Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Article
|
5
 minutes
Overcoming the Homelessness Problem in Tech Partnerships
Video
|
50
 minutes
Nearbound Podcast #072: F*ck the Funnel - The Beginning of the End, with Allan Adler
eBook
Email Service Providers
Article
|
3
 minutes
Why is GoToEcosystem Necessary for B2B SaaS, Part II
Article
|
6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
|
4
 minutes
Why is GoToEcosystem Necessary for B2B SaaS?
Article
|
10
 minutes
How Box Uses Reveal Everyday to Power Their Nearbound GTM
Video
|
45
 minutes
Nearbound Podcast #070: Xero to Hero — Building a World-Class Platform Ecosystem
Article
|
15
 minutes
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
|
2
 minutes
Strategic partnerships create competitive advantages and accelerate growth
Article
|
1
 minutes
Howdy Partners #9: Tiering Your Partnership Programs
Article
|
1
 minutes
Size Isn't Everything: How Small Programs Win Big Partners
Article
|
15
 minutes
Everything You Should Know About Launching a Startup Partner Program
Video
|
60
 minutes
Nearbound Podcast #122: Category Design and Trust
Article
|
6
 minutes
The Era of Second-Party Data is Here. Are You Ready?
Video
|
57
 minutes
Nearbound Podcast #067: Be a Gardener, not a Builder - Platforms, Ecosystems, and Complexity
Article
|
3
 minutes
Your Vision, Mission and Core Values Are Foundational to a Successful Partnership Organization
Article
|
3
 minutes
The Relationship-First Engagement Model, Part II
Article
|
8
 minutes
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
Video
|
48
 minutes
Nearbound Podcast #066: What Complex B2B Marketing Can Learn from Simple B2C Partnerships
Article
|
8
 minutes
The Community Mindset: How Building a Customer Community Empowers Partnerships
Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Article
|
5
 minutes
What Symbiotic Relationships In Nature Teach Us About Partnerships
Article
|
7
 minutes
Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
Article
|
4
 minutes
Partnership Manager or Master Politician?
Article
|
2
 minutes
Nearbound Weekend 07/02: Driving the bus
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
1
 minutes
Nearbound Daily #005: Dear reader
Article
|
13
 minutes
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Article
|
5
 minutes
How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale
Article
|
9
 minutes
Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Video
|
4
 minutes
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
Article
|
8
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
8
 minutes
Confessions of an ISV: How to Be a Good Channel Partner
Article
|
3
 minutes
Sales Leadership and Partner Enablement: Part 3
Article
|
15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
5
 minutes
Reflections on 'The Age of Connected Work'
Article
|
1
 minutes
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Article
|
4
 minutes
Sales Leadership and Partner Enablement: Part 1
Article
|
2
 minutes
The growing importance of partner attach across the buying cycle
Video
|
3
 minutes
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
Video
|
3
 minutes
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
Article
|
4
 minutes
How to Become the Beyoncé of Your Ecosystem
Video
|
51
 minutes
Nearbound Podcast #057: What Your Agency Partners Won't Tell You
Article
|
8
 minutes
How to be a customer-obsessed partner manager
Article
|
11
 minutes
Six Tips for Strengthening the Bond Between Your CSMs and Partners
Article
|
1
 minutes
SAS Gets IPO Ready via Partnerships
Video
|
45
 minutes
Nearbound Podcast #055: The Partner Manager Playbook — Managing the Front Lines
Article
|
7
 minutes
Partnerships 101: What Is Partner Marketing
Video
|
45
 minutes
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
Article
|
6
 minutes
SaaS Reseller Partnerships: What they Are & How They Work
Article
|
26
 minutes
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Article
|
7
 minutes
Partnerships 101: What is Cross-Selling?
Article
|
7
 minutes
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Article
|
8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
3
 minutes
What Partner Ecosystem Maturity is and Why it Matters
Article
|
10
 minutes
The nearbound.com manifesto: Trust is the new data
Article
|
6
 minutes
How RingCentral Built an Internal Culture of Partnerships
Article
|
11
 minutes
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
14
 minutes
The Beginner’s Guide to SaaS Tech Partnerships
Article
|
16
 minutes
Everything You Ever Wanted to Know About Channel Partnerships
Video
|
53
 minutes
Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief
Article
|
8
 minutes
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Article
|
20
 minutes
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
Article
|
7
 minutes
How to Build Your Agency Partner’s Reputation While Protecting Your Own
eBook
2022 State of the Partner Ecosystem Report
Video
|
38
 minutes
Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall
Article
|
25
 minutes
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
Article
|
5
 minutes
The Case for a Co-Marketing-First Approach
Article
|
12
 minutes
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Article
|
23
 minutes
Does Partnerships Have a Boredom Problem?
Article
|
10
 minutes
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Video
|
43
 minutes
Secrets to Building a High-Impact Partner Program
Article
|
46
 minutes
How to Ensure Accurate Ecosystem Data
Article
|
7
 minutes
A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach
Article
|
1
 minutes
A Primer: 3 Things to Lookout for as a Partnership Leader
Article
|
17
 minutes
Your Guide to Preparing for Your Next Partner Pitch Meeting
Article
|
4
 minutes
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
|
6
 minutes
How to Guide: Partnership Alignment with Internal Stakeholders
Article
|
45
 minutes
How to measure and attribute nearbound impact
Article
|
5
 minutes
Balancing AI, automation, and the human touch in partner management in 2024
Article
|
12
 minutes
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Video
|
18
 minutes
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
Article
|
5
 minutes
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Article
|
8
 minutes
You Have Dormant Partners. Here’s How to Get Their Interest
Article
|
4
 minutes
How to nail co-marketing events in 2024 with nearbound
Video
|
12
 minutes
How to Gain Internal Buy-in to Build New Integrations | Connector Summit 2022
Article
|
3
 minutes
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
Video
|
54
 minutes
The State of the Partner Ecosystem 2022 Webinar
Video
|
3
 minutes
Crossbeam Explains: What are System Integrators?
Article
|
9
 minutes
The Awkward Dance: Should You or Your Partner Build the Integration?
Article
|
16
 minutes
Building the Flywheel Starts with Your Partners
Article
|
2
 minutes
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Article
|
8
 minutes
Four Signs it’s Time to Expand Your API Docs
Article
|
9
 minutes
7 Tips for Co-Selling Like a Supernode
Video
|
48
 minutes
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
Article
|
8
 minutes
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
Article
|
14
 minutes
20+ Interview Questions for Hiring Your First Tech Partner Manager
Article
|
7
 minutes
3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team
Partnerships and Ecosystems Hub

