Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
14
 minutes
Crawl, walk, run: The co-marketing framework that will keep you sane
Article
|
10
 minutes
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Article
|
9
 minutes
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Article
|
8
 minutes
Your SaaS Partnership Has Stalled. Now What?
Article
|
2
 minutes
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
Article
|
2
 minutes
4 Leadership Lessons We Learned at Our First Happy Hour
Article
|
5
 minutes
Okay, So It’s a Down Market. Now What?
eBook
2020 State of the Partner Ecosystem Report
Article
|
7
 minutes
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Article
|
15
 minutes
Partnerships 101: How to Launch a Tech Partnership Program
Article
|
6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
Article
|
5
 minutes
There are 270+ job titles in partnerships. Why?
Article
|
5
 minutes
My $2.6 Billion Ecosystem Fail
Article
|
3
 minutes
Your Brain on Story
Article
|
2
 minutes
Why Identifying Ideal Partners is Key for Partner Program Success
Article
|
3
 minutes
When to Hire Your First Partnerships or BD Leader
Article
|
2
 minutes
What's in a Vibe?
Article
|
5
 minutes
Want to Meet Quota? Befriend Your Partner Team
Article
|
8
 minutes
Using Nearbound Data to Expand Into New Markets
Article
|
6
 minutes
Turning Online Events Into a Business Machine
Article
|
7
 minutes
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
Article
|
3
 minutes
The Three Pillars of Partnership Success
Article
|
1
 minutes
The PartnerHacker Handbook
Article
|
9
 minutes
The Partner Experience Weekly: Partner Experience is Shifting
Article
|
9
 minutes
The Partner Experience Weekly: My Dream State - Partner Tech
Article
|
5
 minutes
The Next Bestselling GTM Book Has Arrived
Article
|
8
 minutes
The Nearbound Marketing Blueprint: Key Plays
Article
|
1
 minutes
The Crawl, Walk, Run Strategy
Article
|
11
 minutes
The Case for Investing in Partner Operations
Article
|
5
 minutes
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Article
|
8
 minutes
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Article
|
9
 minutes
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Article
|
5
 minutes
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Article
|
6
 minutes
Sunday Stories: Empowering Agencies to Sell SaaS
Article
|
2
 minutes
Stand Up Your Co-Sell Orchestration Playbook
Article
|
9
 minutes
Sales Leadership and Partner Enablement: Part 2
Article
|
9
 minutes
Partnerships and Contracts: How to Navigate the Legal Jungle
Article
|
2
 minutes
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
Article
|
2
 minutes
One major lesson in building partnerships from zero to $150M+ ARR
Article
|
10
 minutes
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
Article
|
6
 minutes
nearbound.com Editorial Guidelines
Article
|
2
 minutes
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Article
|
1
 minutes
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Article
|
1
 minutes
Nearbound Weekend 11/18: A BIG thank you 🙏
Article
|
2
 minutes
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Article
|
3
 minutes
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Article
|
2
 minutes
Nearbound Weekend 05/20: A tectonic shift is upon us
Article
|
1
 minutes
Nearbound Weekend 04/29: Retention is the new acquisition
Article
|
3
 minutes
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Article
|
7
 minutes
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Article
|
3
 minutes
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Article
|
2
 minutes
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
Article
|
7
 minutes
Nearbound Trends for 2024
Article
|
3
 minutes
Nearbound Weekend 01/27: Finally Explaining The Difference: Nearbound VS. Partnerships
Article
|
14
 minutes
Nearbound Ops: Leveraging Nearbound Data and Operations to Optimize Revenue
Article
|
3
 minutes
Nearbound Daily #588: 💰 High Versus Low ROI Partnering
Article
|
6
 minutes
Nearbound Daily #567: How Partner Pros Can Help Marketing Close the Content Gap
Article
|
4
 minutes
