are the Backbone of the 'Who' Economy by Mac Reddin
Session five. Build, Buy, or Partner: How to Navigate Strategic Growth Decisions by Laura Padilla, R.J. Filipski, and Iris Ng
Session eleven. How Far are We into the 'Decade of Ecosystems'? by Jay McBain
Nearbound Daily #445: The Summit keynote breakdown 😎
Howdy Partners #58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
Leverage AI to Build Your Partner Program
Download the PartnerHacker Handbook
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Nearbound Daily #440: All aboard the influence train 🚂
Howdy partners #56: Unleashing partner tech- Greg Portnoy
The Official 2023 ‘Boundie Award Nominees!
You've Got a Friend in Crossbeam: Tips for Finding Your Next Best Partner
The Perfect Storm: The Demise of “Growth At All Cost” & The Rise Of Ecosystem-Led Growth
Roadmap Review: See What's New and Upcoming at Crossbeam
Playbook: How Twilio 8x’d Partner-Sourced Pipeline with a Single Partner
Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
Before you build: The Crossbeam guide to launching integrations people want
Nearbound Daily #437: Be a partner-worthy company 👊
Friends with Benefits #20: The Power of Networks and Relationships - Justin Gray
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Properly Leverage a Rebrand To Expand Your Ecosystem
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
Howdy Partners #55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
Friends with Benefits #18: Scaling Partnerships - Jill Dignan
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Nearbound Daily #428: Always factor in the humanity 💞
Nearbound Podcast #132: Making Outbound and Nearbound Work Together - Leslie Venetz
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
Nearbound Daily #427: Products & platforms in the nearbound era 👨‍💻
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

Article
|
6
 minutes
How ELG Drives Revenue: Metrics for Co-Selling Success
Read article
by
Amelia Nash

Discover how to prove the revenue impact of Ecosystem-Led Growth using metrics like partner-sourced pipeline, sales cycle acceleration, and ACV lift.

Article
|
6
 minutes
Leveraging AI, automation, and ELG for better sales performance
Read article
by
First Last

Lorem ipsum

Article
|
7
 minutes
How Gong and NewEdge Turned Partnerships into Real Deals
Read article
by
First Last

Lorem ipsum

More resources

No items found.
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
From Noise to Numbers: Turning Partnerships into Real Revenue
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Let's save your deal, one intro at a time
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Following to Lead: How to Win Buyer-Driven Deals
How to Scale Your Reselling Program
Good Sales Leader / Bad Sales Leader
Everything You Need to Know to Build a Reseller Program
Crossbeam Explains: Co-Selling
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Speed Up Deals with this Warm Intro Email Template
The Future of Revenue: What You Need to Know
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
The 15+ Questions That Accelerate Co-Selling
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Harness Your Sales Reps as Channel Managers
The Big Bet: Why 23% of Companies are All In on Co-Selling
A Career in Partnerships Could Help You Make More Money Faster
The Four Main Sales Pain Points From 2022 and How To Beat Them
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
4 Parts of the Sales Cycle Where Partnerships Can Help
The Secret to a Successful Second Sales Call: Involving a Partner
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
SaaS Reseller Partnerships: What they Are & How They Work
Partnerships 101: What is Cross-Selling?
7 Tips for Co-Selling Like a Supernode
Partnerships 101: What Is Co-Selling?
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Your Slack Connect Channels: Now Powered by Crossbeam
You Should Train Your Sales Team to be Tech Stack Experts
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Want to Meet Quota? Befriend Your Partner Team
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
How We Use Partner Data to Drive Conversions and Product-Led Growth
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
3 Steps to Ensure Partnerships Outperforms Outbound Sales
It’s Time for the Other CEO: Chief Ecosystem Officer