Ecosystem-Led Growth

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Nearbound Weekend 03/02: Standing on the Shoulders of Giants

Nearbound Daily #529: How Versus Who

Nearbound Daily #528: Stop trying to force the market

Nearbound Daily #527: The Nearbound Book is LIVE!

Nearbound Daily #526: You're the Guide to Your Customer's Promised Land

How Hatch boosted its close rate by 24% by incentivizing its partner’s account managers

Nearbound Weekend 02/24: When Reality Strikes

Nearbound Daily #525: What is my strategy?

Nearbound Podcast #153: The Evolution of Business in the Decade of Ecosystems with Jay McBain

Howdy Partners #66: Pipeline Paradigms: Unveiling Event Marketing Mastery - Justin Zimmerman

Good, Great, & Goals: Redesigning Ecosystem-Led Companies for Today and Tomorrow

How Do Partnerships Impact Higher Win Rates

Friends with Benefits #32: Building a Partnership Program from Scratch with Rasheité Calhoun

Nearbound Daily #524: The Psychology of Partnering

Nearbound Daily #523: How to Layer Partners Into Co-Marketing

How Services Partners Make Ecosystem Clusters Super Sticky

Nearbound Podcast #151: Sales Shift - Navigating the Evolving Playbook with Mark Bedard

How Gong x Chili Piper’s Pipeline-Acceleration Partnership Fuels Their Customers’ Sales — and Their Own

How Gong Wins by Surrounding Customers with Partners

The Nearbound Book is live!

Nearbound Daily #518: How Jared Fuller Won a Sumo Alliance with HubSpot

How to Engage Your Partners: The Critical Step Between Recruiting & Revenue

Nearbound Daily #517: Use This Framework to Disqualify Partners

Nearbound Daily #516: How Dan O'Leary and the Box Team Use Nearbound Daily

Nearbound Weekend 02/10: Relationships and Revenue

Speed Up Deals with this Warm Intro Email Template

Nearbound Daily #515: Help Your Sellers Tap Into Nearbound Revenue

Friends with Benefits #31: Mark Kilens on the Power of People-First Go-to-Market Strategies

Nearbound Daily #514: Step-By-Step Play for Running Multi-Partner Webinars

How To Win Budget For Partner Tech

How Amir Karmali Resurrected 40 Partners to Rebuild Marketcircle’s Partnerships Program

Howdy Partners #65: Founder-Led Partnering: Using Video, for Video Partnerships - Bethany Stachenfeld

Nearbound Daily #513: How Agencies Want You To Partner With Them

Nearbound Daily #512: 3 Nearbound Plays for Personalized Gifting

A sneak peek at the state of the partner ecosystem in 2023

Nearbound Podcast #150: Navigating the Post-SaaS Landscape - Insights with Nate Roybal

Solving the biggest challenge: Starting with the right partners

Nearbound Daily #511: How Negar Nikaeein Manages Partnership Chaos

Nearbound Podcast #148: Unpacking the Challenges and Strategies of Partner Programs: Insights from Industry Experts

Blake Williams: How to Start Co-Selling Faster: Minimum Viable Partnerships (MVP) | Supernode 2023

Nearbound Weekend 02/03: A Partner Person's Most Detrimental BlindSpot

Nearbound Daily #510: Matt Dornfeld's Step-by-Step Guide for Building Partnership Executive Summaries

Friends with Benefits #30: Passionate about Partnership Enablement

Nearbound Daily #509: Jessie Shipman's Partner Enablement Advice

Nearbound Daily #508: The Simplest Success Equation + A New Partnerships Job Oppty

Nearbound Daily #507: Unlocking Intelligence With Partners & AI

Integrations as a Growth Lever

Nearbound Daily #506: Good Partner Managers Don't Do These Things

Nearbound Daily #505: Use this Checklist When You Roll Out Partnerships to Your Sales Teams

Friends with Benefits #29: Jay Baer on the Importance of Creativity and Innovation in B2B Marketing

Nearbound Daily #504: Use the Value Chain To Determine Your IPP

Giving-to-Give vs Waiting-to-Get: the DNA of Partner Ecosystems and the Future of Business

Nearbound Daily #503: How to Earn a Partnerships Mentor

The partner recruitment deck you can use today

Nearbound Daily #502: 6 Questions That'll Make Stakeholder Alignment Easier

Nearbound Daily #501: Steal this Marketo Play: Simplify, Focus, Repeat

Nearbound Weekend 01/20: How to Apply "Atomic Habits" to Your Partner Strategy

Crossbeam Product Drop: How to turn your ecosystem data into dollars

Nearbound Daily #500: How to Avoid Legal Hold-ups With Partner Contracts

Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles

Nearbound Daily #498: Simon Bouchez's Open Letter to Partnerships from Sales

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

Nearbound Daily #497: Use These Questions To Uncover Nearbound Marketing Opportunities

Nearbound Daily #496: Avoid 2 Common Buy-In Pitfalls

An open letter to partnerships, from sales

How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org

An Outside-In GoToMarket = GoToEco

Nearbound Daily #495: How To Take Ecosystem Partners Out of A Channel Hole

Howdy Partners #64 - Unlocking Success in Channel Partnerships - Rob Sale

Friends with Benefits #28 - Creating the Life You Want: Morgan J. Ingram's Guide to Breaking Through the Noise

