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Confessions of an ISV: How to Be a Good Channel Partner

Sales Leadership and Partner Enablement: Part 3

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Reflections on 'The Age of Connected Work'

Is ELG Right For Me? Find Out With the ELG Readiness Matrix

Sales Leadership and Partner Enablement: Part 1

The growing importance of partner attach across the buying cycle

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Crossbeam Product Drop Webinar: New Features Worth Buzzing About

How to Become the Beyoncé of Your Ecosystem

Nearbound Podcast #057: What Your Agency Partners Won't Tell You

How to be a customer-obsessed partner manager

Six Tips for Strengthening the Bond Between Your CSMs and Partners

SAS Gets IPO Ready via Partnerships

Nearbound Podcast #055: The Partner Manager Playbook — Managing the Front Lines

Partnerships 101: What Is Partner Marketing

Partnership Secrets: Enable Sales Teams and Hit Revenue Goals

SaaS Reseller Partnerships: What they Are & How They Work

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Partnerships 101: What is Cross-Selling?

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

What Partner Ecosystem Maturity is and Why it Matters

The nearbound.com manifesto: Trust is the new data

How RingCentral Built an Internal Culture of Partnerships

It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

The Beginner’s Guide to SaaS Tech Partnerships

Everything You Ever Wanted to Know About Channel Partnerships

Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief

Navigating Partnership Ecosystems: Channel, Tech, and Strategic

Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?

How to Build Your Agency Partner’s Reputation While Protecting Your Own

2022 State of the Partner Ecosystem Report

Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

The Case for a Co-Marketing-First Approach

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

Does Partnerships Have a Boredom Problem?

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

Secrets to Building a High-Impact Partner Program

How to Ensure Accurate Ecosystem Data

A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach

A Primer: 3 Things to Lookout for as a Partnership Leader

Your Guide to Preparing for Your Next Partner Pitch Meeting

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

How to Guide: Partnership Alignment with Internal Stakeholders

How to measure and attribute nearbound impact

Balancing AI, automation, and the human touch in partner management in 2024

Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API

The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

You Have Dormant Partners. Here’s How to Get Their Interest

How to nail co-marketing events in 2024 with nearbound

How to Gain Internal Buy-in to Build New Integrations | Connector Summit 2022

Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations

The State of the Partner Ecosystem 2022 Webinar

Crossbeam Explains: What are System Integrators?

The Awkward Dance: Should You or Your Partner Build the Integration?

Building the Flywheel Starts with Your Partners

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

Four Signs it’s Time to Expand Your API Docs

7 Tips for Co-Selling Like a Supernode

Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering

Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions

20+ Interview Questions for Hiring Your First Tech Partner Manager

3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team

Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging

Partner Ecosystems 101

Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

The Inside Track: Crossbeam Security 101 with CISO Chris Castaldo

Six Tips for Expanding Internationally Using Channel Partners

10 steps to develop a co-marketing strategy

How Typeform Went from 30 Integrations to 100+ in Just One Year

How Typeform Improved Their Revenue by 40% with ELG and PLG

Partnerships 101: What Is Co-Selling?

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

How to Communicate Effectively With Your Entire GTM Team and The C-Suite

Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?

The Inside Track: Get to know the Crossbeam Salesforce App

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

8 Times Sales Reps Won the Deal by Co-Selling With Partners

6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

How Co-Selling & Co-Marketing Build Revenue

How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership

The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen

The 4 Levels of Tech Ecosystem Maturity

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows

Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less

The 5 Things to Do in Your First 90 Days as a Partnership Leader

Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam

Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process

8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T

Nearbound Podcast #026: Building Trust in Channel Partnerships

Partnership KPIs For Marketing, Sales, Customer Success + More

No More Silos: 4 New Ways to Use Partner Data

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