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Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Nearbound Podcast #066: What Complex B2B Marketing Can Learn from Simple B2C Partnerships

The Community Mindset: How Building a Customer Community Empowers Partnerships

Crossbeam Explains: The Three Partnership Types

What Symbiotic Relationships In Nature Teach Us About Partnerships

Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention

Partnership Manager or Master Politician?

Nearbound Weekend 07/02: Driving the bus

Everything You Didn't Know You Could Do With Partner Data

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A Hiring Manager’s Guide to Partnerships Roles and Job Titles

How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale

Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of an ISV: How to Be a Good Channel Partner

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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Reflections on 'The Age of Connected Work'

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The growing importance of partner attach across the buying cycle

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Crossbeam Product Drop Webinar: New Features Worth Buzzing About

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Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

The Beginner’s Guide to SaaS Tech Partnerships

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Nearbound Podcast #048: The Fear & Greed Index - Right Now Every Partner Pro Needs to Stand Tall

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8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

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ELG AI

August 19, 2026

minutes

‍
The 10 AI Podcasts Every B2B SaaS and GTM Leader Should Have Queued Up

Andrea Vallejo

1. The AI Ecosystem Podcast

Hosted by Crossbeam CEO and co-founder Bob Moore and Chief Product Officer Lindsey DeFalco, this is the show for anyone thinking about what AI means for partnerships, co-sell, and revenue.

Bob and Lindsey dig into where ecosystem data fits in an AI-driven GTM stack, why network effects might be the real moat as AI commoditizes everything else, and how second-party data (the stuff your partners know) stacks up against first-party and third-party sources.

Recent episodes have covered building a fully AI-generated podcast promo from scratch, why AI adoption inside companies tends to stall with "that one AI person," and what happens to traditional GTM roles as agents start executing work on their own. If you only add one show from this podcast list to close the gap between "AI is changing everything" and "here's what that means for my pipeline," make it this one.

Listen: crossbeam.com/the-ai-ecosystem-podcast · Apple Podcasts · YouTube

2. The Official SaaStr Podcast

Jason Lemkin has seen more SaaS companies succeed and fail than almost anyone else, and that pattern recognition shows in every episode.

SaaStrAI brings in founders, CROs, and investors to talk through how AI is reshaping pricing, headcount, and what it actually takes to scale a SaaS company past $100M ARR in an AI-native market.

If you want the founder-and-investor view of how AI is changing the SaaS playbook, this is the longest-running and most widely followed resource for it.

Listen: Apple Podcasts · Spotify · YouTube

3. The GTMnow Podcast

Hosted by Sophie Buonassisi, SVP at GTMnow, GTMnow is one of the most current resources for CROs and GTM leaders navigating how AI is reshaping outbound, pipeline design, and the shape of a modern revenue org. It's a good fit if your job involves figuring out where AI actually belongs in a GTM motion versus where it's just noise.

Listen: Apple Podcasts · Spotify · YouTube

4. Marketing Against the Grain

Hosted by Kipp Bodnar and Kieran Flanagan, who run HubSpot's marketing org, this show is grounded in actual operating experience rather than theory.

Expect experiment-backed takes on AI in marketing operations, content strategy at scale, and how AI is changing the economics of demand gen.

Useful for benchmarking your own AI experiments against what's working at HubSpot scale.

Listen: Apple Podcasts · Spotify · YouTube

5. Exit Five (The Dave Gerhardt Show)

Dave Gerhardt's show is a reference point for B2B SaaS marketing leaders who want direct, opinionated takes on the CMO role without the corporate filter, including where AI actually earns a spot in a marketing team's workflow and where it's overhyped.

Listen: Apple Podcasts · Spotify · YouTube

6. Lenny's Podcast

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Lenny Rachitsky brings in product, growth, and marketing leaders from companies like Stripe, Notion, and Figma to talk through specific operating decisions, including how AI is changing product-led growth and when it stops working as a primary acquisition strategy.

The long-form, specifics-over-platitudes format makes it a strong pick if you sit at the product-marketing intersection.

Listen: Apple Podcasts · Spotify · YouTube

7. No Priors: AI, Machine Learning, Tech, & Startups

Hosted by investors Sarah Guo and Elad Gil, No Priors looks at AI through a founder and venture lens, with a heavy focus on enterprise and B2B software.

Expect conversations about which AI-native business models are actually working, how SaaS pricing shifts when AI does the work, and what operators are seeing in the market right now.

Useful if your job involves figuring out which AI bets your company should make.

Listen: Apple Podcasts · Spotify

8. The a16z Show

Andreessen Horowitz's AI-focused feed brings a business-strategy lens to enterprise AI, covering how the technology is reshaping company building, market structure, and competitive advantage for software businesses specifically.

A useful counterweight to the more founder-anecdote-driven shows on this list if you want the investor's view of where enterprise AI is headed.

Listen: a16z.com/podcasts/ai-a16z · Apple Podcasts · Spotify

9. The Kevin Rose Show

Hosted by longtime tech investor and entrepreneur Kevin Rose, this show covers emerging tech, financial markets, and AI trends, alongside longevity research and peak performance, and pulls in guests ranging from founders and scientists to Zen teachers.

It's a wider lens than most of the B2B-specific shows on this list, useful for tracking how AI is showing up in investing and product conversations outside the GTM bubble before that thinking works its way into your own stack.

Listen: kevinrose.com/podcast · Apple Podcasts · Spotify

10. Revenue Builders

Hosted by John McMahon and John Kaplan of Force Management, this show is built for enterprise sales leaders navigating how AI is changing sales methodology, from qualification to forecasting to how reps use AI tools day-to-day.

McMahon wrote The Qualified Sales Leader and has trained sales orgs at Salesforce, Cisco, and Zuora, so the frameworks come from real enterprise sales practice, not theory.

Listen: Apple Podcasts · Spotify · YouTube

AI in B2B

No single show covers everything, and you don't need one that does.

Pick one for GTM strategy, one for marketing, and one built for your actual function, which, for ecosystem and partnership leaders, is exactly the gap The AI Ecosystem Podcast is built to fill. Your network is already generating signals other companies can't buy.

These shows are a good way to make sure you're putting it to work as fast as the rest of B2B SaaS is moving.