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Article
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180
 minutes
Nearbound Daily #467: Overcome partnerships negativity
Article
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3
 minutes
Nearbound Daily #466: Ecosystem revenue times infinite 💰
Article
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1
 minutes
Nearbound Weekend 12/02: Nearbound synergy 👩‍🔬
Video
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30
 minutes
Howdy Partners #59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
Video
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54
 minutes
Friends with Benefits #23: The Power of Storytelling - Priya Sam
Video
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44
 minutes
Nearbound Podcast #141 - Unleashing the Nearbound Mindset - Jared Fuller
Article
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4
 minutes
Getting to "All In": Achieving Cross-Functional Buy-In for Your Ecosystem Strategy and Plan
Video
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44
 minutes
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
Article
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5
 minutes
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
eBook
The Future of Revenue 2023
Article
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2
 minutes
Nearbound Daily #454: Why your GTM determines co-sell strategy 💪
Article
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3
 minutes
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
Article
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5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Article
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2
 minutes
Nearbound Weekend 11/11: Good language produces results
Video
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59
 minutes
Friends with Benefits #21: A Masterclass in Purposeful Networking - Scott Leese
Video
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26
 minutes
Session two. Why Sales Teams Need Nearbound by Bobby Napiltonia and Jared Fuller
Video
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25
 minutes
Session twelve. Phone a Friend: How Nearbound Social Warms Up Cold Calls by Daisy Chung, Avi Mesh, and Adam Sockel
Video
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28
 minutes
Session three. When the Buzzword Meets the Road: Does Co-Selling Have to be So Hard? by Sam Yarborough, Stephanie Pennell, Xiaofei Zhang, and Rasheité Calhoun
Video
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28
 minutes
Session thirteen. Beyond the Data: Henry Schuck’s Journey from Bootstrapped to Billions by Henry Schuck and Simon Bouchez
Video
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26
 minutes
Session ten. Public Ecosystems and Private Ecosystems by Harbinder Khera, Theresa Caragol, and Kevin Linehan
Video
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28
 minutes
Session six. Level Up Your 2024 Results: The Big Partner Bet by Judd Borakove
Video
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27
 minutes
Session seven. Go To Network & The 3 Nearbound Sales Plays by Scott Leese
Video
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26
 minutes
Session one. The Challenge for CROs Thinking Nearbound by Mark Roberge and Jill Rowley
Video
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22
 minutes
Session nine. The Antidote to More: How Nearbound Rewrites the Better Together Story by Latané Conant
Video
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32
 minutes
Session fourteen. 30 Minutes to President's Club LIVE at the Nearbound Summit by Nick Cegelski and Armand Farrokh
Video
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25
 minutes
Session four. Operational Rigor in the Nearbound Era by Cindy Zu and Graham Younger
Video
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27
 minutes
Session five. When Partner Attach Goes Wrong and How to Coach Your Way Out of It by Aaron McGarry and Cory Bray
Video
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25
 minutes
Session eleven. Turning Your Company’s Network Into Pipeline by Joshua Perk
Video
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38
 minutes
Session eight. Real Templates You Can Use to Run Nearbound Sales Today by Will Allred and Jared Fuller
Article
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3
 minutes
Nearbound Daily #448: 👊 A never-before-seen lineup of top marketers
Video
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26
 minutes
Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse
Video
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27
 minutes
Session twelve. The 3 Best Event Types for Driving Revenue by Kate Hammitt and Emily Wilkes
Video
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26
 minutes
Session thirteen. The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI by Deeksha Taneja and Yiz Segall
Video
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26
 minutes
Session ten. How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue by Mark Kilens and Nick Bennett
Video
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26
 minutes
Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman
Video
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30
 minutes
Session one. The End of the Demand Waterfall bySidney Waterfall
Video
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28
 minutes
Session nine. The Data is In: It's About 'Who' not 'How' by Vinay Bhagat
Video
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20
 minutes
Session fourteen. LIVE Freestyle Performance by Harry Mack
Video
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26
 minutes
Session four. People Trust People: How to Drive Pipeline with Personalities by Adam Ryan and Daniel Murray
Video
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27
 minutes
Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer
Video
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30
 minutes
Session eleven. What is Nearbound Social? by Logan Lyles
Video
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44
 minutes
Session fifteen. Marketing Against the Grain LIVE at the Nearbound Summit by Kipp Bodnar and Kieran Flanagan
Video
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4
 minutes
Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder
Video
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27
 minutes
Session two. How Our Product Team Is Thinking About Partnerships in 2024 by Simon Bouchez
Video
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29
 minutes
Session two. Bringing Champions Into Your Nearbound GTM by Jeff Reekers
Video
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30
 minutes
Session three. Empty Platform Promises: Delivering on 1+1 = 3 by Chris Trudeau and Russell Dwyer
Video
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28
 minutes
Session seven. An Ecosystem Strategy to Evolve from a Product to a Platform by Kenny Browne and Cody Sunkel
Video
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27
 minutes
Session one. Unleashing the Power of Partnerships: Driving Product Innovation and Performance by Katie Landaal and Sophie Cheng
Video
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28
 minutes
Session one. You Work for the Customer: Remembering the 'Why' of Partnerships by Jill Rowley and Jared Fuller
Video
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31
 minutes
Session four. Partner Led Product Strategy by Bryan Williams and Ben Wright
Video
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26
 minutes
Session four. How to Attach Partners to Customers so Everyone Wins by Jen Spencer and Rich Gardner
Video
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27
 minutes
Session eight. Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem by Karen Ng and Kelly Sarabyn
Video
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32
