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Nearbound marketing: A trust-driven path in the Who Economy

Nearbound Daily #126: B2B SOS

Nearbound Podcast #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust

Nearbound Daily #124: The 80/20 principle still stands

Mindmatrix: A Deeply Human Approach to an Increasingly Complex World

Howdy Partners #45: The Journey to Partnership Success

Friends With Benefits #10: Trust Isn’t One Dimensional

Nearbound Daily #119: Don't complicate partnerships

Expanding to a New Persona or Market? Your Partners Can Help You Dive in with Grace

Nearbound Marketing #25: Go Past the 1st Date with Marketing Partners

Nearbound Daily #117: Start tracking impact

Friends With Benefits #09: Building Trust and Adding Value in the B2B Landscape

Better together–Reveal and Reachdesk

Preparing for your nearbound pitch

Nearbound Daily #116: All games get gamed

Nearbound Podcast #121: It’s Math, Not Magic — Why Partner Attach is King

Airmeet Leads the Way on Event-Led Growth via Nearbound

Nearbound Daily #113: It's about more than money

Nearbound Marketing #24: How Partners Made This Event Series More Efficient

Nearbound Daily #112: What's the difference 🤨 channel, partnerships, nearbound

3 Nearbound Use Cases You’ve Never Thought Of

Howdy Partners #44: Setting Up Your Affiliate Program for Success

Friends With Benefits #07: Divorce Avoidance: Your Guide To Healthy Partnerships

Nearbound Daily #110: It isn't rocket science

Nearbound Podcast #120: WTF Is Happening In B2B Sales Right Now?!

Nearbound Daily #109: Authentic intention, the new AI

Nearbound Daily #108: 4 questions to WOW your partners

Nearbound Marketing #23: The 4 Missing Pieces of Your Employee Evangelism Program

Howdy Partners #43: Approaching Strategic Partnerships

Friends with Benefits #35 - Beyond the Microphone: Trust, Values & Engaging Listeners in Podcasting

Nearbound ABM strategy: Winning the attention of high-value accounts

Nearbound Daily #105: It's not about the funnel

How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal

Nearbound Podcast #119: The Power of Nearbound

Nearbound Weekend 07/08: What is nearbound?

Howdy Partners #42: Success or Sales? Making Your First Partner Hire

Friends With Benefits #06: If Henry Ford Announced The Model-T Today

Nearbound Daily #099: Nearbound FTW

Nearbound Daily #097: Start giving to new partners

Nearbound Weekend 07/01: Where do you start with partnerships?

Nearbound Marketing #21: Going-To-Market Through Community

Nearbound Daily #095: Let's demystify nearbound

Howdy Partners #41: Key Tips for Leveraging Influencers

Friends With Benefits #04: Everybody Wins If The Customer Succeeds

Nearbound Daily #094: Gain intel, intros, and influence

Nearbound Daily #093: Don't underestimate the fun factor

Nearbound Podcast #117: Channel, Nearbound, and Platform

Nearbound Daily #092: Never go solo

Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template For New Hires)

Nearbound Daily #091: Try this partnerships hack

Nearbound Weekend 06/24: The early mover advantage

Nearbound Marketing #20: 3 Ways to Market with Creators in Your Niche

Nearbound Daily #090: A path to the promised land

Howdy Partners #40: Strengthening The Foundation

Prerequisites for Monetizing B2B SaaS Tech Partnerships

Nearbound Daily #088: Make partnerships stupid simple

How to Communicate Effectively With Your Sales Team About Partnerships

Nearbound Marketing #19: The Relationship Focus Most Marketers Are Missing

Friends With Benefits #03:Think Different

Howdy Partners #4: Partner Recruitment

Nearbound Daily #083: A bigger magnet won't cut it

Nearbound Podcast #115: From Go-To-Market To Go-To-Network

Nearbound Daily #081: The promise of partnership automation

Neabound Marketing #29: The 5 Phases of Nearbound Marketing (& Why You Need to Start Now)

Nearbound Daily #079: Steal this nearbound partner play

Forrester Predicts Ecosystem to Replace Channel and More

Nearbound Podcast #114: Increase Partner Engagement & Grow Partner Pipeline by 26%

Nearbound Daily #077: Buy-in guaranteed

How Gainsight Leverages Partner Ecosystems to Supercharge Customer Success

Nearbound Weekend 06/03: The promise of partnerships

Nearbound Marketing #17: Forget Employee Advocacy (Do This Instead)

Nearbound Daily #075: Trust is the only way

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

The Partner Experience Weekly: Finding Balance as a Creator (Pivot!)