Nearbound Daily #494: How to Bridge the Gap With Your Sellers

Nearbound Daily #493: Step-By-Step Guide to Winning Budget for Partner Tech

Barbara Treviño: Empower Your Go-To-Market Teams With Partner Data | Supernode 2022

Nearbound Weekend 01/06: 3 Trends I'm Watching in 2024

Nearbound Daily #488: Your 2024 Guide to Nearbound Marketing

Nearbound Podcast #146 - From the Vault: Navigating the Partner Ecosystem - Norma Watenpaugh

Nearbound Daily #487: Complete Guide to Nearbound Product in 2024

Nearbound Daily #486: Nearbound GTM — Everything You Need To Know For 2024

Nearbound Weekend 12/30: Partner Pros are Sculpting History

Nearbound Daily #485: How Zapier Scales Partner Success

Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld

Nearbound Daily #484: Enhance Your 2024 Events Strategy

5 Ways to Align Customer Success Teams with Your Nearbound Strategy

Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia

Building in an Ecosystem: Why Hapily is Shipping Products Entirely on HubSpot by Scott Brinker and Connor Jeffers

Nearbound Daily #481: 'Twas the Night Before a Partner Deal

Nearbound Weekend 12/23: It's a wonderful partner pro life

Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse

Friends with Benefits #27 - Building Trust and Adding Value in Partnership Programs - Bryan Williams

The nearbound email template hub

Nearbound Podcast #144 - The rise of the chief partner officer - Asher Mathew

Nearbound #477: Don't Get Blinded By The Shine 😵

Nearbound Daily #476: How to Find the Right Rumble 👂

Nearbound Weekend 12/16: Do We Have A New Funnel? 🎀

Nearbound Daily #475: Co-sell, Co-keep, Co-grow

Howdy Partners #61: How Partnerships Can Drive Customer Advocacy - Will Taylor

How to Measure Partnerships ROI

Nearbound Daily #474: Nearbound, Allbound, Glory-bound 🙌

Friends with Benefits #25 - Building Exceptional Relationships - Matt Quirie

Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023

Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

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The Art of Partner Vetting: Finding the Right Fit for Long-Term Success

Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led

5 Ways to Leverage Your Partner’s Influence and Trust

5 Ways to Leverage Ecosystem Data

What's Better Than an Open Opportunity? 1.6 Million of Them

Ecosystem-Led Growth: The Power of Your Partner Ecosystem

The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Why Every Partnership Leader Should Care About Net Revenue Retention

The State of the Partner Ecosystem 2023

The 2023 State of the Partner Ecosystem Report

4 Easy Wins: The Crossbeam Guide to Account Mapping

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)

Women in SaaS Partnerships Are (Probably) Underpaid

The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?

Getting Started with Ecosystem-Led Growth: Your First 3 Plays

Your 2023 Interview Kit For Landing Your Next Partnerships Role

5 Reasons to Attend Supernode 2023

Partnerships 101: What Is Ecosystem-Led Growth?

IRL Partnerships and Ecosystem Conferences to Attend in 2023

3 Companies on Building Their First Partnerships Team (And Hiring From Within)

18 Partnerships People You Should Follow On LinkedIn In 2022

Every Stat We Have That Proves The Value Of Partnerships

Partnerships 101: Sandboxes (And Why You Should Consider Building One)

Everything You Should Know About Launching a Startup Partner Program

The Era of Second-Party Data is Here. Are You Ready?

Crossbeam Explains: The Three Partnership Types

Everything You Didn't Know You Could Do With Partner Data

A Hiring Manager’s Guide to Partnerships Roles and Job Titles

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of an ISV: How to Be a Good Channel Partner

Is ELG Right For Me? Find Out With the ELG Readiness Matrix

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

The Beginner’s Guide to SaaS Tech Partnerships

Everything You Ever Wanted to Know About Channel Partnerships

Navigating Partnership Ecosystems: Channel, Tech, and Strategic

Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?

How to Build Your Agency Partner’s Reputation While Protecting Your Own

Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires

Does Partnerships Have a Boredom Problem?

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

A Primer: 3 Things to Lookout for as a Partnership Leader

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

You Have Dormant Partners. Here’s How to Get Their Interest

Crossbeam Explains: What are System Integrators?

Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021

20+ Interview Questions for Hiring Your First Tech Partner Manager

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?

The 5 Things to Do in Your First 90 Days as a Partnership Leader

No More Silos: 4 New Ways to Use Partner Data

Account mapping. How to (finally) do it without giant, cumbersome spreadsheets

21 Partnerships People You Should Follow on LinkedIn

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

We Mapped the Career Paths of 6 Women in Partnerships

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Your B2B SaaS Partner Page Checklist (with 50 Examples)

The 12 Best Partnership and Business Development Podcasts (So Far)

Monetize Your Technology Partnerships With These 8 Tactics

4 Easy Account Mapping Wins

Partnerships 101: How to Launch a Tech Partnership Program

6 Questions to Answer Before Launching Your Channel Partner Program

There are 270+ job titles in partnerships. Why?

My $2.6 Billion Ecosystem Fail

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

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