Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Video
|
33
 minutes
Howdy Partners #66: Pipeline Paradigms: Unveiling Event Marketing Mastery - Justin Zimmerman
Video
|
3
 minutes
Good, Great, & Goals: Redesigning Ecosystem-Led Companies for Today and Tomorrow
Video
|
6
 minutes
How Do Partnerships Impact Higher Win Rates
Video
|
47
 minutes
Friends with Benefits #32: Building a Partnership Program from Scratch with Rasheité Calhoun
Article
|
2
 minutes
Nearbound Daily #524: The Psychology of Partnering
Article
|
5
 minutes
Nearbound Daily #523: How to Layer Partners Into Co-Marketing
Article
|
7
 minutes
How Services Partners Make Ecosystem Clusters Super Sticky
Video
|
42
 minutes
Nearbound Podcast #151: Sales Shift - Navigating the Evolving Playbook with Mark Bedard
Article
|
3
 minutes
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Article
|
3
 minutes
How Gong Wins by Surrounding Customers with Partners
Article
|
5
 minutes
The Nearbound Book is live!
Article
|
4
 minutes
Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot
Article
|
6
 minutes
How to Engage Your Partners: The Critical Step Between Recruiting & Revenue
Article
|
4
 minutes
Nearbound Daily #517: Use This Framework to Disqualify Partners
Article
|
4
 minutes
Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily
Article
|
3
 minutes
Nearbound Weekend 02/10: Relationships and Revenue
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Article
|
4
 minutes
Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue
Video
|
53
 minutes
Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies
Article
|
5
 minutes
Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars
Article
|
3
 minutes
How To Win Budget For Partner Tech
Article
|
4
 minutes
How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program
Video
|
29
 minutes
Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld
Article
|
2
 minutes
Nearbound Daily #513: How Agencies Want You To Partner With Them
Article
|
3
 minutes
Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting
Article
|
3
 minutes
A sneak peek at the state of the partner ecosystem in 2023
Video
|
44
 minutes
Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal
Article
|
2
 minutes
Solving the biggest challenge: Starting with the right partners
Article
|
3
 minutes
Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos
Video
|
50
 minutes
Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts
Video
|
0
 minutes
Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023
Article
|
3
 minutes
Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot
Article
|
3
 minutes
Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries
Video
|
45
 minutes
Friends with Benefits #30: Passionate about Partnership Enablement
Article
|
3
 minutes
Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice
Article
|
3
 minutes
Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty
Article
|
3
 minutes
Nearbound Daily #507: Unlocking Intelligence With Partners & AI
Article
|
1
 minutes
Integrations as a Growth Lever
Article
|
3
 minutes
Nearbound Daily #506: Good Partner Managers Don't Do These Things
Article
|
4
 minutes
Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams
Video
|
59
 minutes
Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing
Article
|
4
 minutes
Nearbound Daily #504: Use the Value Chain To Determine Your IPP
Article
|
4
 minutes
Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business
Article
|
3
 minutes
Nearbound Daily #503: How to Earn a Partnerships Mentor
Article
|
1
 minutes
The partner recruitment deck you can use today
Article
|
3
 minutes
Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier
Article
|
3
 minutes
Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat
Article
|
4
 minutes
Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy
Video
|
43
 minutes
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Article
|
3
 minutes
Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts
Article
|
4
 minutes
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
Article
|
2
 minutes
Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales
Article
|
3
 minutes
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
Article
|
4
 minutes
Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities
Article
|
3
 minutes
Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls
Article
|
9
 minutes
An open letter to partnerships, from sales
Article
|
4
 minutes
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
Article
|
5
 minutes
An Outside-In GoToMarket = GoToEco
Article
|
4
 minutes
Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole
Video
|
31
 minutes
Howdy Partners #64 - Unlocking Success in Channel Partnerships - Rob Sale
Video
|
59
 minutes
Friends with Benefits #28 - Creating the Life You Want: Morgan J. Ingram's Guide to Breaking Through the Noise
Article
|
4
 minutes
Nearbound Daily #494: How to Bridge the Gap With Your Sellers
Article
|
5
 minutes
Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech
Video
|
5
 minutes
Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022
Article
|
2
 minutes
Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024
Article
|
3
 minutes
Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing
Video
|
50
 minutes
Nearbound Podcast #146 - From the Vault: Navigating the Partner Ecosystem - Norma Watenpaugh
Article
|
3
 minutes
Nearbound Daily #487: Complete Guide to Nearbound Product in 2024
Article
|
5
 minutes
Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024
Article
|
2
 minutes
Nearbound Weekend 12/30: Partner Pros are Sculpting History
Article
|
4
 minutes
Nearbound Daily #485: How Zapier Scales Partner Success
Video
|
43
 minutes
Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld
Article
|
4
 minutes
Nearbound Daily #484: Enhance Your 2024 Events Strategy
Article
|
8
 minutes
5 Ways to Align Customer Success Teams with Your Nearbound Strategy
Video
|
46
 minutes
Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia
Video
|
5
 minutes
Building in an Ecosystem: Why Hapily is Shipping Products Entirely on HubSpot by Scott Brinker and Connor Jeffers
Article
|
2
 minutes
Nearbound Daily #481: 'Twas the Night Before a Partner Deal
Article
|
3
 minutes
Nearbound Weekend 12/23: It's a wonderful partner pro life
Video
|
30
 minutes
Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
Video
|
58
 minutes
Friends with Benefits #27 - Building Trust and Adding Value in Partnership Programs - Bryan Williams
Article
|
10
 minutes
The nearbound email template hub
Video
|
48
 minutes
Nearbound Podcast #144 - The rise of the chief partner officer - Asher Mathew
Article
|
2
 minutes
Nearbound #477: Don't Get Blinded By The Shine 😵
Article
|
3
 minutes
Nearbound Daily #476: How to Find the Right Rumble 👂
Article
|
5
 minutes
Nearbound Weekend 12/16: Do We Have A New Funnel? 🎀
Article
|
2
 minutes
Nearbound Daily #475: Co-sell, Co-keep, Co-grow
Video
|
54
 minutes
Howdy Partners #61: How Partnerships Can Drive Customer Advocacy - Will Taylor
Video
|
9
 minutes
How to Measure Partnerships ROI
Article
|
4
 minutes
Nearbound Daily #474: Nearbound, Allbound, Glory-bound 🙌
Video
|
49
 minutes
Friends with Benefits #25 - Building Exceptional Relationships - Matt Quirie
Video
|
10
 minutes
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Video
|
55
 minutes
Nearbound Podcast #143 - Cracking the Nearbound Code: Secrets to Successful Nearbound Plays - Isaac Morehouse and Will Taylor
Article
|
3
 minutes
Nearbound Daily #471: Uncover Your Shadow Partner Program
Article
|
5
 minutes
Nearbound Weekend 12/09: Fruit Ninja Influencer Drives 600k in Revenue
Video
|
57
 minutes
The Future of Revenue: What You Need to Know
Article
|
2
 minutes
Nearbound Daily #470: Yes, It Really Is That Easy
Article
|
4
 minutes
Nearbound Daily #469: No BS Guide to Revenue 💰
Article
|
3
 minutes
Nearbound Daily #468: Some triggering advice from Jason Lemkin 🤐
Article
|
10
 minutes
Key takeaways: The 2023 state of partner-led growth report
Video
|
44
 minutes
Nearbound Podcast #142 - The Kobe Bryant Approach to Partnerships: A Conversation with Rohan Batra
Ecosystem-Led Sales: Deals and Revenue