Nearbound Daily #558: How Apollo's Affiliate Program Saw A 576% Jump In Revenue
Article
|
6
 minutes
Nearbound Daily #552: Good Morning, Ecosystem ☀️
Article
|
5
 minutes
Nearbound Daily #547: 6 Ways AI Can Help You Keep Up
Article
|
4
 minutes
Nearbound Daily #551: Why Workday Is Expanding Its Partner Ecosystem
Article
|
3
 minutes
Nearbound Daily #542: 🤐 Nelson Wang's Tested Method For Presenting to CxOs
Article
|
4
 minutes
Nearbound Daily #540: $54 Billion In Revenue Analyzed 😱
Article
|
5
 minutes
Nearbound Daily #539: Your Secret Weapon 🤐
Article
|
5
 minutes
Nearbound Daily #530: What's the Big Deal with Nearbound Sales?
Article
|
3
 minutes
Nearbound Daily #519: A Sneak Peek Into The FIRST Ever Nearbound Book
Article
|
4
 minutes
Nearbound Daily #492: 3 Tips to Make Nearbound Work Internally
Article
|
4
 minutes
Nearbound Daily #483: The Art of Permissionless Partnering
Article
|
3
 minutes
Nearbound Daily #482: Your Path to Chief Partner Officer?!
Article
|
3
 minutes
Nearbound Daily #473: How To Do Integrations Right
Article
|
4
 minutes
Nearbound Daily #478: How Splash got 3x pipeline from events
Article
|
2
 minutes
Nearbound Daily #480: Unleash the Power of Your Ecosystem
Article
|
3
 minutes
Nearbound Daily #479: Pigment's Kobe Bryant Approach to Partnerships 🏀
Article
|
3
 minutes
Nearbound Daily #464: Pitch nearbound on easy-mode 🎮
Article
|
3
 minutes
Nearbound Daily #463: ⚡ Dave Gerhardt's nearbound marketing strategy
Article
|
3
 minutes
Nearbound Daily #461: The CRO: B2B's master code breaker 🕵️
Article
|
2
 minutes
Nearbound Daily #457: How this HubSpot partner taps into intel at scale 🏗️
Article
|
2
 minutes
Nearbound Daily #456: Why the outreach memo matters
Article
|
3
 minutes
Nearbound Daily #444: Nearbounders, mount up! 🤠
Article
|
3
 minutes
Nearbound Daily #455: Why "happy" customers aren't enough 👀
Article
|
3
 minutes
Nearbound Daily #451: How Databox builds faster, with higher margins 📈
Article
|
4
 minutes
Nearbound Daily #442: From spooky to inspiring 👻
Article
|
2
 minutes
Nearbound Daily #429: Weaving a nearbound fabric 🌐
Article
|
3
 minutes
Nearbound Daily #423: Siri, play "Wide Awake" by Katy Perry 🎶
Article
|
1
 minutes
Nearbound Daily #132: The first giver wins
Article
|
1
 minutes
Nearbound Daily #107: Help partners solve problems
Article
|
3
 minutes
Nearbound Daily #087: You've got to find the right fit
Article
|
3
 minutes
Nearbound Daily #080: Master the 4 stages of partnerships
Article
|
2
 minutes
Nearbound Daily #086: Partnerships takes a bit of string theory
Article
|
2
 minutes
Nearbound Daily #074: A one pager won't cut it
Article
|
2
 minutes
Nearbound Daily #062: Partner program Y1 = foundation, Y2 = victory
Article
|
2
 minutes
Nearbound Daily #050: Trust is the new data
Article
|
3
 minutes
Nearbound Daily #054: Crack the code
Article
|
3
 minutes
Nearbound Daily #042: Ask the Right Questions
Article
|
4
 minutes
Nearbound Daily #040: Play the Long Game
Article
|
4
 minutes
Nearbound Daily #039: Focus on What Matters
Article
|
2
 minutes
Nearbound Daily #035: An Excuse to Get Wild
Article
|
4
 minutes
Nearbound Daily #031: Partnerships Start with the Customer
Article
|
3
 minutes
Nearbound Daily #027: Don't hold back
Article
|
2
 minutes
Nearbound Daily #021: Will AI takeover partnerships?
ELG Channel

Dive into the ELG tactics and stories leaders can use today to drive more revenue faster through the channel.

Don’t miss these

Article
|
5
 minutes
Mastering Channel Partner Management
Read article
by
Juan Jose Castiblanques

Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.

Article
|
7
 minutes
From Pitch to Program: Winning Internal Buy-In for Channel Success
Read article
by
First Last

Lorem ipsum

Article
|
10
 minutes
The Anatomy of a Channel Reseller Program
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
5
 minutes
What Is a Reseller Program? A Modern Guide for GTM Leaders
Article
|
6
 minutes
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Article
|
6
 minutes
How Suppeco Built their Reseller Program with WeTransact, Crossbeam, and ELG

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826