Tips and playbooks for partnership pros on building ecosystems, partner recruitment, cross-functional enablement, and more, driven by data.

Don’t miss these

Article
|
6
 minutes
How to Use Gong for Partnerships
Read article
by
Shawnie Hamer
Article
|
5
 minutes
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
Read article
by
First Last

Lorem ipsum

Article
|
4
 minutes
Your GTM Motion Isn’t Dead — It’s Just Not Partner-Led
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
4
 minutes
5 Ways to Leverage Your Partner’s Influence and Trust
Article
|
6
 minutes
5 Ways to Leverage Ecosystem Data
Article
|
1
 minutes
What's Better Than an Open Opportunity? 1.6 Million of Them
Article
|
5
 minutes
Ecosystem-Led Growth: The Power of Your Partner Ecosystem
Article
|
2
 minutes
The 2024 ELG Index: Charting the Global Progress of Ecosystem-Led Growth in Tech
Article
|
4
 minutes
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Article
|
6
 minutes
Why Every Partnership Leader Should Care About Net Revenue Retention
Video
|
47
 minutes
The State of the Partner Ecosystem 2023
eBook
The 2023 State of the Partner Ecosystem Report
eBook
4 Easy Wins: The Crossbeam Guide to Account Mapping
Article
|
5
 minutes
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)
Article
|
3
 minutes
Women in SaaS Partnerships Are (Probably) Underpaid
Article
|
5
 minutes
The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?
Article
|
7
 minutes
Getting Started with Ecosystem-Led Growth: Your First 3 Plays
Article
|
11
 minutes
Your 2023 Interview Kit For Landing Your Next Partnerships Role
Article
|
5
 minutes
5 Reasons to Attend Supernode 2023
Article
|
12
 minutes
Partnerships 101: What Is Ecosystem-Led Growth?
Article
|
5
 minutes
IRL Partnerships and Ecosystem Conferences to Attend in 2023
Article
|
24
 minutes
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
Article
|
6
 minutes
18 Partnerships People You Should Follow On LinkedIn In 2022
Article
|
6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
|
15
 minutes
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
|
15
 minutes
Everything You Should Know About Launching a Startup Partner Program
Article
|
6
 minutes
The Era of Second-Party Data is Here. Are You Ready?
Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
13
 minutes
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Article
|
8
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
8
 minutes
Confessions of an ISV: How to Be a Good Channel Partner
Article
|
1
 minutes
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Article
|
26
 minutes
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Article
|
7
 minutes
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Article
|
14
 minutes
The Beginner’s Guide to SaaS Tech Partnerships
Article
|
16
 minutes
Everything You Ever Wanted to Know About Channel Partnerships
Article
|
8
 minutes
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Article
|
20
 minutes
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
Article
|
7
 minutes
How to Build Your Agency Partner’s Reputation While Protecting Your Own
Article
|
12
 minutes
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Article
|
23
 minutes
Does Partnerships Have a Boredom Problem?
Article
|
10
 minutes
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Article
|
1
 minutes
A Primer: 3 Things to Lookout for as a Partnership Leader
Article
|
4
 minutes
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
Article
|
12
 minutes
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
Article
|
5
 minutes
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Article
|
8
 minutes
You Have Dormant Partners. Here’s How to Get Their Interest
Video
|
3
 minutes
Crossbeam Explains: What are System Integrators?
Article
|
2
 minutes
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Article
|
14
 minutes
20+ Interview Questions for Hiring Your First Tech Partner Manager
Article
|
11
 minutes
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
Article
|
9
 minutes
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Article
|
6
 minutes
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
Article
|
11
 minutes
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
Article
|
11
 minutes
The 5 Things to Do in Your First 90 Days as a Partnership Leader
Video
|
44
 minutes
No More Silos: 4 New Ways to Use Partner Data
Article
|
12
 minutes
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
Article
|
7
 minutes
21 Partnerships People You Should Follow on LinkedIn
Article
|
10
 minutes
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
eBook
The Partner Playbook
Article
|
4
 minutes
10 Facts You Oughta Know if You Work in B2B Partnerships
Article
|
11
 minutes
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Article
|
12
 minutes
We Mapped the Career Paths of 6 Women in Partnerships
Article
|
6
 minutes
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Article
|
12
 minutes
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Article
|
4
 minutes
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Article
|
27
 minutes
The 12 Best Partnership and Business Development Podcasts (So Far)
Article
|
33
 minutes
Monetize Your Technology Partnerships With These 8 Tactics
Video
|
38
 minutes
4 Easy Account Mapping Wins
Article
|
15
 minutes
Partnerships 101: How to Launch a Tech Partnership Program
Article
|
6
 minutes
6 Questions to Answer Before Launching Your Channel Partner Program
Article
|
5
 minutes
There are 270+ job titles in partnerships. Why?
Article
|
5
 minutes
My $2.6 Billion Ecosystem Fail

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826