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The State of Sales

Nearbound Daily #426: The state of startups is grim ☠️

Nearbound Marketing #34: Building Trust in the Age of Data Overload - Dan Sanchez

Nearbound Daily #425: Mathematician or not, nearbound math is easy 🔢

Howdy Partners #52: Building a Program with No Budget or Tools

Nearbound Daily #424: Beyoncé, the platform genius? 🤔

Nearbound Podcast #131: Navigating the Changing SaaS Landscape - Alexandra Zagury

This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero

Nearbound Daily #421: Grow better, together 💪

Nearbound Weekend 09/30: How to use nearbound to position your company in market

Nearbound Daily #420: Sangram Vajre on the undeniable shift in GTM

Friends with Benefits #17: Relationships Over Revenue

Nearbound Daily #419: What got you here won't get you there

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Nearbound Daily #418: Study shows trust in influencers has grown

How to Be the Perfect Partner: An Agency Perspective

Nearbound Podcast #130 - Strategy and Evangelism - Jill Rowley

Nearbound Daily #417: This company killed its website

The Nearbound Summit is Near - Four Days You Don't Want to Miss

Nailing your Nearbound Sales Math

The Nearbound Mindset: Part Two

Nearbound Marketing #32: Two Ways to Drive Intros with New Partners - Sam Dunning

Nearbound Daily #415: Microsoft and Facebook +$100M alliance

Nearbound Daily #414: Build a more competitive GTM

Why Every Partnership Leader Should Care About Net Revenue Retention

Nearbound Daily #413: Rand Fishkin and nearbound

Partner Attach: The great debate

Nearbound Podcast #129: Unlocking Sales Success with a Nearbound Mindset - Matt Cameron

Nearbound Daily #411: WARNING this email contains trigger words for partner pros

Nearbound Marketing #31: Three Nearbound Marketing Tactics to Start Using Now

Nearbound Daily #149: AI just killed SEO

Friends with Benefits #16: How to do Dreamforce Right

Welcome to Supernode

Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023

The State of the Partner Ecosystem 2023

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

The 15+ Questions That Accelerate Co-Selling

Sara Du: How I Built a Partner Program With No Experience | Supernode 2022

Sara Du: How Top Partnership Leaders Get Integrations Built 2x Faster | Supernode 2023

Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022

Polina Marinova Pompliano: Taking Risks in Times of Uncertainty | Supernode 2023

Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022

Michelle Geltman: Ways to Shift Your Sales Team’s Mindset | Supernode 2023

How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022

Crossbeam explains: How Oyster grew its partner ecosystem and team in one year

Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

Crossbeam and Reveal are Joining Forces to Disrupt Go-To-Market Strategy As We Know It

Braydan Young: How to Get Your C-Suite to Care | Supernode 2023

Bob Moore, Lindsey DeFalco, Adam Michalski, Amanda Groves: Unleashing ELG with Crossbeam: Attribution, Revenue, Education | Supernode 2023

Ben Warshaw: RevOps to the Rescue: The Secret Ingredient to Scaling Your ELG Motion | Supernode 2023

Ask Me Anything with Crossbeam Experts

Andrew Lindsay and Bob Moore: AI, The Market, & How to Thrive | Supernode 2023

Alyshah Walji: It’s Time To Develop An Ecosystem Ideal Customer Profile | Supernode 2022

Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022

Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022

Allan Adler, Jill Rowley, Kevin Kriebel: ELG and the C-Suite | Supernode 2023

The 2023 State of the Partner Ecosystem Report

No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners

How to Buy a Partner Ecosystem Platform

4 Easy Wins: The Crossbeam Guide to Account Mapping

Whale Watching: The Inside Story of the +$100M Microsoft and Facebook Alliance

Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%

How to Find the Right Integration Partnerships

How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program

Getting Partnership Reporting Right

Crossbeam Has Acquired Partnered: Co-selling Will Never Be the Same

Celebrating Excellence: Announcing the 'Boundies Awards Winners 2023

Co-Sell Orchestration: The New Imperative for Every Partner Team

Breaking Down Silos and Getting a Seat at the Table

Bridging the Gap Between Insights to Outcomes Requires Playbooks + Training

Box’s Partnership Journey: Nearbound, Allbound, Glory-bound

Best Practices in B2B SaaS Tech Partnership Monetization Models - Part 3

Best practices for co-selling with partners using nearbound

Be a Modern Partner Manager and Empower Your Sales Teams to Co-Sell

Nearbound Podcast #128 - Be a Beacon of Customer-Centricity

Nearbound Daily #144: Jill Rowley becomes nearbound.com Chief Evangelist

Diving Into the Co-Sell Orchestration Playbook

Howdy Partners #50: Nearbound Motions for Strategic Tech Partners

Friends With Benefits #13: Being Intentional in Work and Life

The 3 I’s of ELG in action

Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities

The Ultimate Partner Program Guide

The Nearbound Guide

The Nearbound Sales Blueprint

Drive Tech Partner Attribution through Productization

Nearbound Podcast #126: Having the Right Conversations with the Right People

Nearbound Marketing #29: 3 Ways to Market with Your Community Members

Howdy Partners #48: First 8 Months as a Channel Account Manager

Nearbound Daily #136: How to get intel from partners

Nearbound Podcast #125: How Partnerships Build Unshakable Brands

How to Talk to Your CEO About the Ecosystem

Nearbound Daily #133: The long way home

Nearbound Marketing #28: 4 Steps to Execute Survey Co-Marketing

Friends With Benefits #12: Leading with Empathy

EcoOps Framework–Understanding the Partner Operations Big Picture

Do You Know Your Public and Private Ecosystems?

Maureen Little: Building Influence to Drive Impact | Supernode 2023

Nearbound Marketing #27: Activating the Hidden Evangelists Within Your Company

Howdy Partners #47: How to Use Intel, Intro, and Influence to Grow Your Pipeline

Friends With Benefits #11: The Benefits of Community

March 21, 2023

minutes

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Nearbound Daily #023: Don't swim against the current

Nearbound.com

Partner marketing often fails

Not because your campaign wasn’t good...

But because you swam against the partner marketing stream.

Imagine the buyer’s journey as a river:

Customer first buys their CRM.
Then, their webinar platform generates leads.
Finally, a tool to launch post-event feedback surveys.

If you are a webinar platform, your survey integration partners won’t send you any new customers.

Why?

Because by the time a customer floats down into their inbox, they already have a CRM and Webinar platform!

Upstream partners talk to your ideal customers before the current pushes them past you.

Cast your co-marketing net in the right place. 🎣

Shout out to Ben Wright for the river metaphor! 🌊

Thanks for contributing to this section of the PhD Franz-Josef Schrepf.

Partnering is the ultimate hack

If partnering up is the ultimate hack and greatest cheat code, then is partnering with PartnerHacker full-on godmode 🤔 ?

RevGenius has partnered up on our Sell[ing] Together podcast with Jessie Shipman.

It’s a podcast that’ll help you dominate your co-selling in the Nearbound era. Sign up to get the pod delivered to your inbox every Wednesday morning.

Thanks for the shoutout Jared Robin!

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today!

Happenings

Reveal - Australia Partnerships Event - March 23 6PM – Join Reveal’s VP of Partnership Activation, Antoine Roubaud, Sally Van der Linden, and Jobadder Partnership Manager Shuba Paheerathan, plus some of Australia’s brightest B2B partnership professionals for an evening of learning and networking. Register here.
Firneo - How to Kick-Ass in Your First Partnerships Role - Wednesday, March 29th, 12 – 1 PM ET – Learn practical, tactical insights to conquer your new role so you can start putting wins on the board immediately. Register here.
PartnerXperience Partnerships Meetup Berlin March 29th - This event is for Partnership Professionals, who would like to connect, learn and exchange best practices on how to build successful partnerships with other peers. Register here.
InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Thursday, March 30th, 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.