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What Data Should I Feed My AI Outbound Agent?
Why AI Outbound Feels Generic and What's Actually Missing
Generating Net-New Pipeline with Ecosystem Intelligence
How Palo Alto Networks Rebuilt Its Partner GTM Around Platform Outcomes — and What It Means for Co-Sell
The 2026 Playbook for Partnering with Palo Alto Networks: From Cortex Marketplace to Co-Sell Pipeline
Palo Alto Networks' NextWave Overhaul Signals a New Era for Security Ecosystem Partners in 2026
What's New at Crossbeam: From Ecosystem Data to Ecosystem Action
How to Personalize AI Outbound — The 2026 Complete Guide
How I Crossbeam AI
How ServiceNow Rebuilt Its Partner GTM with Ecosystem Intelligence — and Cut Through the Noise
The 2026 Playbook for Partnering with ServiceNow: From AI Agent Listings to Co-Sell Pipeline
ServiceNow's Partner Program Overhaul Signals a New Era for AI-First Ecosystem Players in 2026
From Overlaps to Outcomes: Turning Ecosystem Data into Pipeline, Faster
The 2026 playbook for technology partners in the Fortinet ecosystem
Fortinet's Security Fabric reaches 3,000 integrations: What it means for technology partners in 2026
When endpoint meets firewall: Inside the CrowdStrike-Fortinet partnership that rewrote the co-sell playbook
Designing Channel Compensation and Incentive Models That Drive Real Channel Performance
Introducing Lists: A New Way to Work Your Ecosystem
How ELG Drives Revenue: Metrics for Co-Selling Success
Channel 101: What Is a PRM and Should I Use One?
From Insight to Action: Activating Crossbeam Data Across Your Stack
Leveraging AI, automation, and ELG for better sales performance
What’s New at Crossbeam: Turning Ecosystem Complexity into Clarity
How Gong and NewEdge Turned Partnerships into Real Deals
Inside Be-Cloud’s Microsoft Ecosystem Playbook
SHI International Accelerates Enterprise Security Outcomes Through Microsoft Ecosystem Collaboration
SHI International Ecosystem Updates Signal Shift for Partners in 2026
How Partners Can Accelerate Growth and Impact in the SHI International Ecosystem in 2026
How Be-Cloud Reached €60M ARR Inside the Microsoft Ecosystem
The 2026 Sales Leader Playbook for Ecosystem-Led Growth
Adobe Ecosystem Updates Signal Shift for Partners in 2026
PwC Accelerates Enterprise Digital Transformation Through Adobe Ecosystem Collaboration
How Adobe Ecosystem Partners Can Drive Co-Sell Wins and Incentives in 2026
Atlassian’s Playbook for Multi-Partner Selling in the AI Era
Workday's AI Agent Partner Strategy: A 2026 Channel Transformation
How Workday's Partner-First Shift Accelerated $600M in New ACV: An Ecosystem Case Study
How Workday Partners Can Accelerate Ecosystem Revenue in 2026
Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
Preparing for Your ELG Pitch
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
Inside the Ecosystem Era: Jay McBain on AI, Channels, Marketplaces, and the Road to 2026
How CrowdStrike's Ecosystem Partners Can Accelerate Growth and Profits in 2026
CrowdStrike's Updates Drive 2026 Channel Strategy
CrowdStrike Accelerates Ecosystem Revenue by 22% Through AI-Powered Partner Collaboration
How to Co-Sell with AI and Automation
How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Building AI-driven GTM on second-party, partner data
Welcome session
The Future of Ecosystem AI
Ecosystem-Led Channel Panel discussion
Crossbeam AI in Action: From Signal to Close
Crossbeam Hot Ones with Jay McBain
How to Win in 2026 with Multi-Partner Sales
From Overlap to Revenue: Turning Solution + Tech Partnerships into Sales Wins
The Sales Leader’s Playbook for Ecosystem-Led Growth
The grand finale: ELG Story Awards
How Netskope Operationalizes Ecosystem Data in their Sales Motion
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Turning Channel Potential Into Revenue Reality
From Noise to Numbers: Turning Partnerships into Real Revenue
AI at Crossbeam: Building a Data Team for your AI Agents
AI Go-To-Market: An Ecosystem-Fueled Playbook
Accelerating Deals at Stripe with Crossbeam Deal Navigator
Ideal Reseller Profile (IRP): A Step-by-Step Guide to Choosing the Right Channel Partners
Accelerating Deals at Stripe with Crossbeam Deal Navigator
How to Use Crossbeam, Gong, Chili Piper, and LeadiQ to Close Deals Faster
Ring the Gong - Episode 2: Closing the Gap from Lead to Close With LeadIQ and Chili Piper
Mastering Channel Partner Management
AI and Automation for Partnership Success
How Aircall Turned a Stagnant Partnership with HubSpot into a High-Performance Co-Selling Motion
How Crossbeam Is Building for the Future of AI-driven GTM: A Roadmap Sneak Peek
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
From Pitch to Program: Winning Internal Buy-In for Channel Success
The Anatomy of a Channel Reseller Program
What Is a Reseller Program? A Modern Guide for GTM Leaders
Build a Modern AI Sales Tech Stack
The 2x2 Matrix of AI Data
AI at Crossbeam
Build a Smarter Sales Playbook: Powered by Ecosystem Data
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Introducing Deal Navigator and the Performance Dashboard
What's new in Crossbeam: elevate your GTM strategy
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
ELG Attribution in Crossbeam: Measuring What Matters
What's New in Crossbeam: Streamlined Ecosystem Insights
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
Key Takeaways from the 2025 Future of Revenue Report and How to Action Them
How CoPort Launched Their PLM Platform with the Help of ELG
Accelerate innovation and market reach: Why data sharing is a game-changer for ISVs
The 2025 Future of Revenue Report
Nearbound Marketing 2023
November 7, 2023
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26
 minutes

‍

Session two. Nearbound Surround: How to Reach Buyers in the 'Who' Economy by Isaac Morehouse

by
Isaac Morehouse
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Good marketers are already doing it. But what, exactly, is "it"? Let's break down Nearbound Marketing.

by
Isaac Morehouse
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