The Most Common Partnership KPIs (According to Company Size and Maturity)
State of the Partner Ecosystem 2021
Your Slack Connect Channels: Now Powered by Crossbeam
Demystifying Partnership KPIs: Know What to Measure & When
Democratize Partner Insights with Crossbeam’s Chrome Extension
The Partner Playbook
10 Facts You Oughta Know if You Work in B2B Partnerships
20 Integrations and Chrome Extensions for Partner Managers
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
We Mapped the Career Paths of 6 Women in Partnerships
Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
Nearbound Podcast #013: David and Goliath — Partnering Up With the Big CO's
Nine Micro Co-Marketing Motions for Warming Up a Partnership
ELG and the revenue team: How to break down silos so every GTM function wins
Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
30+ Integration Listing Page Examples for Designing Your Tech Marketplace
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
Standout Traits for a Great Partner Case Study (with Examples)
The Seven Filters You Need for Your Agency Partner Directory
Growth Hack: Where to Find your First Partner
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Your Partnerships Team Should Report to Marketing
The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership
Friends With Benefits #8: Good Things Come to Good People
Get Off the Partner Enablement Treadmill
How alliances can leverage their channel partners to go to market with their integrated solution
The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)
Nearbound Podcast #010: Creating Categories and Partner Ecosystems
You Should Train Your Sales Team to be Tech Stack Experts
Your Product-First Partnerships Team Should Report Directly to the CEO
How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022
Your B2B SaaS Partner Page Checklist (with 50 Examples)
Your Partnerships Team Should Report to Sales (At First)
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Nearbound Podcast #003: Building API ecosystems, Stripe & Notion
Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out
AEs are Leveraging Ecosystem-Led Sales to Close Deals 46% Faster
The 12 Best Partnership and Business Development Podcasts (So Far)
Monetize Your Technology Partnerships With These 8 Tactics
Source, Decide, Execute: Your Framework For a Successful Partner Program
4 Easy Account Mapping Wins
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Crawl, walk, run: The co-marketing framework that will keep you sane
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Partnerships 101: How to Organize and Execute An Online Event with Your Partners
Your SaaS Partnership Has Stalled. Now What?
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"
4 Leadership Lessons We Learned at Our First Happy Hour
Okay, So It’s a Down Market. Now What?
2020 State of the Partner Ecosystem Report
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Partnerships 101: How to Launch a Tech Partnership Program
6 Questions to Answer Before Launching Your Channel Partner Program
There are 270+ job titles in partnerships. Why?
My $2.6 Billion Ecosystem Fail
Your Brain on Story
Why Identifying Ideal Partners is Key for Partner Program Success
When to Hire Your First Partnerships or BD Leader
What's in a Vibe?
Want to Meet Quota? Befriend Your Partner Team
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
The Three Pillars of Partnership Success
The PartnerHacker Handbook
The Partner Experience Weekly: Partner Experience is Shifting
The Partner Experience Weekly: My Dream State - Partner Tech
The Next Bestselling GTM Book Has Arrived
The Nearbound Marketing Blueprint: Key Plays
The Crawl, Walk, Run Strategy
The Case for Investing in Partner Operations
The Anatomy of a Partnership: Partner Leads Versus Cold Leads
Sunday Stories: Trust at Scale — Bringing Influence to the B2B Journey
Target the Right Leads at the Right Time: A Recap of the Happy Customers Festival
Sunday Stories: Turning Support Request Lead into Service Partner Gold
Sunday Stories: Empowering Agencies to Sell SaaS
Stand Up Your Co-Sell Orchestration Playbook
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
PartnerHacker Merges with Reveal to Bring Nearbound to the Market
One major lesson in building partnerships from zero to $150M+ ARR
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot
nearbound.com Editorial Guidelines
Nearbound Weekend 11/25: Matthew McConaughey's nearbound advice
Nearbound Weekend 07/15: Insights from 100+ conversations with partner
Nearbound Weekend 11/18: A BIG thank you 🙏
Nearbound Weekend 06/10: Great GTM never beats a great ecosystem
Nearbound Weekend 05/25: Network Effects are Everywhere in the Nearbound Era
Nearbound Weekend 05/20: A tectonic shift is upon us
Nearbound Weekend 04/29: Retention is the new acquisition
Nearbound Weekend 05/11: What Prisoner's Dilemma Teaches Us About Partnerships
Nearbound Weekend 04/20: How Commsor Took Over LinkedIn With 1.2 Million Impressions In Less Than 48 Hours (A Masterclass In Nearbound Marketing)
Nearbound Weekend 04/15: Partner Up With A Partner Pro
Nearbound Weekend 04/08: Nearbound Isn't Just For Partner People
NU - The Ultimate Partner Manager Library

The Ultimate Partner Manager Library

Don’t miss these

Article
|
5
 minutes
How I Present Partner Strategy to CxOs & the Board for Decacorns ($10B+) and a Unicorn ($3.8B)
Read article
by
Nelson Wang

Unlock executive alignment and optimize resource allocation with a proven 3-step partner strategy presentation process.

