Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
Stand Up Your Co-Sell Orchestration Playbook
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
One major lesson in building partnerships from zero to $150M+ ARR
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
nearbound.com Editorial Guidelines
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Nearbound Weekend 11/18: A BIG thank you 🙏
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Nearbound Weekend 05/20: A tectonic shift is upon us
Nearbound Weekend 04/29: Retention is the new acquisition
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

Don’t miss these

Article
|
8
 minutes
Preparing for Your ELG Pitch
Read article
by
Amelia Nash

How to tailor your Ecosystem-Led Growth pitch for revenue, ops, channel, and product teams, and scale partner-driven revenue with trust.

‍

Article
|
 minutes
The Ecosystem Era: Why the ELG Summit 2025 Will Define the Future of GTM
Read article
by
First Last

Lorem ipsum

Article
|
6
 minutes
How to Use Gong for Partnerships
Read article
by
First Last

Lorem ipsum

More resources

No items found.
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
5 Ways to Leverage Your Partner’s Influence and Trust
5 Ways to Leverage Ecosystem Data
What's Better Than an Open Opportunity? 1.6 Million of Them
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Why Every Partnership Leader Should Care About Net Revenue Retention
The State of the Partner Ecosystem 2023
The 2023 State of the Partner Ecosystem Report
4 Easy Wins: The Crossbeam Guide to Account Mapping
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Women in SaaS Partnerships Are (Probably) Underpaid
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Your 2023 Interview Kit For Landing Your Next Partnerships Role
5 Reasons to Attend Supernode 2023
Partnerships 101: What Is Ecosystem-Led Growth?
IRL Partnerships and Ecosystem Conferences to Attend in 2023
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
18 Partnerships People You Should Follow On LinkedIn In 2022
Every Stat We Have That Proves The Value Of Partnerships
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Everything You Should Know About Launching a Startup Partner Program
The Era of Second-Party Data is Here. Are You Ready?
Crossbeam Explains: The Three Partnership Types
Everything You Didn't Know You Could Do With Partner Data
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Confessions of an ISV: How to Be a Good Channel Partner
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
A Primer: 3 Things to Lookout for as a Partnership Leader
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
Crossbeam Explains: What are System Integrators?
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
20+ Interview Questions for Hiring Your First Tech Partner Manager
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The 5 Things to Do in Your First 90 Days as a Partnership Leader
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
We Mapped the Career Paths of 6 Women in Partnerships
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Your B2B SaaS Partner Page Checklist (with 50 Examples)
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
4 Easy Account Mapping Wins
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Sign up and subscribe to get the latest content delivered to your inbox weekly.

Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2026 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826