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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Partnerships 101: What is Cross-Selling?
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
What Partner Ecosystem Maturity is and Why it Matters
The nearbound.com manifesto: Trust is the new data
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
The Beginner’s Guide to SaaS Tech Partnerships
Everything You Ever Wanted to Know About Channel Partnerships
Nearbound Podcast #051: Day Zero Mentality - How Rob Brewster Went from Partner Chief to Company Chief
Navigating Partnership Ecosystems: Channel, Tech, and Strategic
Partnerships 101: What Is a System Integrator (SI), and Should You Partner With One?
How to Build Your Agency Partner’s Reputation While Protecting Your Own
2022 State of the Partner Ecosystem Report
Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall
25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
The Case for a Co-Marketing-First Approach
Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
Does Partnerships Have a Boredom Problem?
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
Secrets to Building a High-Impact Partner Program
How to Ensure Accurate Ecosystem Data
A recommended ecosystem AI strategy: Take an integrated rather than a top-down approach
A Primer: 3 Things to Lookout for as a Partnership Leader
Your Guide to Preparing for Your Next Partner Pitch Meeting
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
How to Guide: Partnership Alignment with Internal Stakeholders
How to measure and attribute nearbound impact
Balancing AI, automation, and the human touch in partner management in 2024
Tech Ecosystem Maturity: Scaling Your Integration Program Via Your API
The Inside Track: How to Accelerate Crossbeam Onboarding for Your Partners
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
You Have Dormant Partners. Here’s How to Get Their Interest
How to nail co-marketing events in 2024 with nearbound
How to Gain Internal Buy-in to Build New Integrations | Connector Summit 2022
Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations
The State of the Partner Ecosystem 2022 Webinar
Crossbeam Explains: What are System Integrators?
The Awkward Dance: Should You or Your Partner Build the Integration?
Building the Flywheel Starts with Your Partners
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Four Signs it’s Time to Expand Your API Docs
7 Tips for Co-Selling Like a Supernode
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
20+ Interview Questions for Hiring Your First Tech Partner Manager
3 Reasons to Get Certified in Your Partners’ Tech and Become Indispensable to Your Team
Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging
Partner Ecosystems 101
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
The Inside Track: Crossbeam Security 101 with CISO Chris Castaldo
Six Tips for Expanding Internationally Using Channel Partners
10 steps to develop a co-marketing strategy
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
Partnerships 101: What Is Co-Selling?
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
How to Communicate Effectively With Your Entire GTM Team and The C-Suite
Partnerships 101: What Is an Ecosystem and How Is It Redefining Partnerships?
The Inside Track: Get to know the Crossbeam Salesforce App
The 7 Metrics That Prove the Business Impact of Your Tech Integrations
8 Times Sales Reps Won the Deal by Co-Selling With Partners
6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)
How Co-Selling & Co-Marketing Build Revenue
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen
The 4 Levels of Tech Ecosystem Maturity
8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier
Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows
Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less
The 5 Things to Do in Your First 90 Days as a Partnership Leader
Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam
Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Nearbound Podcast #026: Building Trust in Channel Partnerships
Partnership KPIs For Marketing, Sales, Customer Success + More
No More Silos: 4 New Ways to Use Partner Data
Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
How We Foster Collaboration Remotely at Crossbeam
21 Partnerships People You Should Follow on LinkedIn
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
3-step strategy for partnership managers
How to Execute an Effective Nearbound Channel Strategy
Don't Try To Fit Ecosystem Partners into a Channel Hole
Nearbound Podcast #022: Build, Buy, or Partner
You Should be Account Mapping at Every Stage of the Customer Lifecycle
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
How to Learn the Partnerships Love Languages
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
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The Ultimate Partner Manager Library

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Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)
Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%
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Howdy Partners #34: Realistic Priority Setting
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Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)
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How to make agencies and tech partnerships work
The Partner Experience Weekly: Getting Started with Partner Experience
Transforming Informal Channel Relationships Into Strategic Alliances
Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck
Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac
Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?
Prove the Value of Your Channel Program Using 7 Critical Metrics
Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team
The Partnering Reference Architecture: Managing Your CRM
Howdy Partners #3: Ideal partner profile (IPP)
Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered
Nearbound Podcast #104: When Sales and Partnerships Partner Up
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The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan
Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org
The Partner Experience Weekly: Building CRM for Partnerships
Nearbound Marketing #3: How to Use Events to Drive Your Marketing
The Partner Experience Weekly: Salesforce List Views for Partnerships
Leveraging Nearbound Data in HubSpot
Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner
The Partner Experience Weekly: Building a Partnership App in Salesforce CRM
How to build a B2B affiliate program in seven steps
Top tips for managing a successful B2B partnership
Five Soft Skills You Need as a Partnerships Leader
Partnership Success Checklist: How to Start the Year Strong
Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue
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Building a Partnership Program That Works - with Donagh Kiernan
Size Isn't Everything: How Small Programs Win Big Partners
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The growing importance of partner attach across the buying cycle
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
How to measure and attribute nearbound impact
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
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Growth Hack: Where to Find your First Partner
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Crawl, Walk, Run Strategy
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
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