 minutes
Building Successful Partnerships with Phil McKennan from Qualtrics
eBook
Chapter 2: Nearbound Defined
Video
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27
 minutes
Session two. GTM Unplugged: 5 Easy-to-Use Frameworks That Make GTM Simple by Sangram Vajre and Lindsay Cordell
Video
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27
 minutes
Session twelve. The Top 10 Biggest Mistakes I See Revenue Leaders Making in 2023/2024 by Jason Lemkin
Video
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31
 minutes
Session three. Alliances: Becoming a Number 1 App Partner as a Startup by Mike Stocker, Marc Ginsberg, and Madelyn Wing
Video
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28
 minutes
Session ten. Play Bigger with Nearbound: A Conversation with the Best Selling Author of "Play Bigger" by Kevin Maney and Isaac Morehouse
Video
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30
 minutes
Session six. Venture Capital Through the Nearbound Lens by Justin Gray, Josh Wagner, and Sean kester
Video
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31
 minutes
Session nine. Collaborative Growth: Building a Fast-Growth, High Margin Business Through Partnerships by Peter Caputa
Video
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23
 minutes
Session four. Nearbound Starts with You: Why Personal Networks are the Backbone of the 'Who' Economy by Mac Reddin
Video
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25
 minutes
Session five. Build, Buy, or Partner: How to Navigate Strategic Growth Decisions by Laura Padilla, R.J. Filipski, and Iris Ng
Video
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28
 minutes
Session eleven. How Far are We into the 'Decade of Ecosystems'? by Jay McBain
Article
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3
 minutes
Nearbound Daily #445: The Summit keynote breakdown 😎
Video
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29
 minutes
Howdy Partners #58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
Article
|
3
 minutes
Leverage AI to Build Your Partner Program
eBook
Download the PartnerHacker Handbook
Article
|
3
 minutes
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Article
|
5
 minutes
Nearbound Daily #440: All aboard the influence train 🚂
Video
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23
 minutes
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Article
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3
 minutes
The Official 2023 ‘Boundie Award Nominees!
Video
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18
 minutes
You've Got a Friend in Crossbeam: Tips for Finding Your Next Best Partner
Video
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22
 minutes
The Perfect Storm: The Demise of “Growth At All Cost” & The Rise Of Ecosystem-Led Growth
Video
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23
 minutes
Roadmap Review: See What's New and Upcoming at Crossbeam
Video
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25
 minutes
Playbook: How Twilio 8x’d Partner-Sourced Pipeline with a Single Partner
Video
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19
 minutes
Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Article
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19
 minutes
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Article
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19
 minutes
Attn Ex-Salespeople: Here Are Four Ways to Change From a Sales to Partnerships Mindset
eBook
Before you build: The Crossbeam guide to launching integrations people want
Article
|
3
 minutes
Nearbound Daily #437: Be a partner-worthy company 👊
Video
|
60
 minutes
Friends with Benefits #20: The Power of Networks and Relationships - Justin Gray
Article
|
12
 minutes
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Article
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4
 minutes
How to Properly Leverage a Rebrand To Expand Your Ecosystem
Video
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44
 minutes
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
Video
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40
 minutes
Howdy Partners #55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
Video
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67
 minutes
Friends with Benefits #18: Scaling Partnerships - Jill Dignan
Article
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5
 minutes
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Article
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4
 minutes
Nearbound Daily #428: Always factor in the humanity 💞
Video
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51
 minutes
Nearbound Podcast #132: Making Outbound and Nearbound Work Together - Leslie Venetz
eBook
The Future of Revenue Preliminary Findings | Crossbeam x Pavilion
Article
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3
 minutes
Nearbound Daily #427: Products & platforms in the nearbound era 👨‍💻
Article
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12
 minutes
The State of Sales
Article
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4
 minutes
Nearbound Daily #426: The state of startups is grim ☠️
Video
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35
 minutes
Nearbound Marketing #34: Building Trust in the Age of Data Overload - Dan Sanchez
Article
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2
 minutes
Nearbound Daily #425: Mathematician or not, nearbound math is easy 🔢
Video
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27
 minutes
Howdy Partners #52: Building a Program with No Budget or Tools
Article
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2
 minutes
Nearbound Daily #424: Beyoncé, the platform genius? 🤔
Video
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45
 minutes
Nearbound Podcast #131: Navigating the Changing SaaS Landscape - Alexandra Zagury
Article
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4
 minutes
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
Article
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3
 minutes
Nearbound Daily #421: Grow better, together 💪
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

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Learn how sales leaders can turn their ecosystem into a growth engine. Insights from Erin Bates, Crossbeam’s CRO, on operationalizing Ecosystem-Led Growth through daily sales actions, Ecosystem Intelligence, and coaching.

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How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
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Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
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How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
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Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
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Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
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Let's save your deal, one intro at a time
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New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
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Following to Lead: How to Win Buyer-Driven Deals
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Everything You Need to Know to Build a Reseller Program
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Crossbeam Explains: Co-Selling
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The Future of Revenue: What You Need to Know
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With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
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Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
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It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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