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Article
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8
 minutes
Partnerships 101: What Is a PRM and Should I Use One?
Article
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7
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Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
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36
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Partner Ecosystems 101
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1
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Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
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11
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How Typeform Improved Their Revenue by 40% with ELG and PLG
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7
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9
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6
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43
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The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen
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37
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12
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31
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11
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6
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42
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Nearbound Podcast #026: Building Trust in Channel Partnerships
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12
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Partnership KPIs For Marketing, Sales, Customer Success + More
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44
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12
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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13
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15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
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23
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How We Foster Collaboration Remotely at Crossbeam
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7
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21 Partnerships People You Should Follow on LinkedIn
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10
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
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12
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How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
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12
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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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7
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How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
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7
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3-step strategy for partnership managers
Video
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5
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How to Execute an Effective Nearbound Channel Strategy
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10
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Don't Try To Fit Ecosystem Partners into a Channel Hole
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61
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Nearbound Podcast #022: Build, Buy, or Partner
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9
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You Should be Account Mapping at Every Stage of the Customer Lifecycle
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5
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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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7
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How to Learn the Partnerships Love Languages
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5
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How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
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11
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The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
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7
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Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
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11
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The Most Common Partnership KPIs (According to Company Size and Maturity)
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State of the Partner Ecosystem 2021
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1
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Your Slack Connect Channels: Now Powered by Crossbeam
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2
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26
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Democratize Partner Insights with Crossbeam’s Chrome Extension
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The Partner Playbook
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4
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10 Facts You Oughta Know if You Work in B2B Partnerships
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9
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20 Integrations and Chrome Extensions for Partner Managers
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21
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An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
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11
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9
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Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
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12
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We Mapped the Career Paths of 6 Women in Partnerships
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10
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Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
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5
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How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
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9
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WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
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45
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4
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Nine Micro Co-Marketing Motions for Warming Up a Partnership
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6
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ELG and the revenue team: How to break down silos so every GTM function wins
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4
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Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
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6
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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12
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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7
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Standout Traits for a Great Partner Case Study (with Examples)
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5
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The Seven Filters You Need for Your Agency Partner Directory
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5
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Growth Hack: Where to Find your First Partner
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8
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The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
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2
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ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
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4
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Your Partnerships Team Should Report to Marketing
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7
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The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Video
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9
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Friends With Benefits #8: Good Things Come to Good People
Article
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5
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Get Off the Partner Enablement Treadmill
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9
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How alliances can leverage their channel partners to go to market with their integrated solution
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4
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The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Video
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53
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Nearbound Podcast #010: Creating Categories and Partner Ecosystems
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6
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You Should Train Your Sales Team to be Tech Stack Experts
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3
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Your Product-First Partnerships Team Should Report Directly to the CEO
Video
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7
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How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Article
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4
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
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7
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Your Partnerships Team Should Report to Sales (At First)
Video
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49
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Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
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44
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Nearbound Podcast #001: Landing your first Sumo
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50
 minutes
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Article
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10
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Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
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7
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AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
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27
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The 12 Best Partnership and Business Development Podcasts (So Far)
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33
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Monetize Your Technology Partnerships With These 8 Tactics
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13
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Source, Decide, Execute: Your Framework For a Successful Partner Program
Video
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38
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4 Easy Account Mapping Wins
Video
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3
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Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
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