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6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

How Co-Selling & Co-Marketing Build Revenue

How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership

The Intersection of Partnerships and Product Development with Pandium’s Cristina Flaschen

The 4 Levels of Tech Ecosystem Maturity

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

Tech Ecosystem Maturity: How to Level Up Your Co-selling Workflows

Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less

The 5 Things to Do in Your First 90 Days as a Partnership Leader

Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam

Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process

8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T

Nearbound Podcast #026: Building Trust in Channel Partnerships

Partnership KPIs For Marketing, Sales, Customer Success + More

No More Silos: 4 New Ways to Use Partner Data

Account mapping. How to (finally) do it without giant, cumbersome spreadsheets

15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions

How We Foster Collaboration Remotely at Crossbeam

21 Partnerships People You Should Follow on LinkedIn

A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program

How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal

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Don't Try To Fit Ecosystem Partners into a Channel Hole

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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

How to Learn the Partnerships Love Languages

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The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023

The Most Common Partnership KPIs (According to Company Size and Maturity)

State of the Partner Ecosystem 2021

Your Slack Connect Channels: Now Powered by Crossbeam

Demystifying Partnership KPIs: Know What to Measure & When

Democratize Partner Insights with Crossbeam’s Chrome Extension

The Partner Playbook

10 Facts You Oughta Know if You Work in B2B Partnerships

20 Integrations and Chrome Extensions for Partner Managers

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

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Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

We Mapped the Career Paths of 6 Women in Partnerships

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal

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Ten Micro Co-Marketing Motions for Warming Up a Partnership

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30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement

Standout Traits for a Great Partner Case Study (with Examples)

The Seven Filters You Need for Your Agency Partner Directory

Growth Hack: Where to Find your First Partner

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ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Your Partnerships Team Should Report to Marketing

The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership

Friends With Benefits #8: Good Things Come to Good People

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The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

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Your Product-First Partnerships Team Should Report Directly to the CEO

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Your B2B SaaS Partner Page Checklist (with 50 Examples)

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Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

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4 Leadership Lessons We Learned at Our First Happy Hour

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2020 State of the Partner Ecosystem Report

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ELG AI

August 19, 2026

minutes

‍
The 10 AI Podcasts Every B2B SaaS and GTM Leader Should Have Queued Up

Andrea Vallejo

1. The AI Ecosystem Podcast

Hosted by Crossbeam CEO and co-founder Bob Moore and Chief Product Officer Lindsey DeFalco, this is the show for anyone thinking about what AI means for partnerships, co-sell, and revenue.

Bob and Lindsey dig into where ecosystem data fits in an AI-driven GTM stack, why network effects might be the real moat as AI commoditizes everything else, and how second-party data (the stuff your partners know) stacks up against first-party and third-party sources.

Recent episodes have covered building a fully AI-generated podcast promo from scratch, why AI adoption inside companies tends to stall with "that one AI person," and what happens to traditional GTM roles as agents start executing work on their own. If you only add one show from this podcast list to close the gap between "AI is changing everything" and "here's what that means for my pipeline," make it this one.

Listen: crossbeam.com/the-ai-ecosystem-podcast · Apple Podcasts · YouTube

2. The Official SaaStr Podcast

Jason Lemkin has seen more SaaS companies succeed and fail than almost anyone else, and that pattern recognition shows in every episode.

SaaStrAI brings in founders, CROs, and investors to talk through how AI is reshaping pricing, headcount, and what it actually takes to scale a SaaS company past $100M ARR in an AI-native market.

If you want the founder-and-investor view of how AI is changing the SaaS playbook, this is the longest-running and most widely followed resource for it.

Listen: Apple Podcasts · Spotify · YouTube

3. The GTMnow Podcast

Hosted by Sophie Buonassisi, SVP at GTMnow, GTMnow is one of the most current resources for CROs and GTM leaders navigating how AI is reshaping outbound, pipeline design, and the shape of a modern revenue org. It's a good fit if your job involves figuring out where AI actually belongs in a GTM motion versus where it's just noise.

Listen: Apple Podcasts · Spotify · YouTube

4. Marketing Against the Grain

Hosted by Kipp Bodnar and Kieran Flanagan, who run HubSpot's marketing org, this show is grounded in actual operating experience rather than theory.

Expect experiment-backed takes on AI in marketing operations, content strategy at scale, and how AI is changing the economics of demand gen.

Useful for benchmarking your own AI experiments against what's working at HubSpot scale.

Listen: Apple Podcasts · Spotify · YouTube

5. Exit Five (The Dave Gerhardt Show)

Dave Gerhardt's show is a reference point for B2B SaaS marketing leaders who want direct, opinionated takes on the CMO role without the corporate filter, including where AI actually earns a spot in a marketing team's workflow and where it's overhyped.

Listen: Apple Podcasts · Spotify · YouTube

6. Lenny's Podcast

‍

Lenny Rachitsky brings in product, growth, and marketing leaders from companies like Stripe, Notion, and Figma to talk through specific operating decisions, including how AI is changing product-led growth and when it stops working as a primary acquisition strategy.

The long-form, specifics-over-platitudes format makes it a strong pick if you sit at the product-marketing intersection.

Listen: Apple Podcasts · Spotify · YouTube

7. No Priors: AI, Machine Learning, Tech, & Startups

Hosted by investors Sarah Guo and Elad Gil, No Priors looks at AI through a founder and venture lens, with a heavy focus on enterprise and B2B software.

Expect conversations about which AI-native business models are actually working, how SaaS pricing shifts when AI does the work, and what operators are seeing in the market right now.

Useful if your job involves figuring out which AI bets your company should make.

Listen: Apple Podcasts · Spotify

8. The a16z Show

Andreessen Horowitz's AI-focused feed brings a business-strategy lens to enterprise AI, covering how the technology is reshaping company building, market structure, and competitive advantage for software businesses specifically.

A useful counterweight to the more founder-anecdote-driven shows on this list if you want the investor's view of where enterprise AI is headed.

Listen: a16z.com/podcasts/ai-a16z · Apple Podcasts · Spotify

9. The Kevin Rose Show

Hosted by longtime tech investor and entrepreneur Kevin Rose, this show covers emerging tech, financial markets, and AI trends, alongside longevity research and peak performance, and pulls in guests ranging from founders and scientists to Zen teachers.

It's a wider lens than most of the B2B-specific shows on this list, useful for tracking how AI is showing up in investing and product conversations outside the GTM bubble before that thinking works its way into your own stack.

Listen: kevinrose.com/podcast · Apple Podcasts · Spotify

10. Revenue Builders

Hosted by John McMahon and John Kaplan of Force Management, this show is built for enterprise sales leaders navigating how AI is changing sales methodology, from qualification to forecasting to how reps use AI tools day-to-day.

McMahon wrote The Qualified Sales Leader and has trained sales orgs at Salesforce, Cisco, and Zuora, so the frameworks come from real enterprise sales practice, not theory.

Listen: Apple Podcasts · Spotify · YouTube

AI in B2B

No single show covers everything, and you don't need one that does.

Pick one for GTM strategy, one for marketing, and one built for your actual function, which, for ecosystem and partnership leaders, is exactly the gap The AI Ecosystem Podcast is built to fill. Your network is already generating signals other companies can't buy.

These shows are a good way to make sure you're putting it to work as fast as the rest of B2B SaaS is moving.