Article
|
4
 minutes
Partnership Value Modeling
Read article
by
First Last

Lorem ipsum

Video
|
54
 minutes
Data Sharing Best Practices: How to Talk with your B2B Tech Partners
Read article
by
First Last

Lorem ipsum

More resources

No items found.
What’s an IPP—and (when) do you need one?
How to Win Hearts and Minds in Partnerships
How Do Partnerships Impact Higher Win Rates
How to Engage Your Partners: The Critical Step Between Recruiting & Revenue
How To Win Budget For Partner Tech
Solving the biggest challenge: Starting with the right partners
Howdy Partners #63 - Unveiling the playbook for GTM success - Matt Dornfeld
Nearbound Podcast #145 - From the Vault:The Art of Channel Partnerships with Bobby Napiltonia
Howdy Partners #62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
The nearbound email template hub
How to Measure Partnerships ROI
Nearbound Podcast #140- - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun
Download the PartnerHacker Handbook
Nearbound Podcast #133: Navigating Strategic Alliances - Xiaofei Zhang
The ultimate KPI smackdown: Partner-sourced vs. partner-attached
Howdy Partners #52: Building a Program with No Budget or Tools
How to Be the Perfect Partner: An Agency Perspective
Partner Attach: The great debate
Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now
Friends with Benefits #16: How to do Dreamforce Right
How to Find the Right Integration Partnerships
Getting Partnership Reporting Right
Best practices for co-selling with partners using nearbound
Diving Into the Co-Sell Orchestration Playbook
The Nearbound Guide
Nearbound Marketing #29: 3 Ways to Market with Your Community Members
Howdy Partners #48: First 8 Months as a Channel Account Manager
How to Talk to Your CEO About the Ecosystem
Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing
Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company
Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline
Friends With Benefits #11: The Benefits of Community
Nearbound marketing: A trust-driven path in the Who Economy
Howdy Partners #45: The Journey to Partnership Success
Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners
Preparing for your nearbound pitch
Nearbound Marketing #24: How Partners Made This Event Series More Efficient
3 Nearbound Use Cases You’ve Never Thought Of
Friends With Benefits #04: Everybody Wins If The Customer Succeeds
Prerequisites for Monetizing B2B SaaS Tech Partnerships
Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)
Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%
Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)
Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact
Howdy Partners #34: Realistic Priority Setting
The Partner Experience Weekly: How to Select an Account Mapping Solution
Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)
Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)
How to make agencies and tech partnerships work
The Partner Experience Weekly: Getting Started with Partner Experience
Transforming Informal Channel Relationships Into Strategic Alliances
Nearbound Marketing #13: 5 Steps to Webinars that Don't Suck
Nearbound Podcast #108: How To Get Fired as a Partner Manager with Jared & Isaac
Howdy Partners #30: Can ChatGPT Replace Us Partnership Folks?
Prove the Value of Your Channel Program Using 7 Critical Metrics
Nearbound Marketing #9: How to Leverage the Weirdos on Your Partnerships Team
The Partnering Reference Architecture: Managing Your CRM
Howdy Partners #3: Ideal partner profile (IPP)
Nearbound Marketing #8: The 7-State Jeep Tour That was Partner-Powered
Nearbound Podcast #104: When Sales and Partnerships Partner Up
You Only Get One Shot At A First Impression: How To Ace Partner Onboarding
Howdy Partners #25: What is the 'SaaS Buying River'
The Partner Experience Weekly: Account Mapping - 9-Box Strategic Plan
Nearbound Podcast #101: From Seller to VP Sales to CEO — How to Partner Pill Your Sales Org
The Partner Experience Weekly: Building CRM for Partnerships
Nearbound Marketing #3: How to Use Events to Drive Your Marketing
The Partner Experience Weekly: Salesforce List Views for Partnerships
Leveraging Nearbound Data in HubSpot
Filling the Critical Gap: How to Become Every Technology Platform's Favorite Partner
The Partner Experience Weekly: Building a Partnership App in Salesforce CRM
How to build a B2B affiliate program in seven steps
Top tips for managing a successful B2B partnership
Five Soft Skills You Need as a Partnerships Leader
Partnership Success Checklist: How to Start the Year Strong
Driving Deals Faster: A Nearbound GTM Strategy Amplifies Revenue
Introduction to Partner Manager
Building a Partnership Program That Works - with Donagh Kiernan
Size Isn't Everything: How Small Programs Win Big Partners
Nearbound Podcast #122: Category Design and Trust
Sales Leadership and Partner Enablement: Part 3
The growing importance of partner attach across the buying cycle
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
How to measure and attribute nearbound impact
Nearbound Podcast #039: Dancing with Elephants — The Art of Strategic Partnering
10 steps to develop a co-marketing strategy
How Co-Selling & Co-Marketing Build Revenue
3-step strategy for partnership managers
Nearbound Podcast #022: Build, Buy, or Partner
How to Learn the Partnerships Love Languages
Growth Hack: Where to Find your First Partner
Nearbound Podcast #004: Secrets of Partner Enablement & Marketing
Nearbound Podcast #001: Landing your first Sumo
Using Nearbound Data to Expand Into New Markets
Turning Online Events Into a Business Machine
The Crawl, Walk, Run Strategy
Sales Leadership and Partner Enablement: Part 2
Partnerships and Contracts: How to Navigate the Legal Jungle
One major lesson in building partnerships from zero to $150M+ ARR
Meet your new partnerships mentor
How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story