Actionable tips and playbooks for sales pros, inspired by monthly data. Includes expert insights and success stories on topics like co-selling, qualifying leads, and more.

Don’t miss these

Article
|
7
 minutes
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Read article
by
Erin Bates

Learn how sales leaders can turn their ecosystem into a growth engine. Insights from Erin Bates, Crossbeam’s CRO, on operationalizing Ecosystem-Led Growth through daily sales actions, Ecosystem Intelligence, and coaching.

‍

Article
|
7
 minutes
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
Read article
by
First Last

Lorem ipsum

Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
7
 minutes
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Article
|
7
 minutes
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
Article
|
7
 minutes
From Noise to Numbers: Turning Partnerships into Real Revenue
Article
|
7
 minutes
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Article
|
6
 minutes
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
Article
|
7
 minutes
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
Article
|
7
 minutes
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Article
|
6
 minutes
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Article
|
7
 minutes
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
Article
|
6
 minutes
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
Article
|
6
 minutes
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
Article
|
6
 minutes
Let's save your deal, one intro at a time
Article
|
4
 minutes
New Data: Involving Partners in Deals Increases Win Rate for Nearly Every Ecosystem Size and Type
Article
|
4
 minutes
Following to Lead: How to Win Buyer-Driven Deals
Article
|
4
 minutes
How to Scale Your Reselling Program
Article
|
3
 minutes
Good Sales Leader / Bad Sales Leader
Article
|
8
 minutes
Everything You Need to Know to Build a Reseller Program
Video
|
2
 minutes
Crossbeam Explains: Co-Selling
Article
|
9
 minutes
How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals
Article
|
3
 minutes
How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own
Article
|
1
 minutes
Speed Up Deals with this Warm Intro Email Template
Video
|
57
 minutes
The Future of Revenue: What You Need to Know
Article
|
5
 minutes
With ELG, Your Sales Team Needs Fewer Opportunities to Hit Quota
Article
|
5
 minutes
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023
Article
|
3
 minutes
Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Article
|
19
 minutes
Capture Every Dollar: Strategies to Optimize Partner-Influenced Revenue
Article
|
12
 minutes
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Video
|
37
 minutes
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Video
|
21
 minutes
The 15+ Questions That Accelerate Co-Selling
Video
|
2
 minutes
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Article
|
29
 minutes
Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%
Article
|
2
 minutes
Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same
Article
|
15
 minutes
Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell
Article
|
6
 minutes
Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
Article
|
4
 minutes
Harness Your Sales Reps as Channel Managers
Article
|
6
 minutes
The Big Bet: Why 23% of Companies are All In on Co-Selling
Article
|
8
 minutes
A Career in Partnerships Could Help You Make More Money Faster
Article
|
7
 minutes
The Four Main Sales Pain Points From 2022 and How To Beat Them
Article
|
10
 minutes
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
Article
|
5
 minutes
4 Parts of the Sales Cycle Where Partnerships Can Help
Article
|
4
 minutes
The Secret to a Successful Second Sales Call: Involving a Partner
Article
|
5
 minutes
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Article
|
5
 minutes
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
Article
|
11
 minutes
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Article
|
8
 minutes
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
Article
|
6
 minutes
SaaS Reseller Partnerships: What they Are & How They Work
Article
|
7
 minutes
Partnerships 101: What is Cross-Selling?
Article
|
9
 minutes
7 Tips for Co-Selling Like a Supernode
Article
|
6
 minutes
Partnerships 101: What Is Co-Selling?
Article
|
7
 minutes
8 Times Sales Reps Won the Deal by Co-Selling With Partners
Article
|
9
 minutes
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
Article
|
7
 minutes
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
Article
|
6
 minutes
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Article
|
13
 minutes
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
Article
|
12
 minutes
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
Article
|
5
 minutes
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
Article
|
11
 minutes
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Article
|
1
 minutes
Your Slack Connect Channels: Now Powered by Crossbeam
Article
|
6
 minutes
You Should Train Your Sales Team to be Tech Stack Experts
Article
|
7
 minutes
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
Article
|
2
 minutes
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Article
|
5
 minutes
Want to Meet Quota? Befriend Your Partner Team
Article
|
7
 minutes
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
Article
|
5
 minutes
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Article
|
8
 minutes
How We Use Partner Data to Drive Conversions and Product-Led Growth
Article
|
7
 minutes
How to Make Your First Co-selling Motion a Success: SugarCRM’s Step-by-Step Guide
Article
|
6
 minutes
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
Article
|
7
 minutes
3 Steps to Ensure Partnerships Outperforms Outbound Sales
Article
|
9
 minutes
It’s Time for the Other CEO: Chief Ecosystem Officer

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access