Co-Sell Orchestration: The Ultimate RevOps Solution

Nearbound Sales #17: Beat Your Company's Drum

Nearbound Podcast #113: The Four Lenses of Measuring Partner Impact

Nearbound Daily #072: It's all about trust

Nearbound Weekend 05/27: Make better decisions

Howdy Partners #34: Realistic Priority Setting

Nearbound Daily #069: Partnerships ecosystem > your GTM strategy

The Partner Experience Weekly: How to Select an Account Mapping Solution

Nearbound Daily #068: Don't wait for permission

Nearbound Podcast #112: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies

Nearbound Daily #066: Put your money on partnerships

How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%

Nearbound Marketing #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees)

The what, why, and how of B2B SaaS tech partnerships: Part 1

Nearbound Daily #064: Retention is the new acquisition

Nearbound Sales #15: Get Warm Intros Every Time

The Partner Experience Weekly: Drop the CRM

Nearbound Podcast #111: The Chaos Quotient

Nearbound Marketing #14: The Total Account Checklist (& Why You Need One)

Nearbound Daily #060: Get tribal

How to make agencies and tech partnerships work

Nearbound Sales #14: How To Earn the Right To Their Attention

The Partner Experience Weekly: Getting Started with Partner Experience

Transforming Informal Channel Relationships Into Strategic Alliances

Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program

March 21, 2023

minutes

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Nearbound Daily #023: Don't swim against the current

Nearbound.com

Partner marketing often fails

Not because your campaign wasn’t good...

But because you swam against the partner marketing stream.

Imagine the buyer’s journey as a river:

Customer first buys their CRM.
Then, their webinar platform generates leads.
Finally, a tool to launch post-event feedback surveys.

If you are a webinar platform, your survey integration partners won’t send you any new customers.

Why?

Because by the time a customer floats down into their inbox, they already have a CRM and Webinar platform!

Upstream partners talk to your ideal customers before the current pushes them past you.

Cast your co-marketing net in the right place. 🎣

Shout out to Ben Wright for the river metaphor! 🌊

Thanks for contributing to this section of the PhD Franz-Josef Schrepf.

Partnering is the ultimate hack

If partnering up is the ultimate hack and greatest cheat code, then is partnering with PartnerHacker full-on godmode 🤔 ?

RevGenius has partnered up on our Sell[ing] Together podcast with Jessie Shipman.

It’s a podcast that’ll help you dominate your co-selling in the Nearbound era. Sign up to get the pod delivered to your inbox every Wednesday morning.

Thanks for the shoutout Jared Robin!

The Ultimate Guide to Driving Revenue with Nearbound Sales

Are you wondering how to actually put Nearbound strategies into practice? We wrote the Ultimate Guide to Driving Revenue with Nearbound Sales so that you can start driving revenue with Nearbound tactics.

Jill Rowley, Jared Fuller, and Kevin Linehan share tactical steps and processes for teams to crush their revenue goals with a Nearbound motion.

Download The Ultimate Guide to Driving Revenue with Nearbound Sales for free today!

Happenings

Reveal - Australia Partnerships Event - March 23 6PM – Join Reveal’s VP of Partnership Activation, Antoine Roubaud, Sally Van der Linden, and Jobadder Partnership Manager Shuba Paheerathan, plus some of Australia’s brightest B2B partnership professionals for an evening of learning and networking. Register here.
Firneo - How to Kick-Ass in Your First Partnerships Role - Wednesday, March 29th, 12 – 1 PM ET – Learn practical, tactical insights to conquer your new role so you can start putting wins on the board immediately. Register here.
PartnerXperience Partnerships Meetup Berlin March 29th - This event is for Partnership Professionals, who would like to connect, learn and exchange best practices on how to build successful partnerships with other peers. Register here.
InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Thursday, March 30